• By: Amanda DiSilvestro

    Review 50,000 Keywords in Bing Ads: What This Means to You


    May 7 - Lately it’s been Google making all the changes, but the world’s third largest search engine Bing has recently added the option for marketers and advertisers to view up to 50,000 keywords in Bing Ads. In the past, advertisers would have to narrow ...

  • By: Amanda DiSilvestro

    Improving Your Content Marketing with Crowdsourcing


    May 6 - Content is arguably the most complicated and intricate of business endeavors. You have to determine what you want written, how you want it written, when you want it written, and have a reason why and a way to determine the success of that content. In...

  • By: Amanda DiSilvestro

    Title Tags, Myths, and Website Size: Matt Cutts Videos We Saw Last Week


    May 5 - Last week Head of Google Webspam Matt Cutts gave us a few different, little videos offering quick pieces of SEO advice. Below are the three videos we saw last week and what his message means to you: How and Why Google Changes Your Page Title You ma...

  • By: Amanda DiSilvestro

    Data You Should be Using to Advance Your Content Marketing Strategy


    May 1 - When it comes to content marketing, the data most marketers’ use typically center around how well the piece of content is doing in terms of ranking and social popularity. However, there is quite a bit of data out there that can be used to help you ...

  • By: Amanda DiSilvestro

    Part II: How to Get Started with Universal Analytics


    Apr 30 - Yesterday in the first part of this series I explained how Universal Analytics works and why it matters, so I recommend checking out the article here. In a nutshell, Universal Analytics is the new operating standard for Google Analytics. It focuses o...

  • By: Amanda DiSilvestro

    Part I: How Universal Analytics Work and How They Can Help You Succeed


    Apr 29 - As you might imagine, universal analytics is all about understanding data from all different platforms. Whether it be a different type of screen or device or you’re simply trying to understand offline and online data (and particularly how the two i...

  • By: Amanda DiSilvestro

    The Real Truth Behind Google Encrypting Paid Search Data


    Apr 28 - Recently the online marketing and SEO industry has been up in arms about a Google update that encrypts all paid search data. Some people think it’s not a big deal, others are panicking, and of course the majority are unsure how to feel. This is pre...

  • By: Amanda DiSilvestro

    Top 6 Tools to Help Your Marketing Department Collaboration Efforts

    Marketing Strategy

    Apr 25 - There are so many tools for everything in marketing; sometimes to the point that it’s overwhelming; however using these tools is a necessary evil. It’s all about finding the tools that are right for each aspect of your marketing efforts. What man...

  • By: Amanda DiSilvestro

    9 New Features Added to the Google Keyword Planner Tool


    Apr 24 - The Google Keyword Planner Tool is no doubt one of the most popular and important tools out there, and just today they released nine new features to help improve the tool. Search Engine Land first quoted Kim Clinkunbroomer’s blog post, which shows ...

  • By: Amanda DiSilvestro

    Weekly News: Google Trends, New AdWords Features, and New Schema.org Actions


    Apr 24 - There were a lot of little announcements and small new features Google made this past week, all of which appear to be for the better. The announcements we saw included informationa bout Google Trends and the fact that users can now follow trending to...