February 28, 2012
Although search engine optimization (SEO) feels like it has been around forever for those new to marketing world, it’s actually a fairly new concept to the majority of those in the workforce. More or less, SEO has. For this reason, some might still be skeptical of SEO. After all, you don’t see immediate results when working on an SEO campaign, and it’s hard to get out of the “we’re doing fine without it” mentality. This can make it extremely difficult for a new employee to convince their boss that SEO is worth learning and using. Is it worth it to even try and convince these skeptics?
YES. One hundred times yes. Even if your company is doing well in terms of sales, SEO will still yield many benefits. Unless you do not want your company to grow, every company should have some sort of SEO strategy. So how to you convince your boss about this importance? Consider a few of these tips to get him/her to bite:
What to Say if you want to Convince Your Boss The Company Needs SEO
1. SEO simply means improving our website for our readers; the search engine perks will follow.
In general, a boss will understand the importance of having a website that is functional for users. If you can put the idea in these terms, you’re much more likely to get an answer. SEO truly is about improving your website for users because it relies so heavily on unique content.
2. Our competitors are likely using SEO strategies.
This is a good time to bring up the fact that it takes months (and sometimes up to one year) to see SEO results. In other words, although your boss might not feel the effects now, they soon will when competitors start seeing results. Any boss can relate to competition, and no boss wants the competition to have any advantages. Depending upon when you have this conversation, your company’s competitors may already be seeing results, so this is something you can show your boss for some extra ammunition.
3. It is more cost effective and yields better results than pay per click (PPC) marketing.
It’s true that SEO is less expensive than PPC marketing and has better results. So why wouldn’t everyone be doing this? Everyone IS doing it. It’s a slower process and more inconsistent than PPC, but let your boss know that it offers huge long-term effects (something PPC can’t do).
4. Search engine marketing is the future of marketing.
There is absolutely nothing wrong with traditional forms of advertisings. You can tell your boss that you are not saying that he/she needs to stop any current marketing methods, just make room for SEO because more and more people are going to ditch the TV and newspaper and start moving to the computer. It’s happening already with the popularity of Hulu (a place to watch TV online) and online newspapers.
5. You won’t need to do anything. I can take care of SEO on my own.
Many business owners are afraid of SEO because they don’t know the amount of work it entails or how to get started. If you can jumpstart the SEO efforts on your own, this will go a long way for both your company and your boss. Once your boss sees the effects of SEO, he/she will be more likely to want to get involved. It’s going to take a long time to see results, though, so make sure your boss knows this before making any promises.
The best thing you can do is educate your boss on the many benefits. In most cases, any absence of SEO is simply a result of not understand how it works and subsequently not knowing how to make it happen. Most bosses would be open to the idea if they knew it existed, so it’s your job to make it know!
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