Many businesses rely on incoming phone calls to drive their sales. This is especially the case for needs-based businesses, such as plumbers or electricians that require an initial conversation with a potential customer to determine whether a solution can be provided and an appointment should be made. This is usually better over the phone as opposed to an in-store visit and is more efficient than a form request through the Internet because it allows for a dialogue to take place instantly. In addition, when a customer is faced with an immediate need, the phone is the first thing he will use to connect with a product or service provider to get help.
Enter pay-for-call.
For those new to Pay-For-Call (PFC), it is a performance-based advertising medium that delivers qualified customer inquiries to advertisers via the telephone. PFC uses alot of online marketing channels, such as search engines, Internet yellow pages, directories, vertical web sites or increasingly, mobile sources, to reach an advertiser’s target audience with call-focused advertisements. Phrases like “call for more information” or “call now” are used to encourage the consumer to take action and call the advertising business. Here are just a few examples of of businesses that are most likely to benefit from PFC:
Insurance
Real Estate Agents
Loan Brokerage
Automotive Repair
Rental Cars
Landscaping
Roofing
Plumbing
Pest Control
Flooring
Chimney Cleaning
Home Maid Services
Heating or AC
Contractors
Electricians
Accountants
The great thing about PFC is from simply a call-focused advertisement there is the ability to track the specific marketing channel that resulted in the phone call. Every PFC advertiser can have a unique phone number for each channel that is directly traced back to the advertisement. This allows for accurate reporting of the number of phone calls delivered to the advertiser and allows the advertiser to track the new leads entering his business. All phone numbers used in the campaign are directed to the advertiser’s business line or local office, which creates a seamless experience for the caller and advertiser.
So next time you think about ways to increase your customer base think of PFC. It’s a win/win situation and you only pay for leads you get. What business doesn’t like that! If interested in getting started with a PFC account contact us because we specialize in getting customers to local businesses via the internet.
- May 20, 2009
- | Category: Online Marketing
- | Comments: 0
