December 22, 2015
So we all love SEO in the end, but it can be a rocky road to getting the results you want. This holiday season looking back on everything SEO, it’s amazing how easy it is to compare the industry to The Grinch. And so in the spirit of the holidays, check out five ways that SEO is just like the Grinch below.
In order to steal all the toys from the Whos down in Whoville and pose as Santa the Grinch had to be sneaky, and we all know that in the SEO world sneaky changes and updates happen all the time. Remember when (not provided) data was removed? Or when the Phantom updates were released? And there’s a lot more where that came from.
When it comes to SEO in regards to Google, the rules are above us all and are not reachable. We’d like to think that we have some sort of idea what’s going on up there and we have some sort of control, but when it really comes down to it SEOs are at the mercy of those sitting up on a hill in what may as well be a cave.
The Grinch of course spends the better part of Christmas night taking away toys and stockings and decorations from all the children in Whoville without giving any warning (which was really the point). Google does this often. Sometimes we hear about an impending algorithm update happening in the next two days, but sometimes their changes and new features and announcements come out of nowhere. It can cause a company to have to change their strategy or stop what they’re doing to learn more about the update which can take away time, and usually this wasted time is therefore completely unpredictable.
Just as the Grinch was irritated with the cheerful spirits of those down in Whoville, Google, users, and businesses alike get bothered by spam, poor quality content, and above all else link building for the sake of link building (as opposed to writing for readers). Google is constantly looking for ways to make sure that those trying to improve their SEO are not scamming the system and trying to push out keyword-rich anchor text and unnatural content all for the sake of rankings. Again, we’ve seen this with their introduction of the disavow tool, penalties for using keyword-rich anchor text, penalties for buying directory links, etc.
The Grinch saw a change of heart when he saw the Whos down in Whoville celebrate Christmas even with no gifts, which of course is where he discovered the real spirit and meaning of the holiday. Even though it may seem like Google and the other search giants are out to get us, they listen to their users. It may take them a while to come around, but they have the best intentions in the end. They work hard to make sure that the web is fair and you have to really put out great content in order to see a great ranking, and although this may mean more work for SEOs in the end, it’s worth it. This may not necessarily be a “change of heart” from Google’s standpoint, but SEOs attitudes toward Google often come around time and time again.
It was the Grinch that saved the day for the Whos by brining them back all of their presents. In the SEO world, it’s all of your efforts that can help save the day when you feel like your business is having a bad quarter or year. If you really put in the time then SEO will deliver, you just have to be patient. Before you know it you will climb up those organic rankings, have a website full of relevant content, and have built a community for your brand.
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