October 29, 2015
Sometimes around the holidays focuses can shift in a company. While content is always incredibly important, sometimes PPC, social media, email marketing and e-commerce considerations take center ring. It suddenly becomes about ramping up sales and less about improving and marketing relevant content. This makes the holidays a great time to remember why content really is the backbone to a company and why it is so huge in meeting end goals and impacting your bottom line—even during the holidays.
HubSpot recently published an infographic from Fractl here that focused specifically on marketing your content in a way that helps your bottom line (which for most companies, especially around the holiday season, is conversions). As you can see in the infographic below, are three things to remember when marketing your content specifically to help you meet your ultimate end goals:
Naturally the infographic below goes into much more detail.
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