• By: Amanda DiSilvestro

    Questions to Ask Yourself about Your SEO Efforts after One Year


    Jun 8 - It takes a long time to really see SEO results, and if you’re a company owner managing an entire company then it takes even longer to really notice the affects. It’s important you not only have a system in place to evaluate your SEO services thro...

  • By: Amanda DiSilvestro

    Is Blog Content Going Viral Really In Your Control?

    CONTENT highlighted in green

    Jun 3 - Having any type of content—social media, YouTube, blog content, etc.—go viral is a huge win for everyone involved. It provides some of the best and fastest publicity for your company and then works like a snowball effect with one piece getting no...

  • By: Amanda DiSilvestro

    iOS App Indexing Now a Part of the Google Search Algorithm


    Jun 2 - The algorithm update dubbed “mobilegeddon” has managed to get Webmasters to finally put a focus on mobile, but what is only gaining exposure now is the fact that app indexing was also a part of this update. Before April 21 we reported here about ...

  • By: Amanda DiSilvestro

    Shopping Ads Now Integrated with YouTube


    Jun 1 - It’s no secret that 2015 is the year to ramp up your YouTube channel and video content, and now there is another incentive to get stared. Last week YouTube announced that a new version of product listing ads would be coming to YouTube with an initi...

  • By: Amanda DiSilvestro

    SkyGlue and AirPR Integrate with Google Analytics for More Detailed Data


    May 28 - Mastering Google Analytics takes some time, but if you’re company seems to have a good rhythm in place and is looking to take things to a more advanced level, there are actually Google Analytics Partners creating tools that will integrate with your...

  • By: Amanda DiSilvestro

    Matt Cutts Has Officially Been Replaced: What You Need to Know


    May 27 - Previous Head of Webspam at Google, Matt Cutts has been on leave since last July and it was speculated that the 10-year veteran of the position wasn’t going to return. Cutts has been the mouthpiece for Google on SEO and algorithm issues for Webmast...

  • By: Amanda DiSilvestro

    10 Things Your Email Marketing Campaign Should Do and 5 Things It Shouldn’t

    Communication concept

    May 26 - Email marketing campaigns don’t always give you the ROI that you want right away because it takes a while to really build trust, create a solid readership, and get in a good rhythm with your content. Successful companies will even oftentimes segmen...

  • By: Amanda DiSilvestro

    Breaking: Google Announces a Quality Algorithm Update


    May 20 - Google is at it again, but this time with what Search Engine Land is calling a Quality Update. Starting at the beginning of this month, Webmasters started seeing chances in Google results and although Google continued to insist that this wasn’t an ...

  • By: Amanda DiSilvestro

    Is Creating a Mobile App the Right Move for Your Company? The Benefits and Concerns


    May 19 - Now that mobile is coming to the forefront of marketing and web development (to say the least), applications are naturally becoming more and more important. Although this used to be somewhat advanced and even confusing in the past, the latest mobile ...

  • By: Amanda DiSilvestro

    For Beginners: Everything You Need to Know about Mobile PPC


    May 18 - Just last week it was announced that mobile now gets more searches on average than those searching on a desktop. On April 21 Google rolled out a major mobile algorithm update that penalized sites if they were not optimized for mobile (ultimately 40 p...