• By: Adam Heitzman

    More Friends and Followers Don’t Always Equal Sales

    Aug 23 - Some so-called social media ‘experts’ use the number of followers or friends on a site as bragging rights. With 2,000 followers, surely you can expect 200 (about 10 percent) of them to purchase your product or service at some time in the future, ...

  • By: Andy Garner

    Google Trends: A Lesser Known SEO Tool You Should Be Using

    Aug 22 - One of the best tools for getting better SEO rankings is one of the lesser used tools. That’s because many people see it simply as a way to discover what is popular on Google at the present time. But Google trends can tell you what keywords are pop...

  • By: Adam Heitzman

    Are Banner Ads Effective?

    Aug 22 - In the early 1990’s, banner advertising was one of the most effective ways of Internet marketing. Obviously times have changed and many other forms of online marketing have come to fruition, such as social media. However, banner advertising remains...

  • By: Adam Heitzman

    Social Media Will Decide Next President?

    Aug 17 - The slate appears to be full for the 2012 presidential election. While this one will not be the first one that has occurred during the era of social media, it will be the first one where politicians have so many choices thanks to Google+. Many say so...

  • By: Adam Heitzman

    Take Advantage of Google Product Search

    Aug 16 - If you sell a product, Google has a way that you can make that product searchable by users. Google Product Search allows merchants to place their products on the site and sometimes the product and the picture are listed on Google.com. The service is ...

  • By: Adam Heitzman

    Measuring PPC Results is More than Just Staying on Budget

    Aug 12 - One reason why business owners are drawn to pay-per-click advertising is its low cost that is very manageable. You can decide how much to pay for keywords and how many click you will pay for during a certain time period. However, your PPC spending is...

  • By: Adam Heitzman

    Social Media Wars Rage On With Mobile

    Aug 11 - Social media providers are continuing to add new features in hopes of luring users and not losing users to the new Google +. Based on the latest news, it appears that the networks are scrambling to have the best mobile applications available to their...

  • By: Adam Heitzman

    How Much Should You Share Online?

    Aug 9 - If you are using social media to promote your business online, sometimes the line between you as a business owner and your personal life blurs. Many business owners create their business pages from their personal Facebook page. But do you want to ope...

  • By: Adam Heitzman

    Google + Will Overtake Twitter by Next Year

    Aug 8 - There has been a lot of talk about how fast Google+ is growing and a new survey shows that it could overtake its social media rivals in the next year. Bloomberg and YouGov polled more than 1,000 U.S. adults last week. The results indicated that Googl...

  • By: Andy Garner

    Social Media Must Be W-O-R-K-I-N-G

    Aug 5 - While most of the technology news has been focusing on Facebook, Google + and Twitter, another social network has been quietly growing. On Thursday it was announced that revenue for LinkedIn, the business oriented social network, had generated $121 m...