• By: Amanda DiSilvestro

    Get Ready for Bing Ads Shopping Campaigns Coming in July


    Jul 1 - Starting tomorrow on July 1 Bing will officially be switching over from Product Ad campaigns to Shopping Campaigns. You may already be familiar with Shopping Campaigns from Google AdWords, who made the official switch at the end of last year, but itâ...

  • By: Amanda DiSilvestro

    8 Tips to Optimize Your Quora Account in 2015


    Jun 30 - Quora is quickly becoming one of the top social networks to connect with a targeted audience as well as influencers. It has it all—a way to show credibility, a way to connect, a way to learn, etc.—so the sooner you can optimize your Quora account...

  • By: Amanda DiSilvestro

    5 Off-Page SEO Techniques that Aren’t about Backlinks


    Jun 29 - Of course working to earn backlinks is not the only off-page SEO method that is commonly used. Social media, local SEO, video marketing, and even blogging can all be considered SEO tips that happen off-page, or away from your website. However, what m...

  • By: Amanda DiSilvestro

    How to Use the New Facebook Author Tag to Help Make Stronger Reader Connections


    Jun 25 - Facebook is at it again, this time with a new feature to help publishers make connections with their readers through something called Author Tags. You have to implement Author Tags on your website, but once you do it makes it easy for people to follo...

  • By: Amanda DiSilvestro

    How to Use the New Google Buy Now Button to Your Advantage


    Jun 24 - Although the Google Buy Now button was announced about one month ago, we still have yet to see the finished product up and working. Nevertheless, the anticipation is growing so it’s important to understand how it works and how it’s going to chang...

  • By: Amanda DiSilvestro

    3 Email Tricks to Help Improve Your Guest Blogging Strategy


    Jun 22 - We all know by now that guest blogging is all about creating relationships and educating audiences in order to improve your brand’s visibility and reputation. In other words, guest blogging is no longer about SEO, which means the emails you send to...

  • By: Amanda DiSilvestro

    6 Ways to Make Sure You’re Choosing the Right KPIs for Your Company


    Jun 16 - Although your key performance indicators (KPIs) are going to change based on a large amount of factors specific to your company, there are several general practices you can use to help determine what your KPIs should be for maximum success. Knowing w...

  • By: Amanda DiSilvestro

    Pinterest and Instagram Add Revenue Options


    Jun 15 - For small businesses the big networks are almost always Facebook, Twitter, LinkedIn, and Google+. However, for Ecommerce businesses or businesses that are image-heavy, these social networks are not the only ones to take seriously. Networks such as In...

  • By: Amanda DiSilvestro

    Category vs. Tags in WordPress: Which Is the Better Way to Sort Your Content for SEO?


    Jun 11 - There are quite a few questions that arise when it comes to sorting our your content for the best SEO: How many categories are too many for one post? Can one post be assigned to more than one category? What’s the difference between categories and t...

  • By: Amanda DiSilvestro

    5 of the Most Popular SEO Analysis Tools to Use In Addition to Your Google Analytics


    Jun 10 - Analyzing your SEO efforts is an extremely important part of the SEO process. Unfortunately, many companies simply look at a few of their Google Analytics numbers and stop there. While Google Analytics is a great tool, it’s important to use several...