• By: Hannah Evon

    4 Style Tips for Formatting Your Blog Posts


    Jul 19 - Among my greatest pet peeves is inconsistency in blog post formatting. In putting together my own blog posts, I find myself meticulously checking my use of bold and italics, double checking words that can or cannot be hyphenated, and triple checking ...

  • By: Hannah Evon

    SEO Checklist for Ecommerce Websites


    Jul 15 - Editor’s Note: This post was originally published in February 2013 and has been updated for accuracy and comprehensiveness.  SEO is similar in all industries and for all types of companies, but there are things that differ based on whether you...

  • By: Hannah Evon

    2 Common Misconceptions About Link Building


    Jul 13 - Link building has been an important factor of SEO for a long time, and yet, like many other practices, it still grapples with a bad reputation. The majority of that reputation exists thanks to black hat SEO practices, and as a result the useful proce...

  • By: Adam Heitzman

    The 2016 Franchise Industry Marketing Survey


    Jul 11 - The franchise industry has seen tremendous growth in the last several years. The number of franchise establishments continues to increase, the employment growth in the franchise sector continues to increase, and the GDP of the industry has also seen ...

  • By: Hannah Evon

    How Chatbots Can Be Utilized to Enhance User Experience


    Jul 11 - An increasing numbers of brands and companies are turning to chatbots as a means of enhancing user experience and reaching customers in new ways. With many such chatbots popping up on the widely used platform of Facebook, the spread of chatbots is ga...

  • By: Hannah Evon

    2 Quick Tips for Talking About Tech & SEO


    Jul 7 - When it comes to the bustling world of tech and SEO, there’s always more to learn. Updates roll out regularly, new tools are always being introduced, and practices are sharpened. The natural ebb and flow of this tech world is seemingly focused on p...

  • By: Hannah Evon

    Best Practices for E-Commerce in 2016


    Jul 6 - So far, 2016 has been a year marked by increasing online browsing and evolving user trends. As consumer habits show a continuous gravitation towards online shopping, e-commerce optimization becomes a critical part of any brand’s marketing plans. As...

  • By: Hannah Evon

    Why Google’s Change to Mobile First Design Should Shift Your Mindset


    Jul 1 - There is a tendency within the digital sphere to uphold a future-oriented mindset. From social media to SEO, from algorithms to user experience, our approach and practices maintain a forecasting nature. Trends and methods are always observed and deve...

  • By: Hannah Evon

    The Social Platform You Need for Local Optimization


    Jul 1 - Management of a digital presence that can reach and affect customers locally can be a challenge for any business. That challenge is exceptionally difficult for companies that have several locations across the country, all with varying business inform...

  • By: Hannah Evon

    7 Last Minute Marketing Ideas for the Fourth of July


    Jun 29 - The Fourth of July holiday is like an oasis in the desert. Mid-summer, the holiday gives people a break and a chance to celebrate something in seasonal style. It should come as no surprise then, that the average U.S. household spends around $70 on Fo...