• By: Amanda DiSilvestro

    Part I: How Universal Analytics Work and How They Can Help You Succeed


    Apr 29 - As you might imagine, universal analytics is all about understanding data from all different platforms. Whether it be a different type of screen or device or you’re simply trying to understand offline and online data (and particularly how the two i...

  • By: Amanda DiSilvestro

    The Real Truth Behind Google Encrypting Paid Search Data


    Apr 28 - Recently the online marketing and SEO industry has been up in arms about a Google update that encrypts all paid search data. Some people think it’s not a big deal, others are panicking, and of course the majority are unsure how to feel. This is pre...

  • By: Amanda DiSilvestro

    Top 6 Tools to Help Your Marketing Department Collaboration Efforts

    Marketing Strategy

    Apr 25 - There are so many tools for everything in marketing; sometimes to the point that it’s overwhelming; however using these tools is a necessary evil. It’s all about finding the tools that are right for each aspect of your marketing efforts. What man...

  • By: Amanda DiSilvestro

    9 New Features Added to the Google Keyword Planner Tool


    Apr 24 - The Google Keyword Planner Tool is no doubt one of the most popular and important tools out there, and just today they released nine new features to help improve the tool. Search Engine Land first quoted Kim Clinkunbroomer’s blog post, which shows ...

  • By: Amanda DiSilvestro

    Weekly News: Google Trends, New AdWords Features, and New Schema.org Actions


    Apr 24 - There were a lot of little announcements and small new features Google made this past week, all of which appear to be for the better. The announcements we saw included informationa bout Google Trends and the fact that users can now follow trending to...

  • By: Amanda DiSilvestro

    What to Do If a Website is Stealing Your Content


    Apr 23 - If any entrepreneur or writer needs to take a big deep breath, it’s the blogger that has discovered that his/her blog has been copied. This can be extremely infuriating for a writer who spent a long time writing articles and trying to drive traffic...

  • By: Amanda DiSilvestro

    Search Terms Report: How It Works and Why It Matters Now More than Ever


    Apr 22 - There are many different Google tools and features out there, so it can be easy to miss something or never get past the surface-level functionalities. The Search Terms Report feature, formerly known as the Search Query Performance Report, is one of t...

  • By: Amanda DiSilvestro

    How to Use Hashtags to Bring Traffic to Your Website in 2014


    Apr 21 - Hashtags have been a part of social media for quite some time, but how and where they are used has changed over the years. In the past hashtags were exclusive to Twitter, but now hashtags are often used on other social networks, In many cases they ar...

  • By: Amanda DiSilvestro

    Ask the Experts: What’s Your Take on Link Building Strategies Moving Forward?


    Apr 17 - As I’m sure you’ve learned over the last few weeks, everyone is in a panic about link building and guest posting thanks to Matt Cutts’ announcement and a huge influx of Google manual penalties. The announcement happened back in January, but the...

  • By: Amanda DiSilvestro

    Smart Lists Added to Google Analytics to Help Improve Remarketing Campaigns


    Apr 16 - Google Analytics has done it again, this time with their new featured centering around remarketing. The new feature is called “Smart Lists” and it was created to help the remarketing section of Google Analytics become a little bit more manageable...