• By: Amanda DiSilvestro

    5 Forgotten Tips to Improve Conversion Rates


    Aug 19 - We all know some of the biggest ways to improve conversion rates: Test different layouts and styles, make sure you have relevant categories and filters for readers to choose themselves, test captions with your images, have a strong call-to-action on ...

  • By: Amanda DiSilvestro

    Infographic: Back-to-School Season is an E-Commerce Boom Period


    Aug 18 - It's August, which means school is just about back in session. While this might not be the best news for students, many e-commerce companies can expect a surge in traffic and sales. Below is an infographic from e-commerce navigation solutions company...

  • By: Amanda DiSilvestro

    How to Use Google Correlate for Better Keyword Research


    Aug 14 - So you’re not doing keyword research for SEO purposes because you should be writing for readers, but keyword research is helpful when it comes to finding topics that readers want to see. It’s a great way to help you determine what content you sho...

  • By: Amanda DiSilvestro

    What You Need to Know about Google’s Boost in Rankings for Secure HTTPS Sites


    Aug 13 - Secure websites are an absolute necessity for many companies, but there has been a lot of debate over how Google treats these websites. In the past the rumors suggested that Google would not have these sites at the top of their SERPs, but that mental...

  • By: Amanda DiSilvestro

    Google Launches News Publisher Center to Help News Discovery


    Aug 12 - Just last week Google announced a new publishing platform called the News Publishing Center to help those who run news sites better communicate with Google and get their content (and any changes they make) involved in Google News. In the past you had...

  • By: Amanda DiSilvestro

    A Refresher: Different Ways to Keep Up with Google Algorithm Changes


    Aug 11 - Each year Google changes its algorithm 500-600 times. While only a few algorithms changes each year are significant enough to get widespread attention (or even get an official name), it’s important to have outlets to see all of the updates as they ...

  • By: Amanda DiSilvestro

    Why You Should Add Credibility Markers to Your Website ASAP


    Aug 7 - Adding credibility markers to your website is one of those things that’s so simple you have to get involved. Giving your website that extra edge, no matter how small, over the competition is crucial as websites and SEO becomes more and more complex...

  • By: Amanda DiSilvestro

    How to Submit Your Blog Sitemap to Google Webmaster Tools


    Aug 6 - Submitting your blog sitemap to Google Webmasters Tools is a crucial part of any SEO strategy, but unfortunately many new Webmasters are still ignoring how it works and why it matters. As many learn quickly, Google Webmasters Tools is essentially a t...

  • By: Amanda DiSilvestro

    Are Pingback Services a Good Idea for Your Website?


    Aug 5 - For many beginner Webmasters, Pingbacks always just seems to be there. They don’t appear to be hurting anyone, but at the same time it doesn’t seem like they’re doing much to help your website. Nevertheless, pingbacks do serve a purpose and it...

  • By: Amanda DiSilvestro

    7 Tips to Creating a Successful Webinar


    Aug 4 - Although webinars have been around quite some time, there are still many businesses out there that have yet to take the leap. In fact, even those businesses that have hosted a webinar are missing some of the more advanced approaches that will really ...