• By: Amanda DiSilvestro

    How to Calculate the ROI of Your Social Media Efforts


    Feb 10 - By now most companies are realizing the value of having a solid social media strategy, and for many that means spending more and more time and resources on that strategy. It may have started innocently enough where looking at your metrics and posting...

  • By: Amanda DiSilvestro

    6 Barriers to Remove in Your Lead Generation Process


    Feb 9 - There is a lot that goes into a lead generation process, but one of your first steps should be removing all of the barriers that are in your way. Believe it or not, many companies will jump right into focusing on how to get customers to that page tha...

  • By: Amanda DiSilvestro

    AdWords Display Network Targeting Options to Try This New Year


    Feb 4 - The Google Display Network has seen a lot of change over the past year with new features added and new ways to make the most of your advertisement. Lisa Raehsler, founder of Big Click Co., explained in her article that there are actually quite a few ...

  • By: Amanda DiSilvestro

    Native Ads Will Increase This Year: What You Need to Know


    Feb 3 - According to a recent survey from the Associated of National Advertisers and reported on by Search Engine Land, native advertising budgets will rise in 2015. The survey talked with 127 client-side marketers in Q4 last year and found that 63 percent o...

  • By: Amanda DiSilvestro

    Tools to Help You Generate Great Blog Content Ideas


    Feb 2 - Any writer will tell you that coming up with engaging and relevant content ideas for a blog is the hardest part of the job. Once your blog becomes more established, you’ll find that you’ve covered the basics, gotten more advanced, written about y...

  • By: Amanda DiSilvestro

    Finding Niche Directories and How to Use Them to Your Advantage


    Jan 28 - Directories have been given a bad reputation because they’re so easy to spam and they make it easy to publish poor quality content, but that doesn’t mean that all directories should be off limits. The key is not to find just any directory, but fi...

  • By: Amanda DiSilvestro

    How to Use the “Customer Journey to Online Purchase” Tool


    Jan 27 - Coordinating all of your marketing channels can be one of the biggest hurdles for marketers in any industry, so Google created something called the Customer Journey to Online Purchase, an interactive tool to help you see what is really affecting the ...

  • By: Amanda DiSilvestro

    Bing News: Bid Changes in Real-Time and Enhanced Sitelinks


    Jan 26 - Last week Bing made a few significant changes that can help your business thrive on their search engine: They now allow marketers to preview bid changes in real-time, and they launched enhanced sitelinks to Bing Ads customers in all markets worldwide...

  • By: Amanda DiSilvestro

    How Growth Hacking Can Work for Your Business


    Jan 22 - Growth hacking is one of those terms that has been around for a few years (four to be exact), but is still widely misunderstood. Growth hacking is an excellent way to propel your startup forward or get creative as an entrepreneur, but in order to rea...

  • By: Amanda DiSilvestro

    Knowledge Graph Shows Brands and A New Structured Data Testing Tool


    Jan 21 - Every week we get a plethora of new Google news, updates, or advice, and last week was no different. Last week we saw several new announcements from Google including the elimination of sharing ads via AdWords, better listings for the Events Knowledge...