November 29, 2012
As childish and cruel as it may seem, some companies and individuals are still setting out to destroy their competition not by building quality links to their own site, but by pointing negative links toward the competitors site. Fortunately, Google has taken steps to stop this, called negative SEO, and their biggest step was just announced—the Google links disavow tool. This tool has been long awaited, and now that it has finally been released many small businesses are feverishly trying to take advantage. However, using the disavow tool doesn’t always help. In some cases, finding bad links shouldn’t involve the disavow links tool at all.
Why the Disavow Tool Isn’t Always Your Best Option
Before getting into finding the links you want to disavow, it’s important to understand when and why you should use the tool in the first place. The biggest thing to remember is this: The tool is only to be used when working with links that you haven’t been able to remove on your own. If you see a link you don’t like pointing back to your website, you are to first speak with the website and try to get the link removed. In most cases the website owner won’t even realize the link exists and happily take it down.
If you fail to do this, you could be losing a good link forever. Google has made it clear that their tool is not going to always be 100 percent correct, so it’s crucial that you are able to find and analyze these links on your own. The tool can be used once you find them, but that doesn’t mean it’s the best tool out there to help you identify them. This brings up the simple question: What is?
Different Ways to Identify Bad Links Pointing to Your Site
There are a few different approaches and tools you can use to get started identifying the links that you want to disavow:
Using these tools will also help you determine what is going on with the competition. You can analyze your links next to your competitors’ links and determine where negative SEO might be happening.
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