• By: Hannah Evon

    CTR is important for effective paid search marketing, but why?

    mouse-150x90 CTR is important for effective paid search marketing, but why?

    Jan 13 - You hear about CTR (click through rate) and know it matters across all areas of digital marketing, especially paid search. But why? How can CTR have such an impact on your paid search marketing efforts? Many people may have a general understanding of...

  • By: Hannah Evon

    Why are you choosing between SEO & PPC when they can work together?

    ppcseo-150x90 Why are you choosing between SEO & PPC when they can work together?

    Jan 11 - As SEO service providers providing an optimized online experience, we hear a lot of the same questions, comments, and concerns from our clients. These interactions help guide us to provide the best answers and assistance that we can for your online d...

  • By: Hannah Evon

    Not Everyone Needs a Blog: Who, Why, and What You Can Do

    FacebookPEXELS-150x90 Not Everyone Needs a Blog: Who, Why, and What You Can Do

    Jan 9 - A blog done right isn’t exactly a low maintenance thing. The planning that goes into scheduling posts, the researching for topics, the upkeep of user engagement and social sharing-it all requires a fair amount of planning. And yet, it seems it’s ...

  • By: Hannah Evon

    New Google Penalty Coming January 10. Here’s What You Need to Know

    google-150x90 New Google Penalty Coming January 10. Here's What You Need to Know

    Jan 6 - For Google, the name of the game has been and will always be user experience. Their updates, services, optimizations, and everything in between are all done with the intent of providing a better, easier, more streamlined user experience. As we contin...

  • By: Hannah Evon

    What the Rise of Video Tells Us About User Behavior

    video-150x90 What the Rise of Video Tells Us About User Behavior

    Jan 4 - In 2016, a trend emerged that pushed content marketing in an exciting, albeit challenging, direction. True to the inclination towards visuals, video marketing became a powerhouse way to connect with and engage users. The numbers are in, and all studi...

  • By: Hannah Evon

    A Monthly Checklist to Stay On Top of Your Blog

    checklist-150x90 A Monthly Checklist to Stay On Top of Your Blog

    Jan 3 - The New Year always compels people to look at what they’re doing with a critical eye, find things that can be improved, and set higher goals. This year, one of my editorial goals is to use what I’ve already done to better plan for what I will do,...

  • By: Hannah Evon

    Every Content Marketer Should End their Year with This

    contentmarketer-150x90 Every Content Marketer Should End their Year with This

    Dec 28 - There’s no better time than the end of the year to take a good look at your brand’s performance. In fact, that’s where year-end reviews come from. But rather than just focus on the performance and efficiency of your employees and operations, co...

  • By: Hannah Evon

    Top 2 Reasons Shoppers Abandon Their Carts

    shopping-150x90 Top 2 Reasons Shoppers Abandon Their Carts

    Dec 22 - I’ll be the first to admit that I’m an online retailer’s worst nightmare. On more occasions than I care to count, I’ve found myself browsing through page after page of online stores, adding items to my cart, and then abandoning it altogether ...

  • By: Hannah Evon

    What Not to Waste Your Time On in 2017

    hands-people-woman-working-150x90 What Not to Waste Your Time On in 2017

    Dec 21 - The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA I...

  • By: Hannah Evon

    4 Things That Could Be Holding Back Conversions

    conversions-150x90 4 Things That Could Be Holding Back Conversions

    Dec 16 - There isn’t any one single hack that will boost your conversions and fix problems like abandoned shopping carts. That’s because the things that drive conversions are unique to every website and every product. When conversions are down, many marke...