Google Boost Review: Is it Worth It?

By: Adam Heitzman

May 27 - Google officially introduced Google Boost, its “simplified” AdWords program in March after beta testing it in several cities last fall. Boost is Google’s way to give small businesses an easier way to reach customers in their own backyard. It he...

  • By: Adam Heitzman

    Have big news? It’s likely on Facebook

    May 24 - A recent study was released about the influence of social media. The study from the Pew Research Center's Project for Excellence in Journalism looked at how news was shared online. While it was no surprise that Google was the top referrer to news sit...

  • By: Adam Heitzman

    The Possible Effects of Twitter’s Purchase of TweetDeck

    May 24 - The big technology news early Tuesday morning was the rumored acquisition of TweetDeck by Twitter for $40 million. For those of you who are not familiar with TweetDeck, it is a third party application that allows users to connect to all of their soci...

  • By: Adam Heitzman

    How to Get Emails through Spam Filters

    May 23 - Email marketing is an effective way to reach customers. You can measure its effectiveness by how many people open your email and how many act on your special offer.However, there is always the danger that your emails will not be read because they...

  • By: Adam Heitzman

    5 Affiliate Marketing Secrets Revealed

    May 21 - Per Wikipedia: “Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.”By now you have probably seen many cases of we...

  • By: Adam Heitzman

    Google Showing Display URL Domain in Headline for Some Ads

    May 19 - It was announced on Tuesday that an AdWords ad will start to automatically show the display URL domain in the headline for select top placement ads. Their reasoning is that based off their testing, the display URL can be an important factor in determ...

  • By: Adam Heitzman

    The Value of LinkedIn $4 Billion?

    May 18 - A social media site has been making big news this week and it’s not Facebook or Twitter. LinkedIn, largely known as a social media site for business, will go public on Thursday. What has caught the attention of the mainstream media is the company...

  • By: Adam Heitzman

    How Brand Tagging Can Benefit Your Business

    May 17 - Most people are aware of product placement in television shows in movies. Facebook has been experimenting with similar concept on its site. You can now tag a product, service or location in your photos—just like you would tag a friend in a photo. A...

  • By: Adam Heitzman

    Facebook Caught In Google Bashing

    May 16 - The ongoing war on becoming the world’s top search destination is starting to heat up. As previously mentioned, Facebook and Google have taken several jabs at each other over the last few years.Last week, the USA Today broke a story on an ad ca...

  • By: Adam Heitzman

    Creating the Perfect Online Marriage

    May 11 - You have a great website that consistently ranks high in search engine rankings and brings your company business. You have also seen the value of social media marketing. You have quite a few followers on Twitter and many Facebook friends who like you...