• By: Amanda DiSilvestro

    Marketing Conferences and Events to Prepare for in 2015

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    Mar 23 - It’s important to continue your education and network at different events in your industry to keep your business growing, and the marketing industry is full of opportunities. Many of the major conferences and training workshops are publicized each ...

  • By: Amanda DiSilvestro

    How to Build a Loyal User Base with New Mobile App Analytics Reports

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    Mar 19 - With all the talk of mobile lately and the importance of a mobile presence, many small businesses have started developing apps and getting involved in the app market. Having an app for your company is a great way to help your customers/clients use yo...

  • By: Amanda DiSilvestro

    Google News: Doorway Page Ranking Adjustment on the Horizon

    doorway-pages

    Mar 17 - Using doorway pages was once a big topic of discussion as black hat SEO tactics become more well-known and publicized, but with the new thoughts on link building, content marketing and publisher mindsets, mobile optimization and more, doorway pages h...

  • By: Amanda DiSilvestro

    Is Infinite Scrolling Right for Your Business?

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    Mar 12 - For those who are unfamiliar, infinite scrolling is a way to display your content that allows your readers to keep scrolling and never step. In other words, you content is updated and loaded immediately producing an infinite amount of results. In thi...

  • By: Amanda DiSilvestro

    What You Need to Know About Bing Shopping Campaigns

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    Mar 11 - Shopping Campaigns have gone through a few changes these last few months and are now becoming even more crucial for small businesses (especially ecommerce). A great feature that many are just now started to try is actually importing Google Shopping c...

  • By: Amanda DiSilvestro

    Narrative Web Forms And How Can They Work For Your Business

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    Mar 10 - We’ve all grown accustomed to filling out old fashioned, traditional forms that ask us our personal information, but are anything but personalized. We all begrudgingly fill out forms in exchange for things we want or need. Things like credit cards,...

  • By: Amanda DiSilvestro

    YP Introduces the ypSearch Marketplace for Improved Mobile and Local Advertising

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    Mar 9 - When companies think yellow pages they often think about something that is outdated and no longer needed. However, what many don’t realize is that YP doesn’t just refer to the yellow pages. In fact, the company is called YP LLC and is an online a...

  • By: Amanda DiSilvestro

    Building a Community from Scratch from Srinivas Rao

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    Mar 5 - Srinivas Rao gave my favorite presentation last week at the SEJ Summit in Santa Monica because he focused on such an important topic that so many forget (including myself). When it comes to building a community from scratch, it’s all about telling ...

  • By: Amanda DiSilvestro

    Engaging Content Marketing for Boring Industries with Bruce Clay’s Mindy Weinstein

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    Mar 4 - One of my favorite presentations at the SEJ Summit in Santa Monica this past week was from the Director of Training at Bruce Clay, Inc. She is a published author and a former business professor, so she seemed to know quite a bit about what it means t...

  • By: Amanda DiSilvestro

    Mastering Social Media for Big Brands

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    Mar 3 - In continuing with our SEJ Summit coverage, Debbie Miller, Social Media Manager at Search Engine Journal, was up next with a presentation about how to master social media for big brands. She focused on three different things that she finds most impor...