• By: Amanda DiSilvestro

    New Platform ClearVoice Now Showcases Authorship Authority


    Jul 3 - With all of the different options available on the web for authors—authorship, social media and social shares, author pages and different publication options, etc.—it would be difficult to find an online author who doesn’t want his/her authorit...

  • By: Amanda DiSilvestro

    404 Errors and SEO Best Practices


    Jul 2 - It’s no secret that a 404 error is not a good thing for a company to be serving to visitors, but it’s also an inevitable part of managing a website. If you’re going through a redesign or starting to delete some of your pages to stay organized, ...

  • By: Amanda DiSilvestro

    Quality Score, AdWords, and Google Analytics Changes We Saw Last Week


    Jul 1 - Last week we saw a lot of small announcements from Google that can help your company when it comes to AdWords, Analytics, and even information about Quality Score. In case you missed it, below explains the changes and what they mean and why they matt...

  • By: Amanda DiSilvestro

    Back to the Basics: What You Need to Know about Online Reviews


    Jun 30 - Online reviews are one of those things that marketers know is important, but it always seems to get put on the backburner. The truth is that while reviews might have been something that fell through the cracks, they are quickly becoming necessary for...

  • By: Amanda DiSilvestro

    Breaking: Authorship Images Removed from Google Results


    Jun 26 - Just today Google’s John Mueller announced that Google will soon be removing the images and circle counts from authorship snippets. As you might imagine, this is shocking news because the images are known to make a result look more appealing than t...

  • By: Amanda DiSilvestro

    The Pros and Cons of Paid Subscriptions for YouTube


    Jun 26 - YouTube has a lot of little features that companies haven’t tapped into just yet, but as the search engine grows larger and larger it is going to be these smaller features that help a company channel stand out from the rest. YouTube paid subscripti...

  • By: Amanda DiSilvestro

    How to Use Social Logins for Increased Engagement


    Jun 25 - You’ve likely seen it before—you visit a website and are given the option to login for extra features, and a few of your login options are to simply login with one of your social accounts. This is an excellent feature for Webmasters to install be...

  • By: Amanda DiSilvestro

    The PageSpeed Insights Tool New Mobile Function Might be Mobile Marketers’ the Best Kept Secret


    Jun 24 - By now everyone knows that a mobile strategy is key to the success of any business, and consumers aren’t going to let that little fact change anytime soon. Unfortunately, getting started with a mobile website and a mobile strategy can be overwhelmi...

  • By: Amanda DiSilvestro

    Google Announces Best Practices for Shopping Campaigns


    Jun 23 - For those who haven’t heard, beginning in August of this year your PLA campaigns, or Product Listing Ads campaigns, will be replaced with Shopping Campaigns. We wrote an article detailing the switch here, which explains that there are a few new fea...

  • By: Amanda DiSilvestro

    How to Use Google Analytics Intelligence Events to Better Understand Your Traffic


    Jun 20 - There are quite a few options you have within Google Analytics to help make interpreting data easier. You may have noticed something in your Analytics called “Intelligence Events,” and although this may look like a simple option to see data about...