• By: Hannah Evon

    8 Rookie Mistakes Made By Content Marketers

    hv-blog-local-search-150x90 8 Rookie Mistakes Made By Content Marketers

    Jan 30 - Improving content strategy is on the list for many marketers this year. There has been an emphasis on trying out new forms of content, tracking the performance of old content, content curation, and many other strategies. These are all awesome ideas w...

  • By: Hannah Evon

    Everything You Need to Know About Chrome’s New Fact-Checking Extension

    hv-blog-link-building-150x90 Everything You Need to Know About Chrome's New Fact-Checking Extension

    Jan 27 - We live in an age where sometimes the continuous production of information comes at the cost of the truth. This is especially true of online sources, where it can be hard to determine misinformation, reliable sources, and credible reports.If you ...

  • By: Hannah Evon

    5 On-Page SEO Methods to Avoid

    hv-blog-on-page-150x90 5 On-Page SEO Methods to Avoid

    Jan 25 -Editor’s Note: This post was originally published in November 2012 and has been updated for accuracy and comprehensiveness.In the case of SEO, knowing what not to do is just as important as knowing what you should do. A company can do all ...

  • By: Hannah Evon

    Viral Marketing: How BuzzFeed Made Cookbooks Cool

    hv-blog-competitive-analysis-150x90 Viral Marketing: How BuzzFeed Made Cookbooks Cool

    Jan 23 - Unless you live under a rock, you probably know what BuzzFeed is. The Internet media giant cranks out news, quizzes, trending topics, and pop culture “buzz” that attracts audiences from teens to twenty-something year olds en masse.While the n...

  • By: Hannah Evon

    The Malware Targeting Mobile & How to Protect Your Site

    hv-blog-security-news-150x90 The Malware Targeting Mobile & How to Protect Your Site

    Jan 20 - As you likely already know, the number of mobile users continues to grow, and search engines have become increasingly mobile-focused/inclusive. As search engines adapt and account for the shift in user behavior to mobile, so do websites and advertise...

  • By: Hannah Evon

    Trying New Content: Who, Why, & How to Get Started

    woman-hand-desk-office-150x90 Trying New Content: Who, Why, & How to Get Started

    Jan 18 - Hitting a wall in your content production is a pain. But perhaps even worse is hitting a wall in your content production without realizing when it happened, why it happened, or that you’ve hit a wall at all.If you’re experiencing a lull in co...

  • By: Hannah Evon

    What are PWAs and what do they mean for you?

    WPA-stock-150x90 What are PWAs and what do they mean for you?

    Jan 17 - Described as “experiences that combine the best of the web and the best of apps,” PWAs are pages that use modern web capabilities to deliver an app-like experience for users.Bear with me here.PWAs are browser mobile web apps. They bring e...

  • By: Hannah Evon

    CTR is important for effective paid search marketing, but why?

    mouse-150x90 CTR is important for effective paid search marketing, but why?

    Jan 13 - You hear about CTR (click through rate) and know it matters across all areas of digital marketing, especially paid search. But why? How can CTR have such an impact on your paid search marketing efforts? Many people may have a general understanding of...

  • By: Hannah Evon

    Why are you choosing between SEO & PPC when they can work together?

    ppcseo-150x90 Why are you choosing between SEO & PPC when they can work together?

    Jan 11 - As SEO service providers providing an optimized online experience, we hear a lot of the same questions, comments, and concerns from our clients. These interactions help guide us to provide the best answers and assistance that we can for your online d...

  • By: Hannah Evon

    Not Everyone Needs a Blog: Who, Why, and What You Can Do

    FacebookPEXELS-150x90 Not Everyone Needs a Blog: Who, Why, and What You Can Do

    Jan 9 - A blog done right isn’t exactly a low maintenance thing. The planning that goes into scheduling posts, the researching for topics, the upkeep of user engagement and social sharing-it all requires a fair amount of planning. And yet, it seems it’s ...