• By: Amanda DiSilvestro

    Google Pigeon Update: What You Need to Know


    Jul 29 - Just a few days ago Google made a change to the algorithm to help improve the accuracy and relevancy of local results. To be clear, the algorithm was coined “Pigeon” by Search Engine Land and not Google, but the change happened nonetheless. When ...

  • By: Amanda DiSilvestro

    Consumer Surveys from Google: Understand Your Audience


    Jul 28 - Google Consumer Survey’s have missed the radar for a lot of small businesses, but Google continues to remind us that this Google Analytics feature isn’t going anywhere. If you’ve ever wondered what your audience is thinking about a particular t...

  • By: Amanda DiSilvestro

    Google+ Drops Real Name Policy: The Pros and Cons


    Jul 24 - Last week Google took a bold step when they announced that Google+ would be dropping the real name policy. In other words, users are no longer required to use their real names to sign up for the social network. The Google+ account explained that the ...

  • By: Amanda DiSilvestro

    New Google Analytics Features: Data Import, Partner Gallery, and Segmenting Paid Search Traffic


    Jul 23 - Last month Google Analytics launched a few new features for businesses, but many of the new features went unnoticed. Just last week Google sent out an email to Analytics users detailing some of these changes and why they matter. There were three new ...

  • By: Amanda DiSilvestro

    7 Reasons Ecommerce Websites Need a Blog


    Jul 22 - Many ecommerce websites choose not to create a blog because it’s time consuming and they do not want to distract buyers. Ecommerce websites are more about engaging in direct sales, creating an outreach list, and really making sure to call and conne...

  • By: Amanda DiSilvestro

    How to Establish a Real Voice for Your Brand


    Jul 21 - With social media, reviews, algorithm changes, personal brands, and all of the new initiatives companies are now needing to put into place and worry about, developing a real voice for a brand is tough. By now most companies understand the importance ...

  • By: Amanda DiSilvestro

    Top Ways to Manage Your Tweets (With and Without a Twitter Tool)


    Jul 18 - For small business owners turning to Twitter for extra exposure and promotion, being able to successfully manage your tweets is going to make your life much easier. Many find that managing tweets is pretty easy at first—you write an article and twe...

  • By: Amanda DiSilvestro

    Google News This Week: Ad CTR Goes Up after Authorship Photo Removal and Yelp Unfair Ranking Accusations Surface


    Jul 17 - Most small businesses seem to have a love/ hate relationship with Google, and this week the latter thought is coming out just a little bit stronger. We recently heard two things that aren’t looking so great for Google: First, it’s officially been...

  • By: Amanda DiSilvestro

    Search Quality Evaluation Guide Leaked Again: What You Need to Know


    Jul 16 - It’s not overly common that we get a view of the inner-workings of Google. The search engine is surely very calculated in what they want the public to know and what they want to keep private. This is why so many aspects of SEO exist and why we’re...

  • By: Amanda DiSilvestro

    How to Integrate Google Webmaster Tools into Google Analytics


    Jul 15 - Google Webmaster Tools (GWT) and Google Analytics (GA) are two tools that small businesses really shouldn’t live without. Both are such a wealth of information and have been updated constantly throughout the years with new features and options to h...