• By: Amanda DiSilvestro

    3 Impacts Google’s New Search Layout Will Have on Your Business


    Feb 25 - The news broke last week that Google would no longer be showing PPC ads on the right side of search results pages anymore. It’s a big change because it will change the way that the familiar SERP looks, and we haven’t seen an aesthetic change this...

  • By: Amanda DiSilvestro

    4 Reasons Why Sending Readers to Social Pages Instead of Your Website Really Works


    Feb 24 - Millennials know it best – social media is the top communication tool and it’s here to stay. Facebook, Twitter, Google+, LinkedIn, Tumblr. They all share the same purpose, to connect millions of people for entertainment and information sharing. T...

  • By: Amanda DiSilvestro

    The Google AMP Launches in Search Results Tomorrow, Is Your Company Ready?


    Feb 23 - The February 2016 date has been floating around in the SEO industry for a while regarding Accelerated Mobile Pages (AMP), but we finally know that the initiative will be launching tomorrow, February 24. This means mobile searchers will now see AMP op...

  • By: Amanda DiSilvestro

    3 Simple Ways Marketers Can Use Reverse Image Search


    Feb 22 - Ann Smarty seems to be one of the first SEOs out there to coin the term “reverse image search.” It’s not something many businesses were familiar with (ours included), but once you learn how reverse search works and why it matters it’s hard to...

  • By: Amanda DiSilvestro

    Should You Pay for Branded Terms? The Pros and the Cons in 2016

    Feb 18 - Paying for branded terms is often a bit of a debacle. In so many words, the pro side is that sometimes competitors will pay for your brand queries (which should be monitored), and if you don’t pay then sometimes it may also take a while for your br...

  • By: Amanda DiSilvestro

    How to Get Your Article to be Considered as a Google Feature Article


    Feb 17 - Have you ever been searching for something on Google and seen “featured articles” that relate to your search? Although featured articles were first introduced in August 2013, it feels like a much newer feature to most businesses. These featured a...

  • By: Amanda DiSilvestro

    6 Actions to Take After a Post Goes Live for the Best SEO Results


    Feb 10 - Whenever you create a piece of content, SEO is on the brain. You want to make sure that guest content is going to an authoritative and relevant website, and you want to make sure that your blog content is continually pushing the envelope and keeping ...

  • By: Amanda DiSilvestro

    6 Impacts Google’s New AMPs Can Have on Your Website


    Feb 9 - It’s no secret that mobile marketing and having a strong mobile presence is important for businesses. No matter what industry or what size company, there is no denying the fact that more and more and people are utilizing mobile for search (and if y...

  • By: Amanda DiSilvestro

    Semantic Affects the RankBrain Algorithm Update Has on Your Business


    Feb 8 - By now you’ve probably heard about the RankBrain algorithm, but this algorithm isn’t like a Panda or a Penguin. It’s a little bit more complicated and it affects your business in different ways, so it’s important to understand how it works. T...

  • By: Amanda DiSilvestro

    5 Underrated Instagram SEO and Optimization Secrets for Businesses


    Feb 2 - Instagram is a social network continually growing in popularity, so even companies that don’t have photo-driven initiatives and flashy products are getting involved. For many, this obviously means that creativity needs to be at an all time high, bu...