June 26, 2012
For many website owners, the Google Penguin Update on April 24 came as a surprise. No one wants to receive a Google Webmaster Tools notification warning notifying them their website is full of unnatural backlinks. Whether it was your fault or not, unnatural backlinks need to go and they need to go quickly if you’re planning on returning to page one of a Google SERP anytime soon. Unfortunately, removing these unwanted links can seem troubling to those who thought they fixed the problem long ago.
According to SEObook, the update impacted about 3.1 percent of search queries. For those who are unfamiliar, the Penguin update was set into motion to stop spam sites from ranking well on a Google SERP. The biggest indicator of a spam site was of course unnatural links. Fortunately, there are several steps a company can take to help make sure that unwanted and unnatural backlinks are no longer pointing to the company website.
How to Remove Unnatural Backlinks Quickly and Efficiently
Removing unnatural backlinks starts by finding the unwanted backlinks in the first place. The easiest way to do this is by using a tool to help find all of the backlinks that are pointing to your site. A few great tools include The Webmaster Tools Links, SEOMoz Open Site Explorer and Majestic site Explorer. Once you can see all of these backlinks, it’s time to analyze which need to be removed. In general, a link is probably high risk if it’s found on a useless page or a directory that seems to be full of paid links that offer little value.
Once you know which backlinks need to be removed, there are a few different things you can do to make that happen:
Once you believe that you have removed all of the unnatural backlinks to your site, it’s time to send a reconsideration request to Google. This request should be detailed and should explain to Google what you did to fix your problem with unnatural links. Consider taking a screenshot of the emails that you sent editors and keeping a detailed spreadsheet that lays out all of your unwanted links and what you did to get rid of them (or try to get rid of them).
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