• By: Amanda DiSilvestro

    How to Use Hashtags to Bring Traffic to Your Website in 2014


    Apr 21 - Hashtags have been a part of social media for quite some time, but how and where they are used has changed over the years. In the past hashtags were exclusive to Twitter, but now hashtags are often used on other social networks, In many cases they ar...

  • By: Amanda DiSilvestro

    Ask the Experts: What’s Your Take on Link Building Strategies Moving Forward?


    Apr 17 - As I’m sure you’ve learned over the last few weeks, everyone is in a panic about link building and guest posting thanks to Matt Cutts’ announcement and a huge influx of Google manual penalties. The announcement happened back in January, but the...

  • By: Amanda DiSilvestro

    Smart Lists Added to Google Analytics to Help Improve Remarketing Campaigns


    Apr 16 - Google Analytics has done it again, this time with their new featured centering around remarketing. The new feature is called “Smart Lists” and it was created to help the remarketing section of Google Analytics become a little bit more manageable...

  • By: Amanda DiSilvestro

    How Search Queries Work on Google Webmaster Tools


    Apr 15 - Sometimes it helps to take one major feature of one major tool and really drill it down to see how it all works. This means not just using the surface aspects of the tool, but getting specific and learning how to make the most of what the feature has...

  • By: Amanda DiSilvestro

    A Few HigherVisibility Posts to Revisit as Link Building and Content Get More Confusing


    Apr 14 - It seems that 2014 is going to be the year of content marketing and improving your strategy. Google has made quite a few moves lately that have left many companies going back and revamping some of the things they used to do in the content department....

  • By: Amanda DiSilvestro

    Is Not Provided Data Now Coming to Your AdWords?


    Apr 9 - Back in September Google announced that they would be encrypting search data that marketers use when it comes to organic search. Although Google claimed that this was for privacy reasons and extra protection for searchers, marketers were outraged bec...

  • By: Amanda DiSilvestro

    The Benefits of Sponsored Stories and Sponsored Images


    Apr 9 - By now you’ve probably seen a little icon or note that says something is a “sponsored story.” You can find sponsored stories, sometimes called a promoted story, as well as sponsored images all over the web, and for many getting involved in this...

  • By: Amanda DiSilvestro

    Creating Buyer Personas to Push Your Content Strategy Forward

    buyer persona

    Apr 8 - Many small business owners are revamping their content marketing strategy this year, and while there are lots of different ways to alter your strategy and stay safe being discussed amongst the Webmaster and SEO community, one of my favorites is by cr...

  • By: Amanda DiSilvestro

    Shopping Campaigns Overtake Regular PLA Campaigns in AdWords


    Apr 7 - Last week Google announced that PLA campaigns, or Product Listing Ads campaigns, will be replaced by the end of August with Shopping Campaigns. There are new features you’ll find with the Shopping Campaigns that are meant to help you manage your ca...

  • By: Amanda DiSilvestro

    Proper Ecommerce SEO for Discontinued Product Pages?


    Apr 2 - Products go out of stock or become discontinued all the time, but it’s tough to know what you should do with that webpage when the time comes. Sometimes these product pages rank well in search results and are bringing in traffic to your site. Shoul...