January 22, 2013
There is nothing more annoying than a webpage that just won’t load. It’s that simple. You go to a webpage, get impatient, and then leave to find another webpage. If you’re like me, you have several different webpages loading at the same time, and if one is too slow it gets the “x.” As a consumer, this isn’t a problem. As a business owner, this is a huge problem. Believe it or not, this problem extends far beyond just annoying and turning away readers. If your website has a very slow load time, your SEO could also be suffering.
The way it works is this: Google wants every website to be as helpful to the user as possible. This involves relevant and unique content, easy to navigate webpages, a good reputation (usually shown through quality links), and then the amount of time it takes a user to get to the website. Google will rank your website based on these different factors, so it’s important to continually check and improve your website’s load time.
How to Check and Improve Your Website’s Load Time
Getting this aspect of SEO under control isn’t too difficult as long as you keep consistent. The first step is always to determine the current load time of your website. After all, you can’t fix a problem until you know your current status and what’s causing that problem. The easiest way to do this is to use a tool such as Google Pagespeed Insights in order to determine where exactly you need to make changes.
Once you run this report, you will find a few different things that will help your website load times speed up and stay quick:
In the end, the importance of website loading time is only going to increase. People now have more and more choices online when it comes time to find information, and a fast loading time could be the deciding factor. Google has now made this a part of their ranking algorithm, so this will also help you gain top rankings for increased clicks.
Is your traffic declining? Are you not generating enough leads or sales? We’ve been growing businesses since 2009, let us do it for you!Schedule a Consultation
We’ve been growing businesses since 2009, let us do it for you!