After months of going back and forth the long awaited Yahoo and Microsoft merger is actually going to take place. They just announced they have clearance to implement their search deal in which Microsoft will begin powering Yahoo Search and search ads. They had to wait until they received “unrestricted” clearance from both the U.S. Department of Justice and the European Commission to proceed. This just happened.
Yahoo mentioned that the implementation for transitioning will begin in the next few “days.” Here is the announcement:
“Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.”
For the full release you can check out: http://news.yahoo.com/s/ap/20100218/ap_on_hi_te/us_tec_yahoo_microsoft
