April 17, 2012
Most website owners take a great deal of time trying to understand SEO. They read all the articles about the Panda updates, look to see what Google looks for in a website, and then determine how to make sure their website is optimized to fit these standards. One of the most important things a website can do is obtain backlinks from authoritative websites across the web. This is most commonly achieved by hiring a writer to offer guest posts to different websites in exchange for a backlink. Sounds easy, right?
Unfortunately, getting a backlink from a site isn’t always easy. As a full-time writer in a company’s SEO department, I can tell you firsthand that getting an editor to give you a backlink can be a long process. There are many different requirements that an editor may have when it comes to backlinks:
In order to utilize guest posting for SEO purposes, it is imperative that a writer get one new link back to the company website with each article. If a website only allows one author bio link, then writing for that site again simply would not work for SEO purposes. This makes asking for a backlink tricky.
How to Ask for Backlinks for SEO Purposes
The reason editors are so picky about backlinks is because many people do abuse them. Companies sometimes think that they can just throw a link they are targeting into any article, but this brings down the value of the article and editors want the most valuable articles on their website. For this reason there are usually rules set in place for guest posting on a website; however there are a few things writers can do to help gain the backlinks the company needs:
When to Talk with an Editor about Backlinks
In some cases, it is inappropriate to ask an editor for something they clearly stated in the guest posting guidelines. Editors put these up for a reason, and the majority of the time a company has to deal with it. The only time a writer may want to use a few of the tactics discussed above is when an editor isn’t entirely clear. For example, if an editor says they are looking for regular contributors, but they will only allow links in a static author bio, a writer may want to explain why this won’t quite work. In my experiences, many editors will make an exception if you can prove you’re a good, quality writer.
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