• By: Amanda DiSilvestro

    5 Ways to Check the Health of Your SEO in Less Than 5 Minutes

    seo-health-check

    Mar 1 - You likely have at least some sort of SEO strategy in place, but it’s important that you continually revise and check-in on whether or not your processes are still working updated. While going through a full SEO audit or content audit is necessary ...

  • By: Amanda DiSilvestro

    6 Important Content Optimization Tips for Product Pages

    o-ONLINE-SHOPPING-CART-facebook

    Feb 29 - When it comes to optimizing your website, particularly focusing on content, it’s the blog and the homepage that get all the attention. Even your Thank You pages and Unsubscribe pages are often mentioned in the media as a place for opportunity, but ...

  • By: Amanda DiSilvestro

    3 Impacts Google’s New Search Layout Will Have on Your Business

    Google-tools

    Feb 25 - The news broke last week that Google would no longer be showing PPC ads on the right side of search results pages anymore. It’s a big change because it will change the way that the familiar SERP looks, and we haven’t seen an aesthetic change this...

  • By: Amanda DiSilvestro

    4 Reasons Why Sending Readers to Social Pages Instead of Your Website Really Works

    social_media

    Feb 24 - Millennials know it best – social media is the top communication tool and it’s here to stay. Facebook, Twitter, Google+, LinkedIn, Tumblr. They all share the same purpose, to connect millions of people for entertainment and information sharing. T...

  • By: Amanda DiSilvestro

    The Google AMP Launches in Search Results Tomorrow, Is Your Company Ready?

    Speedometer-dualsystem

    Feb 23 - The February 2016 date has been floating around in the SEO industry for a while regarding Accelerated Mobile Pages (AMP), but we finally know that the initiative will be launching tomorrow, February 24. This means mobile searchers will now see AMP op...

  • By: Amanda DiSilvestro

    3 Simple Ways Marketers Can Use Reverse Image Search

    keyword-research

    Feb 22 - Ann Smarty seems to be one of the first SEOs out there to coin the term “reverse image search.” It’s not something many businesses were familiar with (ours included), but once you learn how reverse search works and why it matters it’s hard to...

  • By: Amanda DiSilvestro

    Should You Pay for Branded Terms? The Pros and the Cons in 2016

    Feb 18 - Paying for branded terms is often a bit of a debacle. In so many words, the pro side is that sometimes competitors will pay for your brand queries (which should be monitored), and if you don’t pay then sometimes it may also take a while for your br...

  • By: Amanda DiSilvestro

    How to Get Your Article to be Considered as a Google Feature Article

    google-new-logo

    Feb 17 - Have you ever been searching for something on Google and seen “featured articles” that relate to your search? Although featured articles were first introduced in August 2013, it feels like a much newer feature to most businesses. These featured a...

  • By: Amanda DiSilvestro

    6 Actions to Take After a Post Goes Live for the Best SEO Results

    Blog

    Feb 10 - Whenever you create a piece of content, SEO is on the brain. You want to make sure that guest content is going to an authoritative and relevant website, and you want to make sure that your blog content is continually pushing the envelope and keeping ...

  • By: Amanda DiSilvestro

    6 Impacts Google’s New AMPs Can Have on Your Website

    mobile

    Feb 9 - It’s no secret that mobile marketing and having a strong mobile presence is important for businesses. No matter what industry or what size company, there is no denying the fact that more and more and people are utilizing mobile for search (and if y...