• By: Hannah Evon

    Facebook Endorses Google’s AMP: What You Should Know

    socialpic-150x90 Facebook Endorses Google's AMP: What You Should Know

    Jun 28 - Over the past couple of years, we’ve seen an increasing emphasis on mobile optimization. While mobile optimization has become a total necessity for advertisers and businesses, it has continued to be embraced by other, more established names in the ...

  • By: Hannah Evon

    Make Way for Google’s Assistant on iPhones: What to Expect

    WPA-stock-150x90 Make Way for Google's Assistant on iPhones: What to Expect

    Jun 26 - Smart “assistants” have been hugely instrumental in changing user behavior when it comes to search and online browsing. In many ways, the introduction of assistants, such as Siri, Cortana, and Alexa, are what facilitated the rapid explosion of vo...

  • By: Hannah Evon

    Content Refresher: 3 Simple Steps to Get More From Your Blog Posts

    brainstormingstock-150x90 Content Refresher: 3 Simple Steps to Get More From Your Blog Posts

    Jun 23 - As any blogger knows, it can be really frustrating to put your time and energy into creating a blog post only to have so little come from it. Though it’s unlikely that every post will become an overnight success, it’s not unreasonable to hope tha...

  • By: Hannah Evon

    5 Landing Page Errors to Avoid like the Plague

    hv-blog-competitive-analysis-150x90 5 Landing Page Errors to Avoid like the Plague

    Jun 21 - Landing pages are an extremely important part of online advertising because they help drive conversion rates and increase ad efficacy. And if you’ve ever run an ad campaign before, you know that your landing page is often the make or break factor f...

  • By: Hannah Evon

    HTTPS Attracts Top Traffic: What You Should Know

    hv-blog-security-news-150x90 HTTPS Attracts Top Traffic: What You Should Know

    Jun 19 - Note: For those unfamiliar with this subject, SSL stands for Secure Socket Layer and signifies a protocol that creates a secure connection between a web server and browser.In 2014, Google announced that adding on an SSL certificate, also referre...

  • By: Hannah Evon

    Is Google using machine learning in AdWords?

    robot-150x90 Is Google using machine learning in AdWords?

    Jun 16 - If you thought you were done hearing about machine learning, you were wrong. As I’ve discussed in these recent articles, Google has started implementing the use of machine learning in search. By using machine learning to better understand user inte...

  • By: Hannah Evon

    Google My Business Updates from This Year (and What They Mean for You)

    maps-150x90 Google My Business Updates from This Year (and What They Mean for You)

    Jun 14 - If you’re a business with an online presence, then you know how important having a completed Google My Business Listing is. Your Google My Business profile is what gives users the information that will direct them into your store or to your website...

  • By: Hannah Evon

    Everything You Need to Know About Bing’s Bots for Local Businesses

    bing-150x90 Everything You Need to Know About Bing's Bots for Local Businesses

    Jun 12 - We don’t cover search engines other than Google too frequently on this blog, but an exciting new update has worked its way into the lineup: Bing has launched bots for local businesses. Bots have become more common and widely talked about in recent ...

  • By: Hannah Evon

    Why This Popular Study About Reviews Should Be Taken with a Grain of Salt

    YelpStock-150x90 Why This Popular Study About Reviews Should Be Taken with a Grain of Salt

    Jun 9 - As of late a Nielsen survey commissioned by Yelp has been circulating. The consumer survey argues that Yelp drives higher conversions than both Google and Facebook and that the overwhelming majority of consumers made a purchase after visiting Yelp. B...

  • By: Hannah Evon

    Google Extends Audience Targeting: What You Should Know

    hv-blog-ppc-ecommerce-150x90 Google Extends Audience Targeting: What You Should Know

    Jun 5 - For digital marketers, audience targeting is one of the single most important steps for a winning online strategy. It’s what helps brands strategically narrow their efforts in on their targets and get the insights they need to have more success. ...