• By: Amanda DiSilvestro

    What Exactly Is Clickbait and Why Does It Matter for Small Businesses?


    Aug 4 - Clickbait is one of the oldest tricks in the book for marketers and writers. Of course the term clickbait is newer thanks to computers, according to a Likeable article it has been around since the late 1800’s when newspaper writers would use yellow...

  • By: Amanda DiSilvestro

    How to Take Full Advantage of Your Indirect Competitors


    Aug 3 - Most businesses put a huge focus on competitor research, and for good reason. Your competitors can tell you a lot about your industry, your progress, and give you ideas about where you want to be in the future and how to get there. However, what many...

  • By: Amanda DiSilvestro

    What You Need to Know about Apple’s App Store Algorithm Update


    Jul 30 - Whenever there is an algorithm change everyone goes crazy, but for some reason the most recent algorithm change to the App Store flew past the radar quietly. Although this isn’t nearly as important as a Google update, if you have a company app or h...

  • By: Amanda DiSilvestro

    Panda 4.2 Is Rolled Out Slowly Last Weekend, but Webmasters are Still Unhappy


    Jul 29 - Finally after much anticipation, Google let Search Engine Land know that this past weekend we saw a Google Panda refresh (read the official report here). While this is exciting news for companies who made changes and are hoping to see better metrics ...

  • By: Amanda DiSilvestro

    Bing Ads Are Officially Going Native


    Jul 28 - Back in February Bing announced that it would be testing native ads, but last week they officially made the move to roll out the Beta versions of their new ad formats. This doesn’t come as much of a surprise since native ads have worked so well for...

  • By: Amanda DiSilvestro

    Examining Long Form Content: What It Really Means and Why It’s So Successful


    Jul 27 - Content types have been a large topic of discussion over the last several years and more and more start to emerge—infographics, video, interviews, interactive content like surveys and polls, curated content, and more. However, the “long form” c...

  • By: Amanda DiSilvestro

    SEO Automation Tools to Consider to Boost Your Online Results


    Jul 23 - The word “automated” definitely has a negative connotation in the online marketing world, but believe it or not there are SEO automation options that really work. You always want to be natural and authentic in your content creation, but some SEO ...

  • By: Amanda DiSilvestro

    Hidden Social Media Features to Help Your Small Business Thrive


    Jul 22 - Following social analytics and posting relevant content for readers is always the topic of discussion when it comes to social media strategy for small businesses, and rightfully so. Building up your followers and social shares with quality content an...

  • By: Amanda DiSilvestro

    Not to Miss: Mobile Shopping Updates We Saw from Google Last Week


    Jul 21 - There is no going back: Using mobile as the primary form of shopping and then purchasing is on the horizon. According to a recent Google announcement outlaying a few ways they’re now making it easier to shop on mobile, “last year, mobile devices ...

  • By: Amanda DiSilvestro

    Why Consumers are Abandoning Your Shopping Carts (2015 Edition)


    Jul 20 - They arrive on your site, take a look around, load items into their virtual cart. The next step is simple, right? All they have to do is buy from there! Wrong. If you have an eCommerce site, you know it just isn’t that simple, and for a variety of ...