August 2, 2012
It can be stressful to try and optimize one website for two different search engines. There are pros and cons to both Google and Bing, so it makes sense to try and earn a good position on a SERP for both of the different search engine giants. After all, Google controls nearly 60 percent of the search market, but Bing is the third largest engine (YouTube being number two) and you’re dealing with less competition. Although you may need to sway your optimization tactics a bit toward one search engine, there are enough similarities that you can try and optimize for both.
Similarities Between Google and Bing SEO
The similarities between Google and Bing in terms of SEO are quite extensive. In other words, it should be a no-brainer that company owners should implement all of the similarities between the two to help boost their ranking for both engines. Some of these similarities include:
These aspects of SEO should be put into practice first. Once you have these different aspects under control, you can begin to analyze Google and Bing and determine what aspects of SEO you want to follow, which engine might be more in-line with your current strategy, and where you can implement more than one SEO method to optimize for both at once.
Differences Between Google and Bing SEO
Although it may seem like more work to the eyes of webmasters, these differences are what cause different results to pop up for users who use Google or Bing. These differences are obviously what make the engines unique, and understanding these differences can help a company take advantage. A few of these differences include:
2. Domain Age and Page Authority
3. Ambiguous Searches
4. Flash Content
5. Matching Keywords
There are several little differences between Google and Bing SEO that were not discussed, but these are the differences that will really have a noticeable affect on your ranking. As you can see, it is possible to try and rank for both engines at the same time. For example, you can try to incorporate verbatim keywords for Bing while still working with more long-tail, broad keywords for Google.
However, there are some instances where you really have to decide whether or not you want to focus on your Google or your Bing ranking. For example, if you want to start a forum, you should try to optimize your site entirely according to the rules of Google.
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