• By: Amanda DiSilvestro

    Get Instant Public Opinion on Twitter Now with New Twitter Polls


    Nov 2 - You’ve likely heard about the importance of using different content types before, and surveys are almost always in that lineup. It’s a great way to shake up your blog and get some interaction, but it’s also a great way to get answers to your qu...

  • By: Amanda DiSilvestro

    How Content Marketing Effects Your End Goals [Infographic]

    CONTENT highlighted in green

    Oct 29 - Sometimes around the holidays focuses can shift in a company. While content is always incredibly important, sometimes PPC, social media, email marketing and e-commerce considerations take center ring. It suddenly becomes about ramping up sales and le...

  • By: Amanda DiSilvestro

    E-commerce Facebook Set Up Just in Time for the Holidays


    Oct 28 - It’s important you use every outlet available when it comes to holiday marketing and advertising, but Facebook is arguably one of the most important. Social media in general is a great way to advertise no matter what time of the year, and Facebook ...

  • By: Amanda DiSilvestro

    5 Ways You Can Use Product Reviews to Help Boost Your Visibility and Authority Online


    Oct 22 - Product reviews are incredibly important on their own, SEO in mind or not. Companies oftentimes have strategies in place to just earn more product reviews in the hopes of getting more visibility, credibility, and overall a better reputation for their...

  • By: Amanda DiSilvestro

    Bing Launches Remarketing for Shopping Campaigns Just In Time for the Holidays


    Oct 20 - You’ve probably heard it before: Google is not the only search engine out there that can help your business find success online and grow and evolve. Bing works very similarly to Google and still checks in at 20% market share, so it’s easy to get ...

  • By: Amanda DiSilvestro

    3 Holiday Marketing Tools to Start Using ASAP


    Oct 19 - Plain and simple, the sooner you can start preparing for the holidays the better. Regardless of the industry you work in, the size of your company, or the products/ services you offer, you’re going to be affected at least slightly during the holida...

  • By: Amanda DiSilvestro

    What You Need to Know about Google’s New AMP Project


    Oct 19 - AMP stands for Accelerated Mobile Pages and was just announced this October 7 from Google, and as you might imagine it is all part of trying to help small businesses and Webmasters make content and websites more accessible for users on mobile. In thi...

  • By: Amanda DiSilvestro

    Google Shopping Updates to Master Before the Holidays Hit


    Oct 15 - It’s about that time again where businesses start thinking about the holidays and what trends and opportunities lie ahead. Google Shopping campaigns are going to be hugely important as more and more consumers start shopping and purchasing online, a...

  • By: Amanda DiSilvestro

    How to Refresh Your Archive Pages and Why It Matters

    ICFA Archive Stacks

    Oct 14 - Many times businesses will call this “revamping old content” or will go through and spruce up pages after completing a content audit. Refreshing your archive pages, however, does not necessarily have to be a blog post, and it does not refer to ju...

  • By: Amanda DiSilvestro

    Top 10 Reasons You Need SEO [2016 Edition]


    Oct 13 - Most of the reasons that SEO is important for all companies have been the same for almost 20 years, but many have also changed as the Internet and user behavior changes. Since the SEO industry emerged around we have introduced smartphones, entirely n...