• By: Hannah Evon

    5 Insanely Helpful Tools for Content Marketers

    hv-blog-link-building-150x90 5 Insanely Helpful Tools for Content Marketers

    Feb 13 - When I graduated both high school and college, someone gave me a tool kit as a gift. At the time, I didn’t think a tool kit was something I really needed or even wanted, but it ended up being my go-to for anything and everything that could go wrong...

  • By: Hannah Evon

    AdWords Retiring Converted Clicks in March: What You Need to Know

    digital-marketing-1725340_640-1-150x90 AdWords Retiring Converted Clicks in March: What You Need to Know

    Feb 10 - What’s happening?An update will soon come to the conversion tracking tool in AdWords. Since 2001, AdWords has used “Converted Clicks” to track whether or not users complete desired outcomes on ads and websites. Historically, converted click...

  • By: Hannah Evon

    3 Ways to Get the Most from Your Successful Content

    unnamed-150x90 3 Ways to Get the Most from Your Successful Content

    Feb 8 - Creating exceptional, amazing, out of this world content can be pretty challenging. Even when you try to pick up on patterns of what users do/do not engage with, it can still be difficult to know what will take off and become a highly successful piec...

  • By: Hannah Evon

    How to Make the Perfect URL

    hv-blog-security-news-150x90 How to Make the Perfect URL

    Feb 7 - We talk a lot about the components of good SEO. On page, content strategy, link building, and everything else that makes for strong, healthy SEO. Because SEO is such a forward-thinking practice, the basics can fall by the wayside. For that reason, it...

  • By: Hannah Evon

    Google Partners with Cloudflare and TripleLift: Everything You Need to Know

    hv-blog-ppc-ecommerce-150x90 Google Partners with Cloudflare and TripleLift: Everything You Need to Know

    Feb 3 - In recent Google news, there’s a new partnership to speak of. Google has partnered with Cloudflare (web performance security service) and TripleLift (image-driven advertising/native ads company) to improve AMP ads.The Problem: According to the ...

  • By: Hannah Evon

    Shareable vs. Linkable Content: The Differences You Need to Know

    hv-blog-competitive-analysis-150x90 Shareable vs. Linkable Content: The Differences You Need to Know

    Feb 1 - Content, content, content: we hear about it all the time. Content is king, content marketing, content strategy-the list goes on. The way digital marketers talk about content tends to create some overlap in terminology where words are used interchange...

  • By: Hannah Evon

    8 Rookie Mistakes Made By Content Marketers

    hv-blog-local-search-150x90 8 Rookie Mistakes Made By Content Marketers

    Jan 30 - Improving content strategy is on the list for many marketers this year. There has been an emphasis on trying out new forms of content, tracking the performance of old content, content curation, and many other strategies. These are all awesome ideas w...

  • By: Hannah Evon

    Everything You Need to Know About Chrome’s New Fact-Checking Extension

    hv-blog-link-building-150x90 Everything You Need to Know About Chrome's New Fact-Checking Extension

    Jan 27 - We live in an age where sometimes the continuous production of information comes at the cost of the truth. This is especially true of online sources, where it can be hard to determine misinformation, reliable sources, and credible reports.If you ...

  • By: Hannah Evon

    5 On-Page SEO Methods to Avoid

    hv-blog-on-page-150x90 5 On-Page SEO Methods to Avoid

    Jan 25 -Editor’s Note: This post was originally published in November 2012 and has been updated for accuracy and comprehensiveness.In the case of SEO, knowing what not to do is just as important as knowing what you should do. A company can do all ...

  • By: Hannah Evon

    Viral Marketing: How BuzzFeed Made Cookbooks Cool

    hv-blog-competitive-analysis-150x90 Viral Marketing: How BuzzFeed Made Cookbooks Cool

    Jan 23 - Unless you live under a rock, you probably know what BuzzFeed is. The Internet media giant cranks out news, quizzes, trending topics, and pop culture “buzz” that attracts audiences from teens to twenty-something year olds en masse.While the n...