• By: Amanda DiSilvestro

    5 Reasons You’re Not Getting Qualified Leads

    landing

    Dec 8 - It’s a basic question but it’s an important one: How do you earn qualified leads? Qualified leads, for those who are unfamiliar, essentially refers to the people, companies, organizations, etc. that could be interested in the services or products...

  • By: Amanda DiSilvestro

    How to Take Advantage of Real-Time Data for a Better Online Strategy

    realtime

    Dec 4 - Most companies have some sort of strategy when it comes to gathering and analyzing data, but real-time data isn’t always the most popular metric. Looking at clicks or conversions over a period of time is a great way to improve your landing pages, y...

  • By: Amanda DiSilvestro

    5 Ways to Evaluate Your Website Content vs. a Competitor’s Content

    content-planning

    Dec 3 - Tis the season to focus on your own website and then get competitive by trying to absolutely demolish your competition in the rankings. Okay, so you don’t have to be overly aggressive about it, but you do have to make sure that you aren’t being n...

  • By: Amanda DiSilvestro

    Part II: 8 of the Best Online Marketing Infographics We Saw in 2014

    2014

    Dec 2 - Check out Part I of this series here to see the other great infographics of 2014. Below explains the last few infographics about online marketing, what makes them so great, and why it matters to you: How to Use Google+ For Marketing Author: QuickSp...

  • By: Amanda DiSilvestro

    Part I: 8 of the Best Online Marketing Infographics We Saw in 2014

    2014

    Dec 1 - There are two major reasons that analyzing some of the infographics of 2014 is a great way to start the New Year: First, some of the statistics and information used is incredibly interesting and could very well help spark ideas for your own business ...

  • By: Amanda DiSilvestro

    New Features Added to Improve Shopping Campaigns

    o-ONLINE-SHOPPING-CART-facebook

    Nov 26 - Shopping campaigns only become more important around the holidays, and with Black Friday approaching this week it’s important to use all of the Google features to your advantage. Google just added four new features to help advertisers boost their S...

  • By: Amanda DiSilvestro

    Top 5 Ways to Gather Customer Feedback this Holiday Season

    bullhorn

    Nov 24 - Hopefully by now you’re seeing an increase in traffic to your website because of the holidays and you’re prepared to take advantage (and if not, you can learn a few tips here). While making the most of the excess traffic and converting your new v...

  • By: Amanda DiSilvestro

    Google Launches Mobile Friendly Labels In Mobile Search Results

    mobile

    Nov 20 - Finally after much anticipation, the Google mobile-friendly label for mobile search results is here. It’s no secret that Google wants websites to provide a good experience for users on their mobile phones. In fact, they even penalize some websites ...

  • By: Amanda DiSilvestro

    How to Get Started Planning Your 2015 Content

    content-planning

    Nov 19 - Between all of the holiday planning and actually taking a holiday, this time of year isn’t always the most available. Planning your 2015 content strategy may seem like it can wait, and while many companies may have found success in the past, puttin...

  • By: Amanda DiSilvestro

    Branding: Are Author Photos the New Company Logos?

    brand

    Nov 18 - The discussion about creating an online brand for your company is an ongoing one. Few will argue that having a company logo can hurt your case (unless it’s done very poorly), but the importance of logos may be changing. The increased importance of ...