• By: Hannah Evon

    Your Business Should Use Facebook Lookalike Audiences – This is Why

    hv-blog-ppc-ecommerce-150x90 Your Business Should Use Facebook Lookalike Audiences - This is Why

    Apr 12 - Facebook is undeniably one of the most powerful marketing channels out there, and with good reason. The platform has a massive base of 1.79 billion active users, 40 million business pages, and the highest ROI of all social media platforms (source: eM...

  • By: Amanda DiSilvestro

    Top Ted Talks about Digital Marketing Not to Miss

    ted-150x90 Top Ted Talks about Digital Marketing Not to Miss

    Apr 10 - Editor’s Note: This post originally published in July 2015 and has been updated for accuracy and comprehensiveness.Entrepreneurs are always discussing their favorite Ted Talks or crediting their favorite Ted Talks to an aspect of their success,...

  • By: Adam Heitzman

    7 Best Affiliate Marketing Promotional Methods

    Affiliatestock-150x90 7 Best Affiliate Marketing Promotional Methods

    Apr 7 -  Editor’s Note: This post originally published in April 2011 and has been updated for accuracy and comprehensiveness.Affiliate marketing is a well-known and relatively easy concept – a marketing practice in which a business rewards o...

  • By: Amanda DiSilvestro

    How to Optimize Your Amazon Product Listings (2017+ Edition)

    amazon_logo-150x90 How to Optimize Your Amazon Product Listings (2017+ Edition)

    Apr 5 - Editor’s Note: This post originally published in August 2015 and has been updated for accuracy and comprehensiveness.Amazon is a search engine just like any other, so it’s important that you think about optimization and how optimization best ...

  • By: Amanda DiSilvestro

    5 Underrated Instagram SEO and Optimization Secrets for Businesses

    instagram-150x90 5 Underrated Instagram SEO and Optimization Secrets for Businesses

    Apr 3 - Editor’s Note: This post originally published in February 2016 and has been updated for accuracy and comprehensiveness.Instagram is a social network continually growing in popularity, so even companies that don’t have photo-driven initiatives...

  • By: Hannah Evon

    Make Evaluating Website Architecture Easy With This Advice

    hv-blog-on-page-150x90 Make Evaluating Website Architecture Easy With This Advice

    Mar 31 - One of the most important yet overlooked factors of SEO and digital marketing is User Experience (UX). There’s one analogy in particular that helps articulate the importance of UX and website design, and that is to think of the internet as a giant ...

  • By: Hannah Evon

    The 5 Most Convincing Reasons to try Influencer Marketing

    influence-150x90 The 5 Most Convincing Reasons to try Influencer Marketing

    Mar 29 - When it comes to digital marketing, there are a lot of different routes you can take to raise awareness, promote, and successfully market your brand. The obvious and most widely used practices include things like SEO, paid search, content marketing, ...

  • By: Hannah Evon

    Data is the Core of Content Marketing: Here’s How to Use it

    hv-blog-competitive-analysis-150x90 Data is the Core of Content Marketing: Here's How to Use it

    Mar 27 - The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-b...

  • By: Hannah Evon

    Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

    brainstormingstock-150x90 Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

    Mar 24 - Running out of blog topic ideas can be a bummer, but it can also be kind of exciting. Exciting, because it’s a chance to come up with a bunch of fun, new ideas to talk about. A bummer, because brainstorming enough topics to last you for a couple of...

  • By: Hannah Evon

    Top 10 Free Keyword Research Tools

    google-150x90 Top 10 Free Keyword Research Tools

    Mar 22 - Editor’s Note: This post originally published in February 2011 and has been updated for accuracy and comprehensiveness.When it comes to SEO and any branch of digital marketing, keyword research is incredibly important. It plays into knowing yo...