November 23, 2010
Season-tailored marketing is an opportunity for every business to boost sales and ROI. While some companies have a year-long strategy, many others prefer a last-minute type of approach, counting on trends more than anything else.
However, one such event should take precedence over all others. Black Friday and Cyber Monday are the two busiest days of shopping all year. In fact, Cyber Monday has been the biggest email marketing day of the year for the past three years in a row. But as more retailers have become convinced of email and other interactive channels’ ability to drive in-store traffic, email has become a critical channel for promoting sales.
It is predicted that 70% of the top online retailers are going to send promotional emails on those two days. So if you work or own a small business why not take advantage of this great opportunity? Below are some of the best email marketing providers and the deals they are offering so you can get your business in front of potential customers.
• Vertical Response has a very attractive special offer – a free trial that allows you to set up an email marketing campaign for 500 addresses. The offer gives you all the advantages of a paid account: over 700 professionally designed email-newsletter templates to choose from, 75,000 free images to choose from, free chat with an email marketing coach, sharing the newsletter on Facebook and Twitter for even more exposure, tracking and reporting, integration with Google Analytics and more.
• If you care about numbers, MailChimp is the best. Their forever free plan lets you have 1000 contacts and send out about 6000 emails a month. To be honest, there could be nothing better for a small business owner.
• Or you might want to try ConstantContact’s 60 days free trial, with the difference that you cannot exceed 100 contacts without having to upgrade to a paid account.
There are many more email providers that could make a good fit. However, why not take advantage of the free trials, and get your business the exposure it needs for this holiday season.
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