• By: Amanda DiSilvestro

    Happy Holidays! Google Give Us the Gift of Continuous Penguin Updates

    penguin

    Dec 29 - The first Penguin update rolled out in October 2014 after more than one year without any Penguin updates, and it’s still in the news. Normally an update will occur and then it’s time to go into recovery mode and you don’t hear much from Google,...

  • By: Amanda DiSilvestro

    Interview with Rich Kahn: Is Your Server to Blame for Click Fraud?

    pay-per-click

    Dec 23 - As we head into the New Year there are a few not-so-fun things to have to consider, click fraud being one of them. Many companies will install a Malware software and then go about their other activities, but the truth is that click fraud is a more se...

  • By: Amanda DiSilvestro

    15 Mobile Optimization Efforts You Should Use for 2015

    mobileseo

    Dec 22 - The way that mobile works and what small businesses need to do to be successful in mobile changes each year, and 2015 is no different. If you have a mobile strategy in place you’re already off to a great start, but it’s important to continue to g...

  • By: Amanda DiSilvestro

    Top SEO Forums in 2015 and Why They Matter

    seoarticle

    Dec 18 - Forums are one of those things that many businesses are scared to get involved in because so many have a bad name. For many years people would spam different forums with links to their own companies, which of course led to Google penalizing the forum...

  • By: Amanda DiSilvestro

    Google Analytics Updates: iOS App Installs, Tag Manager Improvements, and more

    google-analytics

    Dec 17 - These last few months we saw a few updates from Google Analytics, all of which can help small businesses in 2015 if you get started on the right foot. There were three major updates that are probably the most beneficial: iOS app install tracking, the...

  • By: Amanda DiSilvestro

    What are AdWords Scripts and Why Do They Matter?

    adwords-scripts-and-mcc-scripting-1-638

    Dec 16 - If you’re looking for a new feature or task to get involved with in 2015 that you may have missed, AdWords Scripts is a good one for many businesses. AdWords released Scripts back in June 2012, but many are still missing the benefits or have pushed...

  • By: Amanda DiSilvestro

    Google AdWords Updates: Video Reporting, Editor Version 11 and Lightbox Ads

    adwords-logo

    Dec 15 - This month we saw three updates to Google AdWords that will be great assets to many small businesses in 2015: The reporting in AdWords was revamped for video, a new AdWords Editor was released that supports more bulk editing features, and Google’s ...

  • By: Amanda DiSilvestro

    Mobile Tips, Local Tricks, and Ultimate Guides: Top 10 Posts of 2014

    holiday-seo

    Dec 11 - It’s important to go back and take a look at some of your highest performing content over the past year. Hopefully you’ve been following reports and working to keep your content and relevant and customized as possible (and if not, learn more here...

  • By: Amanda DiSilvestro

    12 Mobile Statistics to Get You Amped for 2015

    mobile

    Dec 10 - Plain and simple, the biggest thing small business owners are going to need to focus on at the start of the New Year is mobile optimization. According to an Innovative Thinking compilation, 61% of American adults currently own a smartphone, which equ...

  • By: Amanda DiSilvestro

    Google Analytics Reports to Help You Manage Mobile in 2015

    analytics

    Dec 9 - Really ramping up your mobile efforts in 2015 depends largely on being able to analyze the right data and navigate to the best reports. Oftentimes this means using a third-party tool to help you gather different metrics, but there are a few reports w...