September 27, 2012
Online marketers know that although the way a user sees a webpage is most important, the way Google sees a webpage is a close second. Google bots evaluate webpages and see these webpages differently, which is why SEOs have to use Meta data and other little clues in order to help a Google bot understand what the webpage is really about. After all, Google bots can’t see pictures, and they can read a piece of text and use logic and reason to determine what it’s discussing.
For quite some time, companies were forced to research what Google bots saw and then try and do their best to optimize their page for both users as well as the bots—and the latter wasn’t easy because it was all based on assumption. Fortunately, a tool called Fetch as Google has come to the rescue.
How the Fetch as Google Tool Works
The Fetch as Google tool was created back in 2011 and is a way for webmasters to see their website the way that Google bots see the website (or mobile bots if that’s what you prefer). Google Webmaster Tools explained that there are a few different things that you’ll be able to see when using the tool:
You can use Fetch as Google as long as you have verified your website on Google Webmaster tools. Then all you have to do is click the site that you want to check out, click “Fetch as Google” under the health section, select web, and finally click “Fetch.” It’s as simple as that.
Once your page is found (or “fetched” as the tool likes to call it), you’re set to go. The tool allows you to fetch up to 500 URLs per week. Assuming that you had a successful fetch, you can submit your URL to Google for re-indexing. You can submit just the URL or the URL and all the pages linked from it.
How Webmasters Can Take Advantage of the Fetch as Google Tool
Being able to see your website the way that Google bots see your website is definitely interesting, but it can actually serve a few important purposes. A few of the advantages include:
The Fetch as Google tool is free to use, so it’s quickly gaining speed when it comes to popularity. Test it out and let us know your thoughts.
Is your traffic declining? Are you not generating enough leads or sales? We’ve been growing businesses since 2009, let us do it for you!Schedule a Consultation
We’ve been growing businesses since 2009, let us do it for you!