• By: Hannah Evon

    How to Make the Perfect URL

    hv-blog-security-news-150x90 How to Make the Perfect URL

    Feb 7 - We talk a lot about the components of good SEO. On page, content strategy, link building, and everything else that makes for strong, healthy SEO. Because SEO is such a forward-thinking practice, the basics can fall by the wayside. For that reason, it...

  • By: Hannah Evon

    Google Partners with Cloudflare and TripleLift: Everything You Need to Know

    hv-blog-ppc-ecommerce-150x90 Google Partners with Cloudflare and TripleLift: Everything You Need to Know

    Feb 3 - In recent Google news, there’s a new partnership to speak of. Google has partnered with Cloudflare (web performance security service) and TripleLift (image-driven advertising/native ads company) to improve AMP ads.The Problem: According to the ...

  • By: Hannah Evon

    Shareable vs. Linkable Content: The Differences You Need to Know

    hv-blog-competitive-analysis-150x90 Shareable vs. Linkable Content: The Differences You Need to Know

    Feb 1 - Content, content, content: we hear about it all the time. Content is king, content marketing, content strategy-the list goes on. The way digital marketers talk about content tends to create some overlap in terminology where words are used interchange...

  • By: Hannah Evon

    8 Rookie Mistakes Made By Content Marketers

    hv-blog-local-search-150x90 8 Rookie Mistakes Made By Content Marketers

    Jan 30 - Improving content strategy is on the list for many marketers this year. There has been an emphasis on trying out new forms of content, tracking the performance of old content, content curation, and many other strategies. These are all awesome ideas w...

  • By: Hannah Evon

    Everything You Need to Know About Chrome’s New Fact-Checking Extension

    hv-blog-link-building-150x90 Everything You Need to Know About Chrome's New Fact-Checking Extension

    Jan 27 - We live in an age where sometimes the continuous production of information comes at the cost of the truth. This is especially true of online sources, where it can be hard to determine misinformation, reliable sources, and credible reports.If you ...

  • By: Hannah Evon

    5 On-Page SEO Methods to Avoid

    hv-blog-on-page-150x90 5 On-Page SEO Methods to Avoid

    Jan 25 -Editor’s Note: This post was originally published in November 2012 and has been updated for accuracy and comprehensiveness.In the case of SEO, knowing what not to do is just as important as knowing what you should do. A company can do all ...

  • By: Hannah Evon

    Viral Marketing: How BuzzFeed Made Cookbooks Cool

    hv-blog-competitive-analysis-150x90 Viral Marketing: How BuzzFeed Made Cookbooks Cool

    Jan 23 - Unless you live under a rock, you probably know what BuzzFeed is. The Internet media giant cranks out news, quizzes, trending topics, and pop culture “buzz” that attracts audiences from teens to twenty-something year olds en masse.While the n...

  • By: Hannah Evon

    The Malware Targeting Mobile & How to Protect Your Site

    hv-blog-security-news-150x90 The Malware Targeting Mobile & How to Protect Your Site

    Jan 20 - As you likely already know, the number of mobile users continues to grow, and search engines have become increasingly mobile-focused/inclusive. As search engines adapt and account for the shift in user behavior to mobile, so do websites and advertise...

  • By: Hannah Evon

    Trying New Content: Who, Why, & How to Get Started

    woman-hand-desk-office-150x90 Trying New Content: Who, Why, & How to Get Started

    Jan 18 - Hitting a wall in your content production is a pain. But perhaps even worse is hitting a wall in your content production without realizing when it happened, why it happened, or that you’ve hit a wall at all.If you’re experiencing a lull in co...

  • By: Hannah Evon

    What are PWAs and what do they mean for you?

    WPA-stock-150x90 What are PWAs and what do they mean for you?

    Jan 17 - Described as “experiences that combine the best of the web and the best of apps,” PWAs are pages that use modern web capabilities to deliver an app-like experience for users.Bear with me here.PWAs are browser mobile web apps. They bring e...