• By: Hannah Evon

    Why This Popular Study About Reviews Should Be Taken with a Grain of Salt

    YelpStock-150x90 Why This Popular Study About Reviews Should Be Taken with a Grain of Salt

    Jun 9 - As of late a Nielsen survey commissioned by Yelp has been circulating. The consumer survey argues that Yelp drives higher conversions than both Google and Facebook and that the overwhelming majority of consumers made a purchase after visiting Yelp. B...

  • By: Hannah Evon

    Google Extends Audience Targeting: What You Should Know

    hv-blog-ppc-ecommerce-150x90 Google Extends Audience Targeting: What You Should Know

    Jun 5 - For digital marketers, audience targeting is one of the single most important steps for a winning online strategy. It’s what helps brands strategically narrow their efforts in on their targets and get the insights they need to have more success. ...

  • By: Hannah Evon

    Everything You Need to Know About the Buzz Around Machine Learning

    robot-150x90 Everything You Need to Know About the Buzz Around Machine Learning

    Jun 2 - Recently we’ve heard more and more about machine learning. The futuristic sounding buzz words of machine learning and artificial intelligence (AI) draw both intimidation and curiosity, especially within the world of search. Many people have heard a...

  • By: Hannah Evon

    How Negativity Bias Can Make Your Words Work

    guestposting-150x90 How Negativity Bias Can Make Your Words Work

    May 31 - As I’ve discussed over and over in many different ways, content strategy gets difficult because you really can’t fake good content. If a blog post is good, it’s good, and if it’s not, it’s not. Knowing which content users will gravitate tow...

  • By: Hannah Evon

    Top 7 SEO Toolbars Reviewed

    seo-analogies-150x90 Top 7 SEO Toolbars Reviewed

    May 30 - Editor’s Note: This post was originally published in January 2011 and has been updated for accuracy and comprehensiveness.Managing your SEO can be hard to keep track of, which is why having the right tools is so important. For SEO beginners or...

  • By: Hannah Evon

    Fact Checking is Being Built into Google’s UX: What You Need to Know

    hv-blog-local-search-150x90 Fact Checking is Being Built into Google's UX: What You Need to Know

    May 26 - Google is constantly updating and modifying to provide the best user experience possible. But because users and their behaviors are evolving all the time, it creates a constantly moving target. More recently, we’ve seen applications and search engi...

  • By: Hannah Evon

    Google is Launching a Job Search Service: What You Need to Know

    tie-150x90 Google is Launching a Job Search Service: What You Need to Know

    May 24 - In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a boomi...

  • By: Hannah Evon

    Spam, Ad Blocking, and How to Adapt

    hv-blog-security-news-150x90 Spam, Ad Blocking, and How to Adapt

    May 22 - In recent user experience buzz, Google is reportedly working on a new Chrome feature that would block “bad ad types” by default. For this particular feature, bad ad types are being defined as:”Unacceptable ad types would be those recently d...

  • By: Hannah Evon

    How to Use the Best Keyword Research Methods to Create Blog Topics

    hv-blog-ppc-ecommerce-150x90 How to Use the Best Keyword Research Methods to Create Blog Topics

    May 19 - Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news and articles looking for inspiration beg...

  • By: Hannah Evon

    A Deeper Look at Evergreen Content and How to Optimize It

    unnamed-150x90 A Deeper Look at Evergreen Content and How to Optimize It

    May 17 - Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time,...