• By: Hannah Evon

    What Not to Waste Your Time On in 2017

    Dec 21 - The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA I...

  • By: Hannah Evon

    4 Things That Could Be Holding Back Conversions

    Dec 16 - There isn’t any one single hack that will boost your conversions and fix problems like abandoned shopping carts. That’s because the things that drive conversions are unique to every website and every product. When conversions are down, many marke...

  • By: Hannah Evon

    DIY PPC: Don’t Overlook This Detail

    Dec 12 - Rather than hiring an agency, many people choose to DIY their PPC and keep it in-house, which is great. But an issue our PPC specialists see with many such businesses is a tendency to neglect the use of ad extensions that can garner the most bang for...

  • By: Hannah Evon

    Is content curation right for you?

    Dec 9 - Over the past couple of years, blogs have taken off as the most popular and successful way to translate information to users. Aspiring fashion entrepreneur? Start a blog. Business in need of conversions? Start a blog. Everyone feels like they’re dr...

  • By: Hannah Evon

    News Update: Is Google factoring AMP pages into SERP?

    Dec 7 - As every digital marketing source has been telling you, user behavior has become increasingly mobile-oriented. The necessity of mobile optimization is now less of a good idea than it is a total necessity for online success-a statement supported by re...

  • By: Hannah Evon

    3 Steps to Get Your Blog Writing Back on Track

    Dec 5 - Every so often, I like to explore different writing exercises and strategies that mix up the content creation process. Online topic saturation can make knowing what to say on your own blog challenging, especially when your competitors are trying to d...

  • By: Hannah Evon

    Is Google+ irrelevant?

    Dec 2 - In many ways, Google+ is the social platform that never was. Multiple redesigns and the general preference for Facebook, Twitter, and other social apps have rendered Google+ a network of grey area. If you think about it, you never really hear about a...

  • By: Hannah Evon

    What You Absolutely Must Do Before Optimizing Anything

    Dec 1 - As a digital marketing firm and SEO service provider, a mistake we see made all too often by brands is failing to identify the audience they’re targeting. It may sound like a step significantly less important than others throughout the optimization...

  • By: Hannah Evon

    5 Reasons to Make a PPC Campaign Your Next SEO Move

    Nov 30 - Hitting a wall in your SEO strategy can make planning your next move kind of hard. But if you’ve exhausted your current SEO strategy and feel like your recent efforts need a ramp-up, it might be time to start exploring the idea of paid search.I...

  • By: Hannah Evon

    Best Tools to Perform an SEO Audit

    Nov 23 - Editor’s Note: This post was originally publish in April 2012 and has been updated for accuracy and comprehensiveness.Because SEO results are always changing, it’s easy to make mistakes along the way without even realizing what you’re doin...