Recently, we wrote a post about why your business should twitter. Until now Twitter themselves has been relatively quiet and has let business owners and marketers find their own way when positioning Twitter as a business platform.
All of that has changed!
Twitter just launched its first major outreach to business users:
Twitter 101 for Business: A Special Guide.
Twitter 101 is a Getting Started guide with step-by-step instructions to create an account; Best Practices; case studies of 10 companies, ranging from local coffee and pizza shops to huge brands like Dell and Pepsi; and even an invite for business owners to share their own tips and case studies. It introduces important terms like retweets and hashtags, and very interestingly it makes several pushes for businesses to use Twitter search and saved searches to follow conversations about companies, products, and so forth. The guide not only explains how businesses can use Twitter, but also makes the case for why they should.
Here is their reason why you should:
“You don’t have to run a bike shop or a relatively small company to get good stuff out of Twitter. Businesses of all kinds, including major brands, increasingly find that listening and engaging on the service lead to happier customers, passionate advocates, key product improvements and, in many cases, more sales.”
So take some time and take the next step towards making connections with current and potential customers.
