• By: Amanda DiSilvestro

    What Your Company Needs to Know about Its Quality Score in 2015

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    Apr 6 - There are lots of numbers thrown your way when it comes to Internet marketing, so it’s tough to always keep track of what they mean and which ones are really important. Unfortunately, not understanding all of these different numbers can cause your ...

  • By: Amanda DiSilvestro

    A Reminder about Content Syndication: What You Need to Know to be Successful

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    Apr 2 - In a world where duplicate content can’t be justified and guest posting has a negative stigma, the lines surrounding content syndication have gone blurry. But truly, in all seriousness, you have to get very creative when it comes to content, and co...

  • By: Amanda DiSilvestro

    Don’t Forget: Indexed Apps are also a Part of the April 21 Mobile Algorithm Update

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    Apr 1 - News of the Google mobile algorithm update happening on April 21st has been the topic of discussion for small businesses since the announcement at the end of February. The update is said to affect more websites that any Panda or Penguin update of the...

  • By: Amanda DiSilvestro

    Optimizing Your Website for Ultimate Google News Rankings

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    Mar 31 - Whatever your industry, there is always an opportunity to be in the Google News section of Google SERPs. This might not be quite as likely if your competition is CNN or Forbes, but for many small businesses being featured in the news section is a gre...

  • By: Amanda DiSilvestro

    New “Let’s Put Our Cities on the Map” Google Initiative Is Here to Help with Local Search

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    Mar 30 - You can never have too many reminders about the importance of local SEO and getting involved with Google Maps so that your business can be found online (and then hopefully offline as well). It’s been a topic of discussion for quite a while, but it...

  • By: Amanda DiSilvestro

    For Beginners: How to Use Ad Customizers with AdWords for Better Results

    adwords

    Mar 26 - Google AdWords is always coming up with new features and updates, and ad customizers are one of the latest. In short, ad customizers can help you change the text in your text ads based on the search query someone used. In other words, you can put out...

  • By: Amanda DiSilvestro

    Straight From Google: The 7 Most Common Mistakes Made When Optimizing for Mobile

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    Mar 25 - Unless you’ve been staying away from the Internet these last few weeks, you know that on April 21 Google is going to be rolling out a mobile optimization algorithm (and if you need more information, we’ve covered the announcement here). According...

  • By: Amanda DiSilvestro

    Facebook Introduces New Ads Relevance Score: What It Means to You

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    Mar 24 - You may have noticed that Facebook has added a new Relevance Score for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. According to the official announcement from Facebook back on February 11 of...

  • By: Amanda DiSilvestro

    Marketing Conferences and Events to Prepare for in 2015

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    Mar 23 - It’s important to continue your education and network at different events in your industry to keep your business growing, and the marketing industry is full of opportunities. Many of the major conferences and training workshops are publicized each ...

  • By: Amanda DiSilvestro

    How to Build a Loyal User Base with New Mobile App Analytics Reports

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    Mar 19 - With all the talk of mobile lately and the importance of a mobile presence, many small businesses have started developing apps and getting involved in the app market. Having an app for your company is a great way to help your customers/clients use yo...