March 20, 2013
It’s important to always let search engines know when you’re making a major change to your website or moving domains altogether. You don’t want to lose any SEO value you’ve gained, and you don’t want to lose any type of ranking just because you’re doing some spring-cleaning. Google and Bing both urge companies to institute 301 redirects and let them know of a move through Webmaster tools, but just this week Bing added in a new layer by creating what they call a “site move” tool. In short, the new tool allows you to move domains as well as move from URLs within the site quicker than in the past.
How the Site Move Tool Works
The first thing to understand is that Bing still utilizes 301 redirects. This tool does not replace these redirects, but rather just helps to speed along the process. You can alert Bing if you are doing one of two things:
Once you have decided what exactly it is you’re trying to move, the new tool allows you to pick one of three different options:
What is so exciting about this tool is the fact that Google doesn’t offer the option of alerting them from a move within the same site. Bing now does, and for many this is going to be a huge benefit when it comes time to try and index webpages before the competition.
You can find the tool under the Diagnostics & Tools section of the Bing Webmaster Tools.
The only thing you really need to keep in mind is that once you have notified Bing that you are making some sort of move, you are not going to be allowed to move somewhere else for approximately six months. In other words, make sure you’re absolutely sure!
What the New Site Move Tool Means to You
The biggest takeaway for companies is the idea that you will be able to make changes faster and simpler. If you were considering buying a great domain and switching over your content, or if you were considering doing some major website redesign, now is a great time to make it happen with confidence that Bing will follow your moves.
You can learn more about Bing Webmaster Tools here on their own blog.
Have you used the new Site Move tool for Bing? What was your experience?
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