• By: Hannah Evon

    5 Spring Cleaning Tips for Your Social Media Accounts

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    Mar 18 - The sun is shining, the birds are chirping, and you’ve invested in rubber gloves and Clorox wipes. That’s right, it’s spring cleaning season. There are few things as satisfying as giving your personal space a deep clean. After all, your space l...

  • By: Hannah Evon

    User Engagement: One of the Most Overlooked Factors of SEO

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    Mar 16 - There are many ways to affect the performance of your site that are within your control. From link building to tagging, there are a handful of tactics that can improve your search engine ranking in a performant way. That being said, one of the best a...

  • By: Hannah Evon

    3 Things The Bachelor and SEO Have In Common

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    Mar 14 - Lately I’ve been thinking a lot about the importance of keeping a thumb on the trends of life. Sure, being “off the grid” has its perks, but to actively engage in culture-whether it’s work culture, political culture, or pop culture-some knowl...

  • By: Hannah Evon

    What Is Domain Authority and Why Does It Matter?

    Businessman mapping out the sources of authority

    Mar 11 - An essential component of managing your SEO efforts is monitoring and measuring the impact it actually has. One of the most effective ways you can do this is by keeping tabs on the domain authority of your site and seeing how it changes over time, so...

  • By: Hannah Evon

    7 Digital Marketing Conferences to Attend in 2016

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    Mar 9 - The world of digital marketing is notoriously fast-paced. From social media marketing to web design, trends change as fast as they’re created and new platforms pop up every day. The aim for all companies and organizations that provide or employ dig...

  • By: Hannah Evon

    How To Explain SEO To Your Grandparents

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    Mar 7 - You’ve likely been asked what you do for work at some point during the past year, and if you work in SEO, you’ve likely been asked what you actually do at work. I find myself being asked this question by a lot of grandparent-like figures and baby...

  • By: Amanda DiSilvestro

    8 Essential Tips to Optimizing Your FAQ Page

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    Mar 3 - When talking about onsite SEO it’s important to consider every single page of your website. Although your homepage and your blog might need a little bit more attention and may take up most of your time, even the smallest pages can use some optimiza...

  • By: Amanda DiSilvestro

    5 Ways to Check the Health of Your SEO in Less Than 5 Minutes

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    Mar 1 - You likely have at least some sort of SEO strategy in place, but it’s important that you continually revise and check-in on whether or not your processes are still working updated. While going through a full SEO audit or content audit is necessary ...

  • By: Amanda DiSilvestro

    6 Important Content Optimization Tips for Product Pages

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    Feb 29 - When it comes to optimizing your website, particularly focusing on content, it’s the blog and the homepage that get all the attention. Even your Thank You pages and Unsubscribe pages are often mentioned in the media as a place for opportunity, but ...

  • By: Amanda DiSilvestro

    3 Impacts Google’s New Search Layout Will Have on Your Business

    Google-tools

    Feb 25 - The news broke last week that Google would no longer be showing PPC ads on the right side of search results pages anymore. It’s a big change because it will change the way that the familiar SERP looks, and we haven’t seen an aesthetic change this...