• By: Amanda DiSilvestro

    8 Steps to Planning Your YouTube Strategy for the Next 6 Months

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    Jan 6 - The New Year is all about trying new things and getting plans in place, so whether you have a YouTube strategy already or not, getting a layout of your next 6 months can help you see success. Creating this plan is definitely time consuming, but overa...

  • By: Amanda DiSilvestro

    Watch for These 3 Marketing Trends in 2016 [Infographic]

    Marketing Strategy

    Jan 5 - Being able to predict marketing trends can help make sure that you’re ready for anything and that you’re staying competitive with others in your industry, so it’s important to keep up with the news and see if you can anticipate any changes comi...

  • By: Amanda DiSilvestro

    5 Reasons Why Slack Is the Tool You Need for Business Communication

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    Dec 28 - Slack has been all the rage for companies and employees over the last year, but now that 2015 is wrapping up it’s making headlines as one of the hottest startups of the year worth $2.8 billion, and it’s expected to see an even bigger reach in 201...

  • By: Amanda DiSilvestro

    6 Ways SEO is Like the Grinch

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    Dec 22 - So we all love SEO in the end, but it can be a rocky road to getting the results you want. This holiday season looking back on everything SEO, it’s amazing how easy it is to compare the industry to The Grinch. And so in the spirit of the holidays, ...

  • By: Amanda DiSilvestro

    4 Steps to Tracking Print Ads with Google Analytics

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    Dec 21 - In digital marketing we understand the importance of tracking. We spend money getting people to our site with hopes they’ll do what we desire them to do and that we’ll learn something about how to improve our digital marketing efforts. While we...

  • By: Amanda DiSilvestro

    The One Major Reason W3 Total Cache Is Still Worth It for Your Business

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    Dec 16 - Back in 2013 we wrote about whether or not a cache plugin will help your SEO here, and almost there years later it seems that the WordPress W3 total cache plugin may have a monopoly on the different plugins out there. It’s still the most popular, b...

  • By: Amanda DiSilvestro

    4 Ways the LinkedIn Groups Update Will Affect B2B Marketers

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    Dec 15 - LinkedIn groups have always been an excellent way to find not only like-minded individuals and influencers, but find leads and reach a targeted audience. However, because LinkedIn Groups were public, over the years more and more of the conversations ...

  • By: Amanda DiSilvestro

    3 Steps to Getting Started with Google Analytics’ New Smart Goals Feature

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    Dec 14 - You may have noticed in your Google Analytics account that there is a beta test feature called Smart Goals showing up under the Conversions category, and for many companies this is going to be a huge addition. The new feature was created to help busi...

  • By: Amanda DiSilvestro

    12 Ways to Create, Test, and Optimize Successful Headlines

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    Dec 9 - Headlines have always been one of the most important aspects of a content strategy for companies. Even before there was competition, before social media existed, and in fact even before the age of the Internet, hooking your audience with a clever hea...

  • By: Amanda DiSilvestro

    3 Reasons Publishers are Annoyed by Twitter’s Move to Eliminate Share Counts

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    Dec 8 - On November 20 Twitter announced that they officially eliminated share counts on webpages. This essentially means that the little ticker/ counter you see next to Twitter shares will disappear, which means we won’t be able to see how many tweets a c...