• By: Hannah Evon

    Why You Can’t (and Shouldn’t) Avoid Mobile Optimization Anymore


    Jun 8 - For quite some time now, we’ve looked at the optimization and experience of mobile as an option rather than a necessity-the added boost to really keep your site and campaign efforts kicking and competitive. But less than being an added boost has mo...

  • By: Hannah Evon

    Top 5 SEO Google Chrome Extensions

    google chrome

    Jun 1 - Editor’s Note: This post was originally published in February 2012 and has been updated for accuracy and comprehensiveness.It can sometimes be difficult to keep your SEO efforts straight when you’re trying to manage so much information. You...

  • By: Harvey Kay

    3 Serious Reasons to Give SEO Another Try


    May 30 - If you, like me, are an SEO salesperson, or if you are in account management, you have definitely heard it.  Likely even the other members of your agency have heard it as well. To what am I referring?  To the SEO Rip Off/Blackhat Story, of course. ...

  • By: Hannah Evon

    How To Solve SEO’s Biggest Problems With Ecommerce Websites


    May 27 - The past couple decades have been marked by the rapid development of digital entrepreneurship, resulting in shifts in consumer attitudes and behavior that have made ecommerce an overwhelming chunk of our current economy. In 2014, retail ecommerce sal...

  • By: Harvey Kay

    6 Great Questions to Ask Any SEO Prospect: Part 2


    May 25 - Today we pick back up with the second installment of focusing on helpful questions to ask a prospect in the SEO sales process.  Check out our first installment here for the first three questions. Without further ado, let’s hop right in to three m...

  • By: Harvey Kay

    6 Great Questions to Ask Any SEO Prospect: Part 1

    cold calls

    May 23 - If the end goal of an SEO sales rep is to offer a campaign that meets the needs of a prospect, the SEO discovery call is the foundation for that meeting.  Simply put, so much is accomplished during the first or second phone call that one has with a ...

  • By: Hannah Evon

    7 Tools Every Marketer Should Use For Landing Page Optimization


    May 20 - As anyone who’s run a campaign before knows, landing pages are an essential component of making money. For all landing pages, the end goal is to drive a high conversion rate, and to do so, that landing page has to be killer. In addition to working...

  • By: Hannah Evon

    The Importance of Manual Link Building: Why It Can’t Be Automated


    May 18 - There are certain goals that always seem to stay on the priority lists of brands and businesses. Drive traffic? Definitely. Grow the brand? A must. Develop relationships with consumers and other businesses? Absolutely. All of these factors are crucia...

  • By: Hannah Evon

    Is there an ideal length for blog posts?


    May 16 - The answer to this question might depend on who you ask. I recently sat in on a webinar by BuzzSumo Director Steve Rayson that discussed blog post length and the role it plays in SEO and user engagement, and there seems to be agreement about a few ke...

  • By: Hannah Evon

    6 Tools Everyone Performing SEO Audits Should Be Using


    May 13 - The importance of performing SEO audits to prepare for a campaign as part of regular site maintenance cannot be understated. Perhaps the most important benefit to performing SEO audits is that they assess how your website is performing from a techni...