February 22, 2017
Regardless of how much you love your blog and the industry you write within, there will be times when you simply don’t feel like writing. Content production is, in large part, about your ability to share quality information with consistency. No one wants to have a stagnant editorial calendar, but hitting the wall with content creation or finding yourself immobilized by writer’s block is an experience you’re bound to have.
Many writers share their tips and tricks to relieve even the worst occurrences of writer’s block. Lighting candles, switching drafting medium, switching up the brainstorming process-the list goes on. All of these are helpful and effective at keeping your writing sharp and perspective fresh, but what I’ve found to be most helpful is a content formula.
Less deceptive than it sounds, a content formula is a structural guide that helps you make a complete work of content out of bits and pieces. When you’re tired of writing, connecting ideas to create a cohesive, compelling, and quality piece of content can seem like a daunting and difficult task. Having a general structure in place can carry you through those difficult times so you can stay on track with your writing and meet the demands of your content schedule.
When the clock is ticking, deadlines are looming, and you can’t seem to write what you’re trying to say, try using this content formula. If nothing else, you should be able to plug in enough information to develop the skeleton of your content piece so you can keep production rolling.
I know it looks so simple it can’t possibly work or help create a complete content piece, but it can and does work! You just have to keep a few things in mind when you’re putting your content together:
Every blog is different, and it’s important to tailor content formulas in a way that meets the needs of your content goals. This formula can be altered to apply to listicles, infographics, guides, or whatever kind of content you regularly produce. That being said, establishing a content formula can help you break through those tough writing blocks so you can get back to the regular rhythm and flow of your writing.
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