May 8, 2013
It’s always good to stop and think about some of the terminology floating around the SEO world, and the terms associated with linking are some of the best. You have internal and external links, on-page and off-page links, and then you also have link anchor text and linking to the name anchor. Confusing, right? It’s incredibly important to remind yourself how these terms differ because any SEO company or expert you work with will use these terms. They also aren’t interchangeable when it comes time for you to discuss your linking ideas, so you have to make sure you’re using the correct terms if you want to get what you want. Below explains the differences between all of these different terms.
Confusing Linking Terminology for Small Businesses
Link Anchor Text vs. Linking to Name Anchor
This is one of the biggest mix-ups small businesses make no matter how long they have been in the SEO game. However, mixing these two terms up is a big mistake because their purposes are entirely different.
<a href=http://URL.com>anchor text you want to use</a>
<a name=”title of the section”></a>
If you want to then link to this new section URL you have created, you do it the same way as discussed above in the first point, except it must be preceded by the # sign. It looks like this:
<a href=”#title of the section”>text</a>
For more information, you can visit this page (hint: The anchor text “this page” is an on-page, external link with a link anchor text).
A Reminder: The Most Common Linking Terminology for Small Businesses
External vs. Internal Linking for SEO
These are more terms it’s important to get right, but those new to online marketing find it easy to confuse the two. Many have a firm grasp on these terms now, so they’re pretty easy, but in case you need extra reminding:
Both internal and external links are great for SEO because they give the reader more information and help navigation—two things Google loves to see.
On-Page and Off-Page Links for SEO
These two terms are probably the most commonly used for small businesses, and once you have them down, they’re usually pretty easy to remember.
In the end, it never hurts to take time to understand the different terminology associated with SEO. These common linking terms will likely remain the same for quite some time, so the sooner you start familiarizing yourself with the terms the better.
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