• By: Hannah Evon

    Fact Checking is Being Built into Google’s UX: What You Need to Know

    hv-blog-local-search-150x90 Fact Checking is Being Built into Google's UX: What You Need to Know

    May 26 - Google is constantly updating and modifying to provide the best user experience possible. But because users and their behaviors are evolving all the time, it creates a constantly moving target. More recently, we’ve seen applications and search engi...

  • By: Hannah Evon

    Google is Launching a Job Search Service: What You Need to Know

    tie-150x90 Google is Launching a Job Search Service: What You Need to Know

    May 24 - In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a boomi...

  • By: Hannah Evon

    Spam, Ad Blocking, and How to Adapt

    hv-blog-security-news-150x90 Spam, Ad Blocking, and How to Adapt

    May 22 - In recent user experience buzz, Google is reportedly working on a new Chrome feature that would block “bad ad types” by default. For this particular feature, bad ad types are being defined as:”Unacceptable ad types would be those recently d...

  • By: Hannah Evon

    How to Use the Best Keyword Research Methods to Create Blog Topics

    hv-blog-ppc-ecommerce-150x90 How to Use the Best Keyword Research Methods to Create Blog Topics

    May 19 - Any blogger or content writer knows that coming up with blog topics can be a royal pain. After a while it starts to feel like everything there is to say has already been said, and hunting through pages of news and articles looking for inspiration beg...

  • By: Hannah Evon

    A Deeper Look at Evergreen Content and How to Optimize It

    unnamed-150x90 A Deeper Look at Evergreen Content and How to Optimize It

    May 17 - Somewhere along the line, people started interpreting “content is king” as a green light for flooding their online space with as much content as possible, sometimes at the expense of quality. There are few things as frustrating as investing time,...

  • By: Hannah Evon

    What Google’s New Verified Reviews Update Means for You

    hv-blog-local-search-150x90 What Google's New Verified Reviews Update Means for You

    May 15 - Reviews have become one of the most important components of optimization, especially for businesses that primarily interact with their customers online. As I’ve said before, the data shows the importance of reviews with the majority (88%) of consum...

  • By: Hannah Evon

    Why You Should Use Social Listening (and Tips on How to do it)

    socialpic-150x90 Why You Should Use Social Listening (and Tips on How to do it)

    May 12 - Since its early development, social media has become an increasingly important and constantly evolving component of online behavior. What used to be platforms for connecting with friends have expanded to include features that integrate everything use...

  • By: Hannah Evon

    How to Overcome a Bad SEO Experience

    badseo-150x90 How to Overcome a Bad SEO Experience

    May 10 - As an SEO agency, we deal with a wide range of clients. From extremely niche industries, like selling pre-engineered steel buildings, to broader industries, like fitness, our clients come to us from totally different situations with completely differ...

  • By: Hannah Evon

    Topic Spotlight: The Death of Organic Search

    spotlight-150x90 Topic Spotlight: The Death of Organic Search

    May 8 - If you haven’t noticed, there have been a lot of articles circulating lately about “the death of organic search.” Half of these articles are dramatized accounts of SEOs impending irrelevance, while the other half are high-level tech-talks that ...

  • By: Hannah Evon

    New to SEO? Here’s how to get started.

    new-150x90 New to SEO? Here's how to get started.

    May 5 - If SEO is brand new to you, knowing where to learn or start can be difficult. In fact, SEO can be difficult and overwhelming even if you’re not brand new to SEO. Some people want to learn about SEO so they can do it themselves, while others want to...