• By: Hannah Evon

    Is Google using machine learning in AdWords?

    robot-150x90 Is Google using machine learning in AdWords?

    Jun 16 - If you thought you were done hearing about machine learning, you were wrong. As I’ve discussed in these recent articles, Google has started implementing the use of machine learning in search. By using machine learning to better understand user inte...

  • By: Hannah Evon

    Google My Business Updates from This Year (and What They Mean for You)

    maps-150x90 Google My Business Updates from This Year (and What They Mean for You)

    Jun 14 - If you’re a business with an online presence, then you know how important having a completed Google My Business Listing is. Your Google My Business profile is what gives users the information that will direct them into your store or to your website...

  • By: Hannah Evon

    Everything You Need to Know About Bing’s Bots for Local Businesses

    bing-150x90 Everything You Need to Know About Bing's Bots for Local Businesses

    Jun 12 - We don’t cover search engines other than Google too frequently on this blog, but an exciting new update has worked its way into the lineup: Bing has launched bots for local businesses. Bots have become more common and widely talked about in recent ...

  • By: Hannah Evon

    Why This Popular Study About Reviews Should Be Taken with a Grain of Salt

    YelpStock-150x90 Why This Popular Study About Reviews Should Be Taken with a Grain of Salt

    Jun 9 - As of late a Nielsen survey commissioned by Yelp has been circulating. The consumer survey argues that Yelp drives higher conversions than both Google and Facebook and that the overwhelming majority of consumers made a purchase after visiting Yelp. B...

  • By: Hannah Evon

    Google Extends Audience Targeting: What You Should Know

    hv-blog-ppc-ecommerce-150x90 Google Extends Audience Targeting: What You Should Know

    Jun 5 - For digital marketers, audience targeting is one of the single most important steps for a winning online strategy. It’s what helps brands strategically narrow their efforts in on their targets and get the insights they need to have more success. ...

  • By: Hannah Evon

    Everything You Need to Know About the Buzz Around Machine Learning

    robot-150x90 Everything You Need to Know About the Buzz Around Machine Learning

    Jun 2 - Recently we’ve heard more and more about machine learning. The futuristic sounding buzz words of machine learning and artificial intelligence (AI) draw both intimidation and curiosity, especially within the world of search. Many people have heard a...

  • By: Hannah Evon

    How Negativity Bias Can Make Your Words Work

    guestposting-150x90 How Negativity Bias Can Make Your Words Work

    May 31 - As I’ve discussed over and over in many different ways, content strategy gets difficult because you really can’t fake good content. If a blog post is good, it’s good, and if it’s not, it’s not. Knowing which content users will gravitate tow...

  • By: Hannah Evon

    Top 7 SEO Toolbars Reviewed

    seo-analogies-150x90 Top 7 SEO Toolbars Reviewed

    May 30 - Editor’s Note: This post was originally published in January 2011 and has been updated for accuracy and comprehensiveness.Managing your SEO can be hard to keep track of, which is why having the right tools is so important. For SEO beginners or...

  • By: Hannah Evon

    Fact Checking is Being Built into Google’s UX: What You Need to Know

    hv-blog-local-search-150x90 Fact Checking is Being Built into Google's UX: What You Need to Know

    May 26 - Google is constantly updating and modifying to provide the best user experience possible. But because users and their behaviors are evolving all the time, it creates a constantly moving target. More recently, we’ve seen applications and search engi...

  • By: Hannah Evon

    Google is Launching a Job Search Service: What You Need to Know

    tie-150x90 Google is Launching a Job Search Service: What You Need to Know

    May 24 - In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a boomi...