December 19, 2012
While many aspects of business require working up to a large budget, content is one area where all businesses can succeed no matter what the size of the company. The hardest part for most small-budget businesses, however, is coming up with great content ideas. Content is arguably the most important aspect of your company website, so it’s important that you’re offering unique content that readers can only get from your and your expertise. You don’t want to simply regurgitate content that has already been reported, but you don’t want to be so out-of-the-box that only you can decipher what you mean.
Part of making this happen is creating a strategy to actually come up with these ideas. While most businesses focus on strategies to write the content, upload the content, and analyze the success of the content, few stop and figure out the best way to create the best content. Fortunately, putting a strategy in place is easy once you get started.
Top Ways to Come Up With Content Ideas for Your Small Business
When it comes time to find content ideas, there are a few things that will help make the process easier:
Brainstorming content works best when you have a few different minds working together, so brainstorming sessions are in order. However, it is very possible to have too many people working together. Things can get too confusing and too many opinions can conflict if you have too many people brainstorming at once. The general rule of thumb is no more than 8 people working together to come up with ideas. If you have more, just have more than one group.
Once again, creating a good environment for brainstorming ideas is cost effective (and important). You don’t have to spend a lot of money to get everyone together and create an atmosphere where people can get creative. In many cases, a nice pub or café will do the trick. Your employees will love it because it gets them out of the office and into a place they actually like! However, it’s important that you make sure everyone stays on task. Don’t drink too many beers, and find a quiet corner where TVs and loud chatter aren’t a problem.
Coming up with ideas for content is great, but you will want to make sure that you don’t get back to the office and forget the details of everything discussed. It’s important that you have someone dedicated to really writing everything down and then organizing it. Sometimes just taking notes isn’t enough, so an editorial planner helps. An editorial planner should essentially be a piece of paper that discusses what the intent of the content is, the different angles you may want to take, and how exactly that content is going to get written.
Sometimes you think you’ve come up with a great ideas for a piece of content, but it’s important to think about whether or not this idea can really be marketed. You will want to consider your audience, budget, and what you really want to accomplish with the content. Proving yourself in your industry will cause you to promote your content differently than if you were trying to increase your return visits. These are things that you should consider before you begin to write your content. It could help you decide whether or not that content is even something you should bother writing.
As a whole, coming up with content ideas is about more than just coming up with an idea. It’s about analyzing that idea and then putting it into action, and these are vital steps that many companies miss. And the greatest part—the idea that you don’t have to have a big budget to make it all happen. If you have any great ideas about coming up with content ideas, let us know in the comments below!
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