• By: Amanda DiSilvestro

    Examining Long Form Content: What It Really Means and Why It’s So Successful


    Jul 27 - Content types have been a large topic of discussion over the last several years and more and more start to emerge—infographics, video, interviews, interactive content like surveys and polls, curated content, and more. However, the “long form” c...

  • By: Amanda DiSilvestro

    SEO Automation Tools to Consider to Boost Your Online Results


    Jul 23 - The word “automated” definitely has a negative connotation in the online marketing world, but believe it or not there are SEO automation options that really work. You always want to be natural and authentic in your content creation, but some SEO ...

  • By: Amanda DiSilvestro

    Hidden Social Media Features to Help Your Small Business Thrive


    Jul 22 - Following social analytics and posting relevant content for readers is always the topic of discussion when it comes to social media strategy for small businesses, and rightfully so. Building up your followers and social shares with quality content an...

  • By: Amanda DiSilvestro

    Not to Miss: Mobile Shopping Updates We Saw from Google Last Week


    Jul 21 - There is no going back: Using mobile as the primary form of shopping and then purchasing is on the horizon. According to a recent Google announcement outlaying a few ways they’re now making it easier to shop on mobile, “last year, mobile devices ...

  • By: Amanda DiSilvestro

    Why Consumers are Abandoning Your Shopping Carts (2015 Edition)


    Jul 20 - They arrive on your site, take a look around, load items into their virtual cart. The next step is simple, right? All they have to do is buy from there! Wrong. If you have an eCommerce site, you know it just isn’t that simple, and for a variety of ...

  • By: Amanda DiSilvestro

    Breaking Down the Only 6 Matt Cutts Advice Videos about SEO Tools


    Jul 16 - The very first thing to get out of the way here is the idea that Matt Cutts videos are still relevant. It’s true that not every video he has created is still applicable to today, but that is because things have changed and SEO is evolving—it’s ...

  • By: Amanda DiSilvestro

    Top Ted Talks about Digital Marketing Not to Miss


    Jul 15 - Entrepreneurs are always discussing their favorite Ted Talks or crediting their favorite Ted Talks to an aspect of their success, so why can’t online marketers do the same? While online marketing may not seem like the kind of industry where you wou...

  • By: Amanda DiSilvestro

    How to Defeat Conversion Killers [Infographic]


    Jul 14 - We've said it before and we'll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you'd ever thought possible, but it all won't mean much if no one is converting. For many co...

  • By: Amanda DiSilvestro

    7 Google Analytics Add Ons to Help You Get More Advanced with Your Analytics


    Jul 13 - The term Google Analytics “Add Ons” simply refers to features that are not setup by default. If you’re looking to ever get more advanced with Analytics it is crucial that you add on a few features to help you dig deeper into your data. We cover...

  • By: Amanda DiSilvestro

    Building a Content Marketing Team One Position at a Time

    CONTENT highlighted in green

    Jul 9 - Many small businesses out there have a combination of a content marketing team in-house as well as working with an agency on the side, while others have a strategy that swings completely to one side or the other. If you’re business is looking to a ...