• By: Amanda DiSilvestro

    Using LinkedIn to Maximize Business Online Marketing


    Oct 29 - While many still use LinkedIn for personal professional reasons, it’s becoming clear through several clients and people asking me for advice that companies themselves are still missing out. LinkedIn was certainly the trendy thing to do a year or so...

  • By: Amanda DiSilvestro

    How to Humanize Your Blog


    Oct 28 - It’s no secret that people are going to like things that seem more human and less robotic. Obviously. However, making a blog seem more “human” can be a difficult task (especially if you’re an ecommerce company). It sounds funny that making so...

  • By: Amanda DiSilvestro

    What You Need to Know about Joomla SEO


    Oct 27 - Although WordPress might get all of the attention, many websites use Joomla as their CMS system and find it to work better than it’s counterpart. Although Joomla may not be as popular, it can offer several things that many find appealing: Jooml...

  • By: Amanda DiSilvestro

    Google Tools You Never Knew Existed


    Oct 24 - Sometimes the best way to improve your SEO and your online marketing strategy has already been made easy for you through a Google tool. Unfortunately, not every Google tool is highly publicized, and after a while many of these can slip through the cr...

  • By: Amanda DiSilvestro

    Google Tag Manager New Features and How to Use Them to Your Advantage


    Oct 23 - Last week Google Analytics launched a few new updates to its Tag Manager feature that are said to help both IT and marketing departments. You can find the official announcement here. There were three major updates: New APIs for better customizati...

  • By: Amanda DiSilvestro

    Penguin is Back: Google Launches Penguin 3.0 Update after More than One Year


    Oct 21 - It’s been nearly one year since Google has launched a Penguin update, so many saw this highly anticipated change coming. Officially announced Friday by Google on Search Engine Land, Penguin 3.0 is in full swing and has gotten us all talking. Pengui...

  • By: Amanda DiSilvestro

    SEO Podcasts for the Audio Lovers


    Oct 20 - Experts are always talking about the importance of creating a podcast on your subject as a way to draw in different audiences and get involved with different types of content. If you’re interested in SEO, you might not be surprised to find out that...

  • By: Amanda DiSilvestro

    AdWords Callout Extension and What You Need to Know


    Oct 15 - Last month we saw Google launch a new AdWords extension called the “callout” extension as a way to give people more information when making purchasing decisions online. According to the official Google announcement, callout extensions are “addi...

  • By: Amanda DiSilvestro

    Google Launches Bringing Your Local Business to the Web


    Oct 14 - Anytime Google makes any announcement it’s something to take seriously, but this time it seems as though they’ve gone above and beyond. Instead of just one video on an SEO question, Google has released a series of six videos all about one major t...

  • By: Amanda DiSilvestro

    Content Marketing Advice that Deserves a Second Look

    CONTENT highlighted in green

    Oct 13 - There are many, many best practices listed out there for content marketing, but the truth is that content marketing is not a one-size fits-all approach. Sometimes what works for one company may not work for another, and in many cases this has to do w...