• By: Amanda DiSilvestro

    Optimizing Your Website for Ultimate Google News Rankings

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    Mar 31 - Whatever your industry, there is always an opportunity to be in the Google News section of Google SERPs. This might not be quite as likely if your competition is CNN or Forbes, but for many small businesses being featured in the news section is a gre...

  • By: Amanda DiSilvestro

    New “Let’s Put Our Cities on the Map” Google Initiative Is Here to Help with Local Search

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    Mar 30 - You can never have too many reminders about the importance of local SEO and getting involved with Google Maps so that your business can be found online (and then hopefully offline as well). It’s been a topic of discussion for quite a while, but it...

  • By: Amanda DiSilvestro

    For Beginners: How to Use Ad Customizers with AdWords for Better Results

    adwords

    Mar 26 - Google AdWords is always coming up with new features and updates, and ad customizers are one of the latest. In short, ad customizers can help you change the text in your text ads based on the search query someone used. In other words, you can put out...

  • By: Amanda DiSilvestro

    Straight From Google: The 7 Most Common Mistakes Made When Optimizing for Mobile

    mobile

    Mar 25 - Unless you’ve been staying away from the Internet these last few weeks, you know that on April 21 Google is going to be rolling out a mobile optimization algorithm (and if you need more information, we’ve covered the announcement here). According...

  • By: Amanda DiSilvestro

    Facebook Introduces New Ads Relevance Score: What It Means to You

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    Mar 24 - You may have noticed that Facebook has added a new Relevance Score for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. According to the official announcement from Facebook back on February 11 of...

  • By: Amanda DiSilvestro

    Marketing Conferences and Events to Prepare for in 2015

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    Mar 23 - It’s important to continue your education and network at different events in your industry to keep your business growing, and the marketing industry is full of opportunities. Many of the major conferences and training workshops are publicized each ...

  • By: Amanda DiSilvestro

    How to Build a Loyal User Base with New Mobile App Analytics Reports

    mobile

    Mar 19 - With all the talk of mobile lately and the importance of a mobile presence, many small businesses have started developing apps and getting involved in the app market. Having an app for your company is a great way to help your customers/clients use yo...

  • By: Amanda DiSilvestro

    Google News: Doorway Page Ranking Adjustment on the Horizon

    doorway-pages

    Mar 17 - Using doorway pages was once a big topic of discussion as black hat SEO tactics become more well-known and publicized, but with the new thoughts on link building, content marketing and publisher mindsets, mobile optimization and more, doorway pages h...

  • By: Amanda DiSilvestro

    Is Infinite Scrolling Right for Your Business?

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    Mar 12 - For those who are unfamiliar, infinite scrolling is a way to display your content that allows your readers to keep scrolling and never step. In other words, you content is updated and loaded immediately producing an infinite amount of results. In thi...

  • By: Amanda DiSilvestro

    What You Need to Know About Bing Shopping Campaigns

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    Mar 11 - Shopping Campaigns have gone through a few changes these last few months and are now becoming even more crucial for small businesses (especially ecommerce). A great feature that many are just now started to try is actually importing Google Shopping c...