At the end or beginning of each year it’s important to reflect on what you’ve done and take a look at your blog and what content and more specifically what topics really worked for your audience. We looked at our Google Analytics Page Views tab to determine which posts were most popular. Interestingly enough (and very surprising to us), the vast majority of posts were from just the last few months.
If there were any posts you liked that we missed, we’d love to hear about them in the comments below. In the meantime below is a list of our most popular posts of 2013:
Your Favorite Higher Visibility Posts of 2013 According to Our Data
This article offered screenshots to help explain just what rich snippets are and how they work. We explained video, author, music, ratings, and created an “other” category to teach you about specific types of rich snippets. Once you understood how they worked and why they were important, the article teaches you how to get started in three steps.
The post explains the basics of title tags and how they work, bullet points that explain how to make sure your title tag delivers, and a list of things you should avoid when writing a title tag. What makes this article unique is that it puts a heavy focus on SEO and the “why.” This is one of the most important aspects of SEO, so we wanted to make sure you did it right!
This is an article from one of the Managing Partners at Higher Visibility, Scott Langdon, and it explains the new changes that occurred with the new HTML 5 tags. These include the Article, Header, Section, and Footer Tags along with !DOCTYPE, Input Types, and Local Storage. It might all sound foreign at first, but he goes through and explains what each of these terms and new changes mean and how you can take advantage for your small business.
This article was just published a few weeks ago and takes two opposing thoughts about responsive web design and tries to come up with a conclusion. It can be tough to know what to believe in the SEO industry, and in this case we had one authoritative source saying that responsive web design hurt SEO, and another saying that it doesn’t affect it at all. This article shows both sides and creates a conclusion—something many others just couldn’t (or didn’t) seem to do.
This is another article from a Managing Partner of Higher Visibility, this time Adam Heitzman. The article examines a video from Matt Cutts, Head of Google Webspam, that talks about owning multiple domains and cross linking between those domains. Things start to get tricky when you talk about multiple country sites, so the article gets into these specifics to help make sure you’re doing the best you can to follow Google’s rules. For example, you shouldn’t use foot links to link to other country pages, you should use a country locator page.
This is a step-by-step guide, complete with screenshots, that teaches you how to use YouTube InVideo programming. This has been a feature available for a while, but many businesses just started getting involved in YouTube this past year. If you’ve found that your YouTube page is doing well and you want to get more involved, InVideo programming is a great place to start.
One of my personal favorites, this article explains why it’s important to familiarize yourself with SEO before you even have a website. There are many different places you can use SEO tactics with in order to improve your experience—social media, job websites, local businesses, etc.—and people don’t talk about them nearly enough. If you don’t have a website but are figuring out that SEO is a useful skill, you can still teach yourself some of the basics and practice them in other places around the web.
Because 2013 was all about semantic SEO, integrations between Google+ and other factors, and cocitation, it was clear that 2014 was going to need to bring about some creativity for marketers. This articles goes through and explains all of the major changes that were made in 2013, how they work, and how you can get creative to make sure you’re taking advantage.
This was a huge update, so it makes sense that this was one of the more popular posts. It tells you all about what happened with the PageRank update, but the majority of the article actually explains what this means for your company as well as for your SEO. We pulled in a few quotes from Matt Cutts himself, referenced a few authoritative sources, and then explained how it all matters to you (that’s what we care about anyway, right?).
This is another post full of screenshots and different bulleted points that explain all of the changes made to the tab. You can learn how it works, why it matters, and get a good look at the tab’s new display in this article. This one isn’t going anywhere in 2014.