• By: Amanda DiSilvestro

    How to Get Started with Lead Generation on SlideShare


    Aug 26 - SlideShare is at it again, this time with a new way to generate leads and keep track. Because SlideShare has such a large audience, it offers huge potential for marketers and small businesses looking to grow their companies. You always have to make s...

  • By: Amanda DiSilvestro

    For Beginners: Referral Traffic and How to Improve Your Numbers and Analysis in 2015


    Aug 24 - Referral traffic can be such a broad topic that sometimes it’s left out of the news. Because referral traffic is so popular and so important for small businesses the actual term doesn’t get a ton of use. What you can do with referral traffic, how...

  • By: Amanda DiSilvestro

    How to Let People Steal Your Content Correctly (and Actually be Happy about It)


    Aug 20 - Having your content stolen is only a good thing if it’s stolen correctly. In other words, it has to somehow benefit you, the owner of the content. For this reason, the word “stolen” is really not the right word because you’re actually letting...

  • By: Amanda DiSilvestro

    How to Optimize Your Amazon Product Listings (2015+ Edition)


    Aug 19 - Amazon is a search engine just like any other, so it’s important that you think about optimization and how optimization best practices may have changed each year. If you’ve never worried about optimizing your products for Amazon you don’t have ...

  • By: Amanda DiSilvestro

    Bounce Rate and How It Really Relates to Content Marketing


    Aug 18 - Whenever small businesses see their bounce rate it’s always a source of panic. Maybe you’ve heard that bounce rate doesn’t matter, or maybe you’ve heard that it matters for some things and not for others, or maybe you’ve been taught to beli...

  • By: Amanda DiSilvestro

    Everything You Need to Know about Dynamic Search Ads


    Aug 17 - If you’re looking to take your online marketing efforts to the next level and you’re ready to spend a little bit of money on paid search, dynamic search ads are becoming more and more popular. They did not always get the best reputation in the pa...

  • By: Amanda DiSilvestro

    What’s with Google Alphabet? Everything We Know So Far


    Aug 13 - In an effort to do more and keep true to their original founders letter Google’s Larry Page and Sergey Brin are officially moving on to a new company called Alphabet. The new company will acquire Google and made the official announcement just this ...

  • By: Amanda DiSilvestro

    6 Tips to Keeping Your Website Secure


    Aug 11 - In lieu of the recent announcement from WordPress last week, it’s always a good time to think about security (more on that later). Making sure your website is secure is crucial to avoid hacking and therefore having to shut down your business for a ...

  • By: Amanda DiSilvestro

    Google’s New Search Console API Is Now Live


    Aug 6 - There isn’t much news to report, but this news will have a big impact on small business owners and Webmasters. As of just yesterday morning, Google launched the new Search Console API, which was formerly known as Google Webmaster Tools. Now hopeful...

  • By: Amanda DiSilvestro

    Google+ Updates Not to Miss: Collections, YouTube Comments, and Google+ Access


    Aug 5 - Google+ is at it again, this time making changes that they said are because of “user feedback.” We saw three major changes, two that affect Google+ and one that affects YouTube, and these changes could be used to help small businesses if you know...