• By: Amanda DiSilvestro

    How to Use Bing Ads New Campaign Planner


    Sep 25 - Bing just made the announcement last week that they’ve added a new campaign planner to Bing Ads, and already they’ve gotten positive feedback. So what’s the big deal? While there are plenty of tools out there to help you plan your campaigns,...

  • By: Amanda DiSilvestro

    In 2014 and 2015: How Social Impacts SEO


    Sep 24 - It seems clear that many companies have a social media strategy because so many people are using social media and they want those connections (and rightfully so). For many, a social strategy happens as a way to create a sense of community and give th...

  • By: Amanda DiSilvestro

    Establishing Authorship After Google Authorship Removal


    Sep 23 - Just a little over one month ago on August 28, Google officially announced that authorship was no longer going to be an option on the search engine. Many of you, like myself, might have thought that this was just temporary and eventually it would com...

  • By: Amanda DiSilvestro

    How to Determine What Your PPC Budget Should Be


    Sep 18 - Everyone knows that you want your PPC budget to be just enough to make you a profit, but you have to have an initial budget to test how much you can get for each dollar you put into paid search advertising, or pay per click advertising (PPC). Having ...

  • By: Amanda DiSilvestro

    Other Places You Should be Accumulating Online Reviews


    Sep 17 - Online reviews are becoming crucial to the success of businesses, so working hard to foster reviews from Google+, Bing and Yahoo, Amazon, and of course Yelp has become a priority for many marketing departments. You can learn more about how to gain mo...

  • By: Amanda DiSilvestro

    5 Types of Internal Links that Improve SEO


    Sep 15 - Internal linking has always been considered a great (and necessary) SEO process, but for many companies it doesn’t get any extra attention. Linking to another page within your website helps to improve navigation and keep people on your site for lon...

  • By: Amanda DiSilvestro

    How to Create a Quiz to Help Spice Up Your Content Marketing

    Marketing Strategy

    Sep 10 - Last week and in to this week we focused on different types of shareable content, and creating a quiz was one of them. However, not many people out there are giving tips about writing and uploading successful quizzes. When I went to create my first q...

  • By: Amanda DiSilvestro

    Metrics to Watch for YouTube Marketing Success


    Sep 9 - YouTube marketing has become a task on the top of many priority lists for companies this past year. Videos are easier to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educationa...

  • By: Amanda DiSilvestro

    Part II: Top Types of Shareable Content


    Sep 8 - Last week I wrote Part I of this article where I discussed the importance of shareable content. Gone are the days of being able to create a keyword-rich piece of text, and now even helping your content to earn clicks through an authorship photo is on...

  • By: Amanda DiSilvestro

    Part I: Top Types of Shareable Content and How to Get Started

    share share

    Sep 3 - In the past you might have been able to get away with a keyword-rich piece of text or helping your content pop through an author photo, but now that authorship is over and social shares are becoming more important, creating shareable content is your ...