• By: Amanda DiSilvestro

    Search Quality Evaluation Guide Leaked Again: What You Need to Know

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    Jul 16 - It’s not overly common that we get a view of the inner-workings of Google. The search engine is surely very calculated in what they want the public to know and what they want to keep private. This is why so many aspects of SEO exist and why we’re...

  • By: Amanda DiSilvestro

    How to Integrate Google Webmaster Tools into Google Analytics

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    Jul 15 - Google Webmaster Tools (GWT) and Google Analytics (GA) are two tools that small businesses really shouldn’t live without. Both are such a wealth of information and have been updated constantly throughout the years with new features and options to h...

  • By: Amanda DiSilvestro

    Ask the Professors: How is SEO Being Taught in Colleges and Universities?

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    Jul 9 - Now that SEO is becoming such an important industry and such an important part of running a business, it’s only a matter of time before colleges and universities start taking it seriously as a field of study. For now it seems that most schools teac...

  • By: Amanda DiSilvestro

    How Online Marketing Differs for Nonprofit Organizations

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    Jul 9 - Running a nonprofit organization has its differences in just about every aspect of running a business, and online marketing is no different. There are slight things that need to be handled differently than if you were working with a traditional busin...

  • By: Amanda DiSilvestro

    Excel Tools and Tips to Help Improve Your SEO

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    Jul 8 - It’s up to your company how you want to organize and record all of your SEO efforts, but many don’t realize that using Excel is a great option. Excel has quite a few different tools associated with it and different functionalities that cater spec...

  • By: Amanda DiSilvestro

    Poor SEO Advice That Is Tricky to Spot

    Right Decision, Wrong Decision Road Sign

    Jul 7 - SEO is one of those industries where you have to be very careful. Not only are there quite a few dishonest SEO agencies out there trying to scam you or give you poor service, but even different articles online offer black-hat information. There are a...

  • By: Amanda DiSilvestro

    New Platform ClearVoice Now Showcases Authorship Authority

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    Jul 3 - With all of the different options available on the web for authors—authorship, social media and social shares, author pages and different publication options, etc.—it would be difficult to find an online author who doesn’t want his/her authorit...

  • By: Amanda DiSilvestro

    404 Errors and SEO Best Practices

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    Jul 2 - It’s no secret that a 404 error is not a good thing for a company to be serving to visitors, but it’s also an inevitable part of managing a website. If you’re going through a redesign or starting to delete some of your pages to stay organized, ...

  • By: Amanda DiSilvestro

    Quality Score, AdWords, and Google Analytics Changes We Saw Last Week

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    Jul 1 - Last week we saw a lot of small announcements from Google that can help your company when it comes to AdWords, Analytics, and even information about Quality Score. In case you missed it, below explains the changes and what they mean and why they matt...

  • By: Amanda DiSilvestro

    Back to the Basics: What You Need to Know about Online Reviews

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    Jun 30 - Online reviews are one of those things that marketers know is important, but it always seems to get put on the backburner. The truth is that while reviews might have been something that fell through the cracks, they are quickly becoming necessary for...