• By: Amanda DiSilvestro

    7 Reasons Ecommerce Websites Need a Blog

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    Jul 22 - Many ecommerce websites choose not to create a blog because it’s time consuming and they do not want to distract buyers. Ecommerce websites are more about engaging in direct sales, creating an outreach list, and really making sure to call and conne...

  • By: Amanda DiSilvestro

    How to Establish a Real Voice for Your Brand

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    Jul 21 - With social media, reviews, algorithm changes, personal brands, and all of the new initiatives companies are now needing to put into place and worry about, developing a real voice for a brand is tough. By now most companies understand the importance ...

  • By: Amanda DiSilvestro

    Top Ways to Manage Your Tweets (With and Without a Twitter Tool)

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    Jul 18 - For small business owners turning to Twitter for extra exposure and promotion, being able to successfully manage your tweets is going to make your life much easier. Many find that managing tweets is pretty easy at first—you write an article and twe...

  • By: Amanda DiSilvestro

    Google News This Week: Ad CTR Goes Up after Authorship Photo Removal and Yelp Unfair Ranking Accusations Surface

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    Jul 17 - Most small businesses seem to have a love/ hate relationship with Google, and this week the latter thought is coming out just a little bit stronger. We recently heard two things that aren’t looking so great for Google: First, it’s officially been...

  • By: Amanda DiSilvestro

    Search Quality Evaluation Guide Leaked Again: What You Need to Know

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    Jul 16 - It’s not overly common that we get a view of the inner-workings of Google. The search engine is surely very calculated in what they want the public to know and what they want to keep private. This is why so many aspects of SEO exist and why we’re...

  • By: Amanda DiSilvestro

    How to Integrate Google Webmaster Tools into Google Analytics

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    Jul 15 - Google Webmaster Tools (GWT) and Google Analytics (GA) are two tools that small businesses really shouldn’t live without. Both are such a wealth of information and have been updated constantly throughout the years with new features and options to h...

  • By: Amanda DiSilvestro

    Ask the Professors: How is SEO Being Taught in Colleges and Universities?

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    Jul 9 - Now that SEO is becoming such an important industry and such an important part of running a business, it’s only a matter of time before colleges and universities start taking it seriously as a field of study. For now it seems that most schools teac...

  • By: Amanda DiSilvestro

    How Online Marketing Differs for Nonprofit Organizations

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    Jul 9 - Running a nonprofit organization has its differences in just about every aspect of running a business, and online marketing is no different. There are slight things that need to be handled differently than if you were working with a traditional busin...

  • By: Amanda DiSilvestro

    Excel Tools and Tips to Help Improve Your SEO

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    Jul 8 - It’s up to your company how you want to organize and record all of your SEO efforts, but many don’t realize that using Excel is a great option. Excel has quite a few different tools associated with it and different functionalities that cater spec...

  • By: Amanda DiSilvestro

    Poor SEO Advice That Is Tricky to Spot

    Right Decision, Wrong Decision Road Sign

    Jul 7 - SEO is one of those industries where you have to be very careful. Not only are there quite a few dishonest SEO agencies out there trying to scam you or give you poor service, but even different articles online offer black-hat information. There are a...