Everyone knows that a CEO just can’t do it all. He or she usually tries to have a hand in every aspect of a business including ordering products, talking with customers, optimizing a website, and working with employees. However, there is one aspect of business where CEOs aren’t usually present—social media. The reason for this is likely because CEOs are either older and not as in touch with social networks, or he/she assumes that no one can tell who is tweeting and sharing, so why does it matter? Believe it or not, those using social media are more perceptive than many might think, and getting a CEO involved could make a difference.
Why You Can’t Beat the Power of a CEO When Tweeting
While it’s true users will probably never know if the CEO is actually sitting at the computer writing a tweet, if you tell them you’re the CEO or you have a strong presence on social media they will believe you. As the CEO you would not want someone speaking for you by saying they are you, so that leaves you no choice but to get involved (and it leaves users no choice but to believe that it’s really you sending them that message). A few reasons that a CEO tweeting matters include:
- Engagement. Users want to see that a CEO is engaged. This oftentimes means that CEO enjoys being around customers and clients, so if you ever have a problem the CEO suddenly seems more approachable.
- Education. Every customer/client wants a CEO to know what he/she is talking about. Social media is a great way for him/her to show off some expertise.
- Inside Information. A CEO can share with the Twitter community some of the things that really make that company great. CEOs are the ones who know how each department is operating, so if there is an opportunity for praise Twitter is a great place to share.
- Partnerships. Sometimes partnerships can foster from Twitter, and this is more likely if a CEO is involved. Social media experts don’t always know what makes a good partnership and what doesn’t, so a tweeting CEO might be able to spot something (or get spotted).
One of the biggest excuses that CEOs have for avoiding social media is that there just isn’t time. It’s put low on the priority list, and in many cases this is for good reason. CEOs are dealing with the biggest problems found in companies. However, with just a little bit of practice, tweeting doesn’t have to be difficult or time consuming for anyone—including the very-busy CEO.
How to Make It Happen In Your Company
If you’re a CEO, set time aside to learn some of the basics of tweeting and sharing information. Talk with you social media or SEO team about how you can get involved. Have access and set up scheduling tools on your browser so that you can share something with the click of one button. Even if you do not fully understand social media, the information you find is still valuable on those platforms. It will only take a short while to learn how to tweet—it’s not necessary that you learn how to analyze social media to its fullest.