• By: K. Sloan

    Facebook Pages—Which One Should You Use?

    May 10 - As the world’s most popular social media network, Facebook is a must for businesses to include in their social media plan. But many companies get confused when the go to the advertising/pages section and see that they have choices. Here’s a quick...

  • By: K. Sloan

    A Panda Can Have a Big Impact on You

    May 10 - It’s been almost two months since Google introduced Panda, its search engine algorithm update, and it’s still being discussed among web designers, SEO professionals and just about anyone with a website hoping for high search engine rankings. Why ...

  • By: Adam Heitzman

    Google Testing New Layout

    May 9 - Google has started testing a new layout for their search results page. As shown below from the screenshot, the new layout displays a new color scheme and more white space. It was confirmed from a Google representative that they have indeed starting ...

  • By: K. Sloan

    Effective Marketing with Email

    May 9 - Email marketing is not spamming your customers and leads with unwanted notes in their inbox. When strategically planned and done right, email marketing is an effective way to alert others about special events, sales and news from your company. Let’...

  • By: Adam Heitzman

    How to Build a Brand Based On Your Competition

    May 6 - When it comes to branding your business, simply basing it on your company is not enough. You have to consider the competition. Not only does your brand have to be about the things you are best at, you have to make the focus of your brand the one thin...

  • By: Andy Garner

    How the NFL Lockout is Playing Itself Out Through Twitter

    May 5 - During previous lockouts, fans were glued to the televisions and newspapers to see what was happening, who said what, and what the next step is. Today, reports first make their way onto Twitter before they hit the news, court decisions are posted and...

  • By: Adam Heitzman

    The Importance of the Landing Page

    May 5 - Landing pages are one of, if not the, most important page of your website. These pages are usually created as a place where visitors respond from some type of advertisement, like a banner ad or pay-per-click advertisement. This is where you get to sh...

  • By: Adam Heitzman

    Links: Inbound and Outbound – Their Place in SEO

    May 4 - In search engine optimization (SEO) the main aim is to drive traffic to your site. While there are many ways of achieving that, one often used method is by implementing links. What are they? Links are shortcuts that are put on web pages. When you c...

  • By: K. Sloan

    Social Media is More than Just Posting on Facebook

    May 4 - If you are a business owner who is developing a social media strategy or if you just want to improve what you are doing now, congratulations! You obviously know that using social media for your business is more than just joining Facebook or Twitter a...

  • By: Adam Heitzman

    Will we soon be “Binging” more than “Googling”?

    May 3 - Google’s search engine has become so successful that “googling” has become a generic term for searching the Internet, much like “Coke” has become a generic term for a soft drink in some parts of the country. Since Bing debuted almost two ye...