Web Videos A Proven Marketing Tool

I recently came across a great article from the Memphis Business Journal on how company’s are starting to reallocate their marketing budgets to the online world. In particular “web videos”. Corporations and businesses are now realizing that they can use web video to attract customers and make new sales.

I find myself talking to people from various industries almost daily about how they can use internet video to enhance their image and increase their sales. Often, the people calling me have no idea what kind of video they’re looking for, they just know that they want video on their web site.

Different types of videos work best for different types of companies. Below are some of the most popular web videos for businesses. Consider using one or more of these types of videos to improve your web site and attract clients.

Customer Testimonials
Clients testifying to the value of your product or service can add a personal touch to your web site. Seeing a face and hearing a voice will help visitors connect to the stories being told in a way that wouldn’t happen with still pictures or the written word.

A Message from the Executive
Again, visitors to the web site will connect more with a video than with a printed message. You could have your President or another executive record a short welcoming video that puts a personal face on your business.

Instructions
If you sell a complex product, you should consider providing step by step videos on your web site to guide consumers through installation, assembly or use. How to videos could be an easy way to increase customer service and satisfaction without having to bring on any new employees.

Virtual Tour
Use a video to show off your business location. This is a great option for hotels, gyms and spas as well as shops and restaurants.

Web-Based Commercial
The internet allows you to create a more traditional advertisement, targeted directly at visitors to your web site. Create a 1-3 minute video that includes messages from clients and employees as well as shots of your business location and activities.