• By: Amanda DiSilvestro

    3 Things Content Marketers Should Know About Attribution Models

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    May 14 - In the simplest terms, attribution is the process of assigning credit to a marketing channel (including content marketing) for a sale or lead generation. In the digital world there are a lot of moving pieces, so it may not be fair to content marketer...

  • By: Amanda DiSilvestro

    Top 5 Ways to Draw Authoritative Guest Authors to Your Site


    May 13 - Although contributing guest articles has changed over the years, the importance of high quality content and popularity has always been there. You may not want to have quite as many guest bloggers on your website as you did in the past, but having a f...

  • By: Amanda DiSilvestro

    AdWords Expanded Automation Introduced


    May 12 - It’s official. According to a Google announcement, consumers are using Google on their smartphones more than on their desktops in 10 different countries, including the US. With this in mind, Google included in the announcement a few major changes a...

  • By: Amanda DiSilvestro

    How to Begin Prioritizing SEO Tasks


    May 11 - If you’re a startup and just testing the waters of SEO, you’ll learn quickly that there are a lot of things to consider. Your design and content are only a small piece of the puzzle, and you have a range of different options going from basic to a...

  • By: Amanda DiSilvestro

    How to Put Your Google Analytics Findings Into Action


    May 7 - Yesterday we published an article that talks about some common analytics myths that people still believe. One of the biggest things that many companies still struggle with is not only uncovering these myths and changing the way they see analytics, bu...

  • By: Amanda DiSilvestro

    How to Know Which Social Platforms Deserve the Most of Your Attention

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    May 6 - Social media is only getting more involved and more advanced, not only with what you can do with social media, but how many social media platforms are out there at your disposal. The worst thing that a company can do is get involved in every social m...

  • By: Amanda DiSilvestro

    6 Analytics Myths You’re Probably Still Believing


    May 5 - There are lots of SEO myths out there and myths about social media and different marketing tactics, but most people don’t think of common myths when it comes to analytics. Because analytics are numbers based on facts and computerized data, it stand...

  • By: Amanda DiSilvestro

    Is an Adaptive Web Design Right for Your Company?


    May 4 - When it comes to web design almost all companies choose to go the responsive route. A responsive design helps make sure that your website conforms to all screen sizes and optimizes information so that you’re seeing the most content possible, partic...

  • By: Amanda DiSilvestro

    How to Use YouTube Remarketing to Generate More Quality Leads


    Apr 30 - Remarketing on YouTube has become almost as commonplace as remarketing on the web. YouTube is the world’s second largest search engine with over 1 billion active users each month. Perfecting your marketing strategy for such a large platform can hav...

  • By: Amanda DiSilvestro

    How to Use Bundling to Improve Your Download Rates and Engagement

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    Apr 29 - When companies think of bundling options they generally think about products. Cable companies are experts at bundling because they offer so many related items including cable television, Internet, phone lines, and more, along with all of the products...