September 17, 2012
It’s inevitable to hear that Google is updating their algorithm again, but to hear that they updated it 86 times in 2 months is pretty crazy. Not only was Google on some sort of updating kick, but this all happened within the last two months. In short: June and July of 2012 was not easy for companies trying to optimize a website for Google. While some websites may have benefitted, others were forced to backtrack to try and accommodate the new changes.
However, what really matters in the grand scheme of things is the users. The search engine giant is constantly trying to help improve search for those using Google, but there comes a time when you have to ask yourself: When is enough enough?
Some of the Algorithm Updates We Saw in June and July
Google has been explaining these updates over the last two months, but there was never an official list of all of the changes. Fortunately, they have come out with an exhaustive list that you can find here on the Google Inside Search blog. It’s a good idea to really read through the entire list to make sure that none of your current strategies are interfering with the new algorithm. Until then, there were a few notable changes that are worth mentioning twice:
Although 86 updates in two months seems like a lot (and it is), you will likely find that many of these updates did not affect your website. Many of the updates focused on very specific industries and websites, and others are simply a slight redesign of an update (such as Penguin or Panda) that has already been discussed.
Are There More Algorithm Updates to Come?
Absolutely. The real question, however, is just how many are to come. The 86 changes these last two months was unusual, so most webmasters are hoping that there won’t be changes at this scale in such a short period of time. However, if Google feels as though something can be done to improve the search engine, the hassle it might be for webmasters isn’t really the top priority. Only time will tell.
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