• By: Amanda DiSilvestro

    How to Use Google Analytics Intelligence Events to Better Understand Your Traffic


    Jun 20 - There are quite a few options you have within Google Analytics to help make interpreting data easier. You may have noticed something in your Analytics called “Intelligence Events,” and although this may look like a simple option to see data about...

  • By: Amanda DiSilvestro

    What is a Forward Facing Editorial Calendar and Why Does It Matter?


    Jun 18 - Editorial calendars have been recommended for companies looking to improve their content strategy for many years. They help companies stay organized (particularly when you’re working with a multi-author blog and produce a lot of content), and they ...

  • By: Amanda DiSilvestro

    Understanding Net Neutrality and What It Means to You


    Jun 17 - The discussion of net neutrality seems to be everywhere these days, but not many people take the time to really understand what it means and realize that it actually is going to affect us all in the coming months. Whether you’re a company owner, ad...

  • By: Amanda DiSilvestro

    Catching You Up on Google’s Payday Loan Algorithms


    Jun 16 - Last week Google’s Matt Cutts announced on Twitter that the PayDay Loan 3.0 algorithm is currently rolling out on the search engine. We’ve heard of Panda, Penguin, and Hummingbird, but this oddly titled algorithm change is something different. As...

  • By: Amanda DiSilvestro

    Why the New Google My Business Tool is a Dream for Local Business Owners


    Jun 13 - Google My Business is a new tool announced last week from Google. This tool is one of the bigger announcements from Google in quite some time and has a lot of potential to really help businesses succeed in several different ways. In short, this isn...

  • By: Amanda DiSilvestro

    YouTube Customization Options You’re Still Missing


    Jun 12 - YouTube is full of different features and options beyond simply uploading your video and using keywords in your title and description. Part of helping your video stand out is using some of these features that are there to help videos look better to v...

  • By: Amanda DiSilvestro

    Start Making Your Content Profitable Over Popular


    Jun 11 - No matter what kind of business you run, having your content make you a little bit of extra cash is never a bad thing. Content’s first job is to be interesting and engaging to your audience—this helps improve your social shares, which will draw p...

  • By: Amanda DiSilvestro

    What Happens When One Page Has Two Links to the Same URL?


    Jun 10 - If you’re writing a long form article, it makes sense that you might want to reference, or link, to the same URL twice. You want a person to click on the link and navigate to something else that has more information; so reminding him/her at both th...

  • By: Amanda DiSilvestro

    You Can Now Connect Your Google+ Business Page With Google Maps


    Jun 5 - Connecting your Google+ Business Page with Google Maps is an incredibly important step when it comes to visibility and reviews. You want searchers to know where your business is located and have an easy outlet when it comes to reviewing your business...

  • By: Amanda DiSilvestro

    Is DuckDuck Go the Next Big Search Engine? Thinking about Your Future SEO


    Jun 4 - It hasn’t taken long for DuckDuckGo to grab the attention of media outlets everywhere, and subsequently, it’s slowly but surely peaking the interests of consumers, and you know what that means—time for businesses to pay attention. For those ...