• By: Amanda DiSilvestro

    Top 5 Google PLA Mistakes Marketers Have Been Making This Year


    May 19 - Ecommerce companies have been fed advice about product listing ads, or PLAs, since the start of the Internet. The truth, however, is that how you should create a PLA and what it takes to be successful changes all the time. In 2014, we’re seeing tha...

  • By: Amanda DiSilvestro

    New Twitter Features and How to Use Them to Your Advantage


    May 15 - By now you may have noticed that Twitter went through yet another redesign. The new updates are actually centered around helping the platform become more of a media platform and as a way to help advertisers make the most of their Twitter presence. Ge...

  • By: Amanda DiSilvestro

    Everything You Need to Know about Ad Scams and TrustInAds.org


    May 14 - It’s important for every company owner to be able to spot an ad scam and A. avoid falling for it, or B. allowing it on their site. Unfortunately, it can sometimes be tough to pick out ad scams and stay safe. Ad scams change all the time, so staying...

  • By: Amanda DiSilvestro

    Google Advice on Homepages for Multiple Language Websites


    May 13 - If you have a website that tries to cater to multiple languages and countries, how you should create your homepage has always been a bit of a mystery. There are lots of different theories out there for your situation, but the head scratching is final...

  • By: Amanda DiSilvestro

    Understanding Native Ad Formats for Mobile


    May 12 - As many companies shift their focus to mobile advertising and a mobile presence, it’s important to constantly stay creative and keep up with the latest trends. Marketing expert Ginny Marvin reported on Search Engine Land that Celtra’s new report ...

  • By: Amanda DiSilvestro

    For Beginners: The Many Benefits of Using Google Analytics Multi-Channel Funnels


    May 8 - The multi-channel funnels have been around since 2011, but if you’re new to Google Analytics and just starting to explore the features, this is an excellent one to make note of right away (or if you just happened to miss this one, that works to...

  • By: Amanda DiSilvestro

    Review 50,000 Keywords in Bing Ads: What This Means to You


    May 7 - Lately it’s been Google making all the changes, but the world’s third largest search engine Bing has recently added the option for marketers and advertisers to view up to 50,000 keywords in Bing Ads. In the past, advertisers would have to narrow ...

  • By: Amanda DiSilvestro

    Improving Your Content Marketing with Crowdsourcing


    May 6 - Content is arguably the most complicated and intricate of business endeavors. You have to determine what you want written, how you want it written, when you want it written, and have a reason why and a way to determine the success of that content. In...

  • By: Amanda DiSilvestro

    Title Tags, Myths, and Website Size: Matt Cutts Videos We Saw Last Week


    May 5 - Last week Head of Google Webspam Matt Cutts gave us a few different, little videos offering quick pieces of SEO advice. Below are the three videos we saw last week and what his message means to you: How and Why Google Changes Your Page Title You ma...

  • By: Amanda DiSilvestro

    Data You Should be Using to Advance Your Content Marketing Strategy


    May 1 - When it comes to content marketing, the data most marketers’ use typically center around how well the piece of content is doing in terms of ranking and social popularity. However, there is quite a bit of data out there that can be used to help you ...