• By: Hannah Evon

    4 Musts for Marketing to Millennials Online


    May 2 - I’ll be the first to admit it: millennials are an annoying group to market to (I can say this because I’m a millennial). Trends among millennials seem to end as abruptly as they begin, and nailing down patterns and preferences of the group is nex...

  • By: Hannah Evon

    Lions and Tigers and Bots, Oh My!


    Apr 29 - Microsoft, Facebook, Slack… Simone, Her, and i, Robot. Bots of all kinds have long been the subject of movies and software centered on artificial intelligence, but as of late the hype about bots, specifically chatbots, has spiked considerably. Head...

  • By: Hannah Evon

    5 Steps For When You Hit a Wall in Content Production


    Apr 28 - A few weeks ago, it happened. One of the most frustrating aspects of working as a writer and content producer, with deadlines, happened. Writer’s block, writer’s burnout-whatever you call it, it happened, and it can be deeply problematic for thos...

  • By: Hannah Evon

    For The Last Time: Email Marketing Is Not Dead


    Apr 26 - The sophistication of spam has planted doubts about the efficacy of email marketing, giving it the reputation of being an antiquated tactic. You’ve likely heard that gone are the days of “you’ve got mail” and that email marketing is a wasted ...

  • By: Harvey Kay

    Ten Different Ways to answer “What is SEO?”


    Apr 25 - In working with clients to find solutions for their digital marketing needs, I often encounter someone who simply asks, “What is SEO?” To answer this, I have a plethora of different options, and I frequently find myself changing the definition gi...

  • By: Harvey Kay

    3 Useful Analogies to Help Beginners Understand SEO


    Apr 21 - While SEO is not rocket science or brain surgery, it certainly isn't the easiest paradigm to understand, especially to someone who doesn't have a background in the internet or technology.  Whether it's the way words sound (meta data optimization) or...

  • By: Hannah Evon

    5 Ways to Modernize Your Web Design


    Apr 19 - Now more than ever, aesthetics are indisputably important for brands. More often than not, how a product or page looks is largely determinant of whether or not a potential customer or viewer will remain interested. When you’re in the business of cl...

  • By: Hannah Evon

    6 Best Practices for Content Management


    Apr 14 - It’s no secret that search engines like fresh content, and a lot of it. Having new content posted to your website on a consistent basis is essential to healthy website performance, but it can’t be just any content. Ideally, the content you genera...

  • By: Hannah Evon

    Branding Boot Camp: 5 Critical Questions You Should Be Asking


    Apr 12 - The landscape of branding and marketing is constantly evolving, and remaining competitive as a brand is dependent upon your ability to roll with the ebb and flow of consumer-determined trends and patterns. Finding innovative ways to appeal to your cu...

  • By: Hannah Evon

    What You Need to Know About Instagram’s Impending Updates


    Apr 11 - Last week, Instagram flooded with posts from brands urging their followers to turn on their notifications. Why? Because Instagram will soon be switching to an algorithm feed, just like its Facebook owners. The announcement of the shift sparked a lot ...