• By: Hannah Evon

    Why You Need to Cast a Bigger Content Net

    person-woman-desk-laptop-150x90 Why You Need to Cast a Bigger Content Net

    Oct 17 - It can be really discouraging to constantly write about the same things over and over again. But when you’re working to become an expert and authority on a certain topic, writing about other things can feel counter-productive to that goal. After al...

  • By: Hannah Evon

    How to Create a Snapchat Geofilter

    snapchat-1360003_640-150x90 How to Create a Snapchat Geofilter

    Oct 14 - Some businesses don’t take Snapchat all that seriously, because it’s been labeled the quintessential millennial app, and I get it. Why invest time into fleeting and impermanent marketing? But with more than 100 million daily active users, the rea...

  • By: Hannah Evon

    How To Use Facebook Live for your Business

    Facebook-live-150x90 How To Use Facebook Live for your Business

    Oct 10 - Facebook is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and busin...

  • By: Hannah Evon

    How to Learn More About SEO

    woman-hand-desk-office-150x90 How to Learn More About SEO

    Oct 7 - More and more people are becoming increasingly comfortable with the subject, practices, and trends of SEO, which is good since it remains an important part of modern digital marketing. However, learning about SEO can pose a challenge for those trying...

  • By: Hannah Evon

    7 Marketing Podcasts You Should Listen To

    listen-150x90 7 Marketing Podcasts You Should Listen To

    Oct 6 - A great way to broaden your creativity and get ideas about professional growth is by absorbing as much information as you can. This gets difficult when you have to be on task during your workday, especially since the last thing you want to do when yo...

  • By: Hannah Evon

    Is Facebook crossing a line with user privacy?

    FacebookPEXELS-150x90 Is Facebook crossing a line with user privacy?

    Oct 4 - Have you ever felt like Facebook was spying on you? Or wondered how the “People You May Know” feed seems to suggest everyone you’ve ever met throughout your life? Or why the promoted ads you see feature items sitting in your online shopping car...

  • By: Hannah Evon

    Streamline Your Writing Process in 5 Easy Steps

    people-coffee-notes-tea-150x90 Streamline Your Writing Process in 5 Easy Steps

    Sep 28 - Many of us writers are pretty particular when it comes to how we piece together our writing samples, especially when it comes to digital rhetoric. Content creation is something that becomes routinized, but getting to stuck in the same groove can lead...

  • By: Hannah Evon

    Get Out of Your SEO Comfort Zone

    comfortzone-150x90 Get Out of Your SEO Comfort Zone

    Sep 26 - We all have a tendency to find our comfort zones and snuggle in there. In our personal lives and at our jobs, clinging to what’s comfortable is appealing because it’s what we know.A similar thing happens with brands and their SEO practices-th...

  • By: Hannah Evon

    Return of the Penguin

    penguin-56101_640-150x90 Return of the Penguin

    Sep 23 - It’s been two long years since Google’s last Penguin update, Penguin 3.0 happened on October 17, 2014. Finally, Penguin 4.0 is here, and the sites slammed by Penguin 3.0 are finally penalty free. Even more exciting is the news that the waiting ga...

  • By: Hannah Evon

    Doing Too Much of This is Slowly Killing Your Brand

    hashtag-1120301_640-150x90 Doing Too Much of This is Slowly Killing Your Brand

    Sep 21 - Social media brings together people of all practices and experience levels. Yes, novices and experts tweet right alongside one another, bringing together the best of social media etiquette and the worst. From a brilliant marketing campaign to misplac...