June 30, 2015
Quora is quickly becoming one of the top social networks to connect with a targeted audience as well as influencers. It has it all—a way to show credibility, a way to connect, a way to learn, etc.—so the sooner you can optimize your Quora account the better. There are different tactics you can use to help make sure you’re getting the most out of the network, but there are also different, small things you can do to your profile to help you stand out and even drive clicks to your website. The best part: If you’re used to optimizing social networks, you’ll find that optimizing your profile here is a piece of cake.
If you’re unsure how Quora works or what it can do for a small business in terms of social, I highly recommend visiting this article and setting up a profile. Once you browse around the site you’ll see that it’s pretty easy to understand and get started.
Once you’re comfortable with the platform, it’s a good idea to optimize your profile. Below are 8 different things you can do to stand out and start popping up in the search section of the Quora algorithm and search pages:
This isn’t just for SEO purposes and helping you pop up on a Quora search, but also as a way to drive more clicks. You don’t want to have a description full of links, but you want to make sure you put important links in your profile such as the homepage of your website, your other social accounts, or link to a page where people can contact you to learn more or potentially to hire you for freelance work. Below is a screenshot example of my profile page description:
Quora will show your bio next to each question that you answer, so it’s important that your bio’s are optimized as much as possible. Although this won’t work for all companies, some individuals have found success by creating multiple bios so that the bio that is more relevant to the question will pop up when you answer. For example, if you plan on answering questions about SEO as well as design, you may want to create one bio for SEO and one for design so that you’re putting your best foot forward in the small amount of space you have to showcase your bio. This of course also means extra management, so make sure you’re up for the task before you go creating more than one account.
Keep in mind that Quora only shows the first 50 characters of your tagline alongside each question you answer, so you want to make sure that you’re mentioning your brand name right away. Below is a great example from Social Media Examiner that shows how this can differ if you’re not careful:
The tips above focus on individual profiles and brand profiles (which can still affect your company), but if you want to focus on your brand name directly this is a crucial step. Start by typing in your company name under the “Topics” section you’ll see on the left hand column. If it doesn’t come up then that means no one has created a Topic about your brand. Because Quora works by Topic, meaning when a user searches it’s the Topics that Quora searches first, its important that your company is its own Topic. Below is a screenshot of how this works:
As you can see, HigherVisibility is not yet a topic (although it is when searching for our company as two words, which you can check out here). Click “Create Topic” and you can get started. Once you click “Create Topic” you can then customize the topic. This means you should add a logo, description, and begin starting conversations about your brand, which brings us to the next thing you can do to optimize your brand.
Once you create a topic for your company, you an ask people to review that topic for even more visibility. By clicking the “Request” button that you’ll see on your new Topic page, you can actually ask people to review your brand to get things started. Below is a screenshot example:
Quora makes it easy to put links to your other social accounts on your Quora account. All you have to do is visit Settings on Quora and you can connect Twitter, Facebook, LinkedIn, Tumblr, and even a WordPress blog. These will then be displayed on your Quora profile page. Below is a screenshot of what happens when you visit the Settings page and connect and turn on your social accounts:
The point above discussed linking to your other social networks on Quora as a way to increase visibility and followers, but you can also make sure you work the other way around. In other words, you can go to your other social media accounts and share the questions you answered on Quora on your other social accounts. This will help give your Quora profile visibility amongst your social audiences as well as help provide answers to your Facebook, Twitter, etc. community. You can do this by simply clicking the share button at the botton of each Answer as shown below (keep in mind, buttons will only show up if you’ve connected your other social accounts to Quora, as mentioned above):
So this isn’t quite optimizing your profile, but it is a great way to use your profile to learn more about your readers and what’s popular. Every answer you provide will come with statistics of how many times that answer has been viewed, and if you click on “# views” then you can see how people are getting to those answers—your profile, through searching a topic, just browsing, etc. By using this information and visiting your personal views page at Quora.com/stats (shown below), you can see where you need to put your optimization efforts and spend more time to get the most benefits.
Extra: It should go without saying, but part of optimizing for Quora is filling out every piece of information possible. This includes your areas of expertise, interests, schools you’ve attended, where you’re located, your past jobs, and more, as well as creating a full description and uploading a quality photo.
As discussed above, the tips above are all about optimizing your profile; however there are many other ways that you can use Quora to your advantage as a small business. For example, you can ask your own questions and connect with influencers, use the tool for competitive research; follow questions to learn more about your industry, and more. Visit this article from Social Media Examiner for an in-depth look at some of these methods.
Visit Quora.com to get started.
Do you have any more optimization tips for a Quora profile? Let us know how you use Quora and how you make the most of your profile in the comment section below.
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