May 24, 2017
In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a booming and highly profitable industry, so it should come as no surprise that like most services that can be monetized, Google is jumping on board.
The home page of Google’s employment service, Google Hire, is active now:
Entry to the job site is currently locked, but it looks like future users will be able to make an account or log in using their gmail. In the meantime, the option of being placed on an email list to stay in the loop about Google hire does exist. In response to chatter and speculation surrounding this product, Google released the following statement:
“Google Hire is a product under development that will help G Suite customers manage their hiring process more effectively. The product will allow employers to collect candidate applications online. Only information that a candidate voluntarily provides would be passed to a prospective employer as part of their online application. Private information will not be shared.”
Google’s moves towards this particular vertical could pose a serious threat to the recruitment industry because job listings generate a lot of money from search results. Annually, the recruitment industry is worth around $491 billion and with Google taking the reins, there isn’t much existing job sites can do besides wait.
How will it work?
Based off of what’s been shared so far, it looks like Google Jobs will be structured similarly to Google Shop and the local listings pack. A job pack will show users job listings from multiple recruiters online that they can click through in one place. And, per a tweet from Dan Shure, the job pack will include information about when the job listing was posted:
Will it affect organic listings?
If and when Google Jobs fully rolls out, probably. Just as local listings, Google shop, and advertisements have slightly cut down the number of organic listings on the first page, Google Jobs will more likely than not have similar effects. It’s not yet totally clear if Google’s developing job recruitment site is directly linked or separate from Google Jobs. What is clear is that sites within the recruitment industry should poise themselves for a changing landscape across the industry and brace themselves to pay more for future listings.
Why is Google doing this?
This is yet another example of Google’s commitment to providing a top-notch user experience. Rather than it being about dominating every profitable industry that exists, it’s really just Google’s way of getting users all the content they need in front of them at once. Recruiters within this industry should follow suit and also focus on providing the best job content and listings possible, as that will be the best way to ensure relevance with Google.
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