January 22, 2014
Buffer has been a key player in social scheduling for quite some time, but recently the company has really proven that the tool can do more to help your company and help your social media efforts, particularly through their Buffer for Business plan. Just last week Buffer added even more features including Google Analytics support, new Buffer analytics, and more tracking features to help you be even more successful. If you’ve always liked Buffer and wanted something more advanced for your company, last week’s announcement seems to tell us that you need to look no further.
Below are some of the new features from Buffer that were explained in their announcement, along with screenshots from Buffer itself:
You will also be able to export all of these analytics so you can slice and dice them the way that you like at a later time or on a different platform. This also makes it easy to share data with other employees or give presentations to your boss about your campaigns.
Probably the most exciting part about this announcement is the integration with Google Analytics. Because you can have all of your campaigns in one place syncing up with your Buffer data, your ability to analyze which posts and when do the best with your specific audience and social community. It’s a great way to bring everything together in one place, so I would rule these new features a win.
Visit this link to begin your free trial and try out all of the new features for yourself. Once you get the hang of how it all works, you can upgrade to one of Buffer’s three monthly packages (which are conveniently split up into how many social accounts you might have). Once you give it a try, let us know in the comments below what you thought of the new analytics features.
Extra Resources: There are quite a few great resources out there about Buffer, but I recommend visiting this page for an interview with Co-Founder Leo Widrich and visiting the Bufferapp blog here to learn more about how Buffer for Business really works and other features it can offer.
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