November 19, 2015
Google launched their mobile-friendly testing tool about one year ago, and Bing has finally made the same move (took long enough). We thought we were going to see a tool from Bing over the summer, so after much anticipation they finally announced the tool here. As you might expect, the new tool offers a free way for you to analyze your mobile website and see whether or not it is “mobile friendly” according to the Bing algorithm. Consider some of the key factors, what it means to be “mobile friendly” on Bing, and what it means to you below.
You’ll find that the tool works similarly to Google but with a few different criteria for evaluation. To get a general idea of how it all works and how your website is crawled and evaluated, consider the following quote from the Bing announcement:
“When you submit the URL of a page to be analyzed to the mobile-Friendliness Test tool, our Bing Mobile crawler fetches and renders the page, extracting important features that are used by the tool to determine how the page performs against each of the above factors. The outcomes are then aggregated into a consolidated mobile-friendliness verdict for the page.”
So that is generally and technically how it all works. To get more specific, the announcement outlined several points of what makes a webpage mobile friendly. The Tool will therefore run a check on all of the following factors:
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Just as with the Google tool, when you run the report of your website you will get recommendations for what you need to fix in order to become mobile-friendly. To get started, you simply visit this link and type in a URL. The screenshot below shows a report that I ran:
As you can see, I evaluated the website Will Run for Food and they got two green check marks but three red “x.” Once you know what each of the criteria means (see above points), then you can simply make the changes and improve your website. Again similarly to Google, all of the updates happen in real-time, so when you make a change you can simply run the free report again and see if the changes you made worked.
If you’re still not convinced about the importance of mobile on all search engines including Bing, I highly recommend checking out these statistics we gathered a few months ago. Then, give the tool a try and let us know what you think or if you have any questions below.
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