• By: Amanda DiSilvestro

    It’s Official: Matt Cutts Confirms Manual Penalties Can Expire


    May 30 - Finding a manual penalty notice on your Webmaster Tools account always leaves you with a knot in your stomach because you just know you have a lot of work to do. Whether unnatural links were built without your consent, negative SEO was coming your wa...

  • By: Amanda DiSilvestro

    What NOT to Do When Curating Content


    May 28 - Curating content means pulling ideas and links from related articles across the web and creating one summary-type article, and it’s becoming a popular practice amongst businesses. Search Engine Land’s SearchCap is an excellent example of an “ar...

  • By: Amanda DiSilvestro

    Google Launches Two Updates at Once: Panda 4.0 and Payday Loans Update


    May 27 - It has been some time since we’ve seen a Panda algorithm update from Google, but yesterday Google announced that Panda 4.0 hit search results. As a quick reminder, all Panda algorithm updates work to help quality content move to the top of SERPs wh...

  • By: Amanda DiSilvestro

    How to Use Google Analytics Content Experiments for Easy Testing


    May 22 - Every marketer knows the importance of testing and making sure you have the best possible pages out there to get visitors to do what you want them to do—make a purchase, sign up for a newsletter, engage with an article, etc. However, what many mark...

  • By: Amanda DiSilvestro

    Still Don’t Have a Bing Ads Account? Why You Should Get Started Right Away


    May 21 - Whether you have a solid Google strategy in place or you’re looking to focus on Bing right away, a Bing ads account is a must. Bing is still the third largest search engine (YouTube coming in and number two) and can offer huge potential for compani...

  • By: Amanda DiSilvestro

    Old Matt Cutts Videos That Still Hold True Today


    May 20 - Everyone always talks about how SEO is constantly changing and evolving, and while this is entirely true, it’s important to remember that not everything changes. When it comes to good SEO, there are a few basics that haven’t gone anywhere, and th...

  • By: Amanda DiSilvestro

    Top 5 Google PLA Mistakes Marketers Have Been Making This Year


    May 19 - Ecommerce companies have been fed advice about product listing ads, or PLAs, since the start of the Internet. The truth, however, is that how you should create a PLA and what it takes to be successful changes all the time. In 2014, we’re seeing tha...

  • By: Amanda DiSilvestro

    New Twitter Features and How to Use Them to Your Advantage


    May 15 - By now you may have noticed that Twitter went through yet another redesign. The new updates are actually centered around helping the platform become more of a media platform and as a way to help advertisers make the most of their Twitter presence. Ge...

  • By: Amanda DiSilvestro

    Everything You Need to Know about Ad Scams and TrustInAds.org


    May 14 - It’s important for every company owner to be able to spot an ad scam and A. avoid falling for it, or B. allowing it on their site. Unfortunately, it can sometimes be tough to pick out ad scams and stay safe. Ad scams change all the time, so staying...

  • By: Amanda DiSilvestro

    Google Advice on Homepages for Multiple Language Websites


    May 13 - If you have a website that tries to cater to multiple languages and countries, how you should create your homepage has always been a bit of a mystery. There are lots of different theories out there for your situation, but the head scratching is final...