March 26, 2013
Conducting SEO experiments is important for success because SEO is always changing and your results always fluctuate. However, the idea of “testing” versus “experimenting” is slightly different, despite the fact that the two terms are often used interchangeably. The differences are, however, very slight:
Understanding the definitions of each will help you understand how you can achieve balance in your SEO strategy. Testing has been a common SEO practice (a common practice for all aspects of business, actually) for quite some time, but experimenting is a bit more nerve-racking. You have to first ask yourself: What makes up a successful SEO experiment, and what must you avoid?
Different Elements When Experimenting with SEO
Most companies find that whether you’re testing a well-known method or experimenting with something new, many elements crossover. For example, everyone knows that having a goal and an approach for conducting the experiment is important. However, there are a few things that make up a successful experiment that are not so obvious. If you’re jumping into an experiment with too much excitement and not enough planning, you could be missing a few key elements to success:
Understanding what makes up an “SEO experiment” is also important before you dive into the deep end. Essentially, anything involving traffic involving search falls under the SEO experiment umbrella. According to Michael Martinez of SEO-Theory, conducting any sort of test that compares online data to non-search traffic is considered a “conversion experiment.”
Have you conducted an SEO experiment? Were you successful or unsuccessful? Let us know your story.
Is your traffic declining? Are you not generating enough leads or sales? We’ve been growing businesses since 2009, let us do it for you!Schedule a Consultation
We’ve been growing businesses since 2009, let us do it for you!