• By: Amanda DiSilvestro

    How Search Queries Work on Google Webmaster Tools


    Apr 15 - Sometimes it helps to take one major feature of one major tool and really drill it down to see how it all works. This means not just using the surface aspects of the tool, but getting specific and learning how to make the most of what the feature has...

  • By: Amanda DiSilvestro

    A Few HigherVisibility Posts to Revisit as Link Building and Content Get More Confusing


    Apr 14 - It seems that 2014 is going to be the year of content marketing and improving your strategy. Google has made quite a few moves lately that have left many companies going back and revamping some of the things they used to do in the content department....

  • By: Amanda DiSilvestro

    Is Not Provided Data Now Coming to Your AdWords?


    Apr 9 - Back in September Google announced that they would be encrypting search data that marketers use when it comes to organic search. Although Google claimed that this was for privacy reasons and extra protection for searchers, marketers were outraged bec...

  • By: Amanda DiSilvestro

    The Benefits of Sponsored Stories and Sponsored Images


    Apr 9 - By now you’ve probably seen a little icon or note that says something is a “sponsored story.” You can find sponsored stories, sometimes called a promoted story, as well as sponsored images all over the web, and for many getting involved in this...

  • By: Amanda DiSilvestro

    Creating Buyer Personas to Push Your Content Strategy Forward

    buyer persona

    Apr 8 - Many small business owners are revamping their content marketing strategy this year, and while there are lots of different ways to alter your strategy and stay safe being discussed amongst the Webmaster and SEO community, one of my favorites is by cr...

  • By: Amanda DiSilvestro

    Shopping Campaigns Overtake Regular PLA Campaigns in AdWords


    Apr 7 - Last week Google announced that PLA campaigns, or Product Listing Ads campaigns, will be replaced by the end of August with Shopping Campaigns. There are new features you’ll find with the Shopping Campaigns that are meant to help you manage your ca...

  • By: Amanda DiSilvestro

    Proper Ecommerce SEO for Discontinued Product Pages?


    Apr 2 - Products go out of stock or become discontinued all the time, but it’s tough to know what you should do with that webpage when the time comes. Sometimes these product pages rank well in search results and are bringing in traffic to your site. Shoul...

  • By: Amanda DiSilvestro

    Affiliate Marketing Myths Not to Forget


    Mar 27 - Of all the services we offer here at HigherVisibility, affiliate marketing is probably the topic that gets the most questions and people are least educated about when they come to us for help. There are a lot of myths out there surrounding affiliate ...

  • By: Amanda DiSilvestro

    4 Quick Ways to Increase Your Visitors Time-on-Site


    Mar 26 - Many blog owners and Webmasters put a great deal of emphasis on traffic. Most of the time these numbers are enough to grab advertisers, but some want to know that those landing on the page are actually staying there, reading the content, and moving f...

  • By: Amanda DiSilvestro

    Tips and Tricks to Building the Perfect Mobile Landing Page


    Mar 25 - By now most small businesses understand that a mobile strategy is a non-negotiable factor for success, but it’s important we keep the conversation going about how to conquer the mobile space correctly. There are right ways and wrong ways to create ...