Google’s Penguin Update was Supposed to Clean the Web, Right?

By: Adam Heitzman

Apr 30 -Less than one week ago Google announced the release of a new search algorithm known as the “Penguin Update.” As most Google algorithm changes go, this had many business owners feeling nervous and holding their breath in fear. However, this al...

  • By: Adam Heitzman

    Silver Surfing: 25 Years In Reflection Of Web Visibility, Part I

    Apr 26 -We’re inexorably experiencing the silver anniversary of link building as a method to draw traffic to business and personal websites.  In reflection of how far we’ve come, let’s look towards where (roughly) we began and what direction our m...

  • By: Amanda DiSilvestro

    Instagram and SEO: Is This Phenomenon Worth It for Your Company?

    Apr 25 -Now that the $1 billion acquisition has calmed down a bit, companies are starting to worry less about whether Facebook made the right choice in purchasing Instagram and more about how to leverage this popular tool. Little information has been off...

  • By: Scott Langdon

    What about Bing? Optimizing for the #2 Search Engine

    Apr 24 -It is no secret that Google is the King of search engines, but many are surprised to hear that companies can do quite well without worrying about Google at all. For many small businesses, Google is overwhelming and YouTube, the number two most us...

  • By: Amanda DiSilvestro

    How to Ask for Backlinks and Get Them

    Apr 17 -Most website owners take a great deal of time trying to understand SEO. They read all the articles about the Panda updates, look to see what Google looks for in a website, and then determine how to make sure their website is optimized to fit thes...

  • By: Adam Heitzman

    Top 5 Websites to Find Web Design Inspiration

    Apr 13 -The look and feel of your website is your first chance at a lasting impression. Many users will decide whether or not they are going to stay on a website within the first 5 seconds. If it is difficult to navigate, they leave; if the font is hard ...

  • By: Scott Langdon

    How Do I Know If My Website is Over Optimized?

    Apr 11 -As if Google didn’t have you driving in enough different SEO directions, the search engine recently announced that it will be penalizing websites for being over optimized. Although these penalties have been around for quite some time, Google is...

  • By: Amanda DiSilvestro

    How Your Company Can Benefit from Targeted Educational Content

    Apr 6 -While keyword research and backlinks are extremely important to a company’s SEO efforts, content cannot be forgotten. Content is ultimately going to make your company sink or swim, so it’s important that you do not use keywords and optimizati...

  • By: Adam Heitzman

    How to become a Google Verified Author

    Apr 4 -Sometimes getting to the top of search engines still isn’t enough to get people to read your articles. Many Google users type something into a search query and then pick the result that seems to have the best title. It’s tough to really set y...

  • By: Adam Heitzman

    Designing Landing Pages that Actually Convert

    Apr 3 -In many situations we have to sacrifice beauty for functionality—I wear flats to work instead of heels, they are currently putting a huge stoplight in front of my neighborhood entrance, and my four-door-somewhat beat-up Toyota gets 35 miles to ...