• By: Amanda DiSilvestro

    New Keyword Planner Tool from Bing Ads: What It Means to You

    bing1

    Sep 14 - All of the keyword planners for all of the search engines have undergone changes, new names, and updates within the last few years, and this time the change is coming to use from Bing Ads. It’s important to understand how it works and what it means...

  • By: Amanda DiSilvestro

    Common Tag Confusion in SEO: Alt Image Tags, H1 Tags, Anchor Tags and More

    seo-must-have

    Sep 10 - Yesterday we went through a glossary of SEO terms to know in 2015, but what a glossary doesn’t tell you is the confusion that can happen with many SEO tags. Despite the fact that certain tags and terms have different names, their descriptions are o...

  • By: Amanda DiSilvestro

    10 Quick Tips for Making Your E-Commerce Site More Interactive

    billboard_ecommerce

    Sep 9 - The more interactive your website, the more users will keep returning to your site because it makes their experience with your company much more enjoyable. Most ideas and tips are good for any website, others may be better fit for e-commerce sites, a...

  • By: Amanda DiSilvestro

    Google Has a New Logo After 16 Years

    google-new-logo

    Sep 2 - So it doesn’t see like a big deal at first because it’s just something new to look at, but today’s introduction of a new Google logo actually has a lot of layers to examine. But first and foremost, below is a screenshot of the new logo that Goo...

  • By: Amanda DiSilvestro

    3 Google Analytics Updates We Saw Last Week

    google-analytics

    Aug 31 - Last week Google Analytics announced three new features to help Webmasters better understand their audience and dig deeper into their data. If you’re looking to get more advanced insights, using these new features are great options when it comes to...

  • By: Amanda DiSilvestro

    How to Get Started with Lead Generation on SlideShare

    slideshare

    Aug 26 - SlideShare is at it again, this time with a new way to generate leads and keep track. Because SlideShare has such a large audience, it offers huge potential for marketers and small businesses looking to grow their companies. You always have to make s...

  • By: Amanda DiSilvestro

    For Beginners: Referral Traffic and How to Improve Your Numbers and Analysis in 2015

    google-analytics

    Aug 24 - Referral traffic can be such a broad topic that sometimes it’s left out of the news. Because referral traffic is so popular and so important for small businesses the actual term doesn’t get a ton of use. What you can do with referral traffic, how...

  • By: Amanda DiSilvestro

    How to Let People Steal Your Content Correctly (and Actually be Happy about It)

    stealingcontent

    Aug 20 - Having your content stolen is only a good thing if it’s stolen correctly. In other words, it has to somehow benefit you, the owner of the content. For this reason, the word “stolen” is really not the right word because you’re actually letting...

  • By: Amanda DiSilvestro

    How to Optimize Your Amazon Product Listings (2015+ Edition)

    amazon_logo

    Aug 19 - Amazon is a search engine just like any other, so it’s important that you think about optimization and how optimization best practices may have changed each year. If you’ve never worried about optimizing your products for Amazon you don’t have ...

  • By: Amanda DiSilvestro

    Bounce Rate and How It Really Relates to Content Marketing

    content-marketing-wordle

    Aug 18 - Whenever small businesses see their bounce rate it’s always a source of panic. Maybe you’ve heard that bounce rate doesn’t matter, or maybe you’ve heard that it matters for some things and not for others, or maybe you’ve been taught to beli...