• By: Amanda DiSilvestro

    Quality Score, AdWords, and Google Analytics Changes We Saw Last Week

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    Jul 1 - Last week we saw a lot of small announcements from Google that can help your company when it comes to AdWords, Analytics, and even information about Quality Score. In case you missed it, below explains the changes and what they mean and why they matt...

  • By: Amanda DiSilvestro

    Back to the Basics: What You Need to Know about Online Reviews

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    Jun 30 - Online reviews are one of those things that marketers know is important, but it always seems to get put on the backburner. The truth is that while reviews might have been something that fell through the cracks, they are quickly becoming necessary for...

  • By: Amanda DiSilvestro

    Breaking: Authorship Images Removed from Google Results

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    Jun 26 - Just today Google’s John Mueller announced that Google will soon be removing the images and circle counts from authorship snippets. As you might imagine, this is shocking news because the images are known to make a result look more appealing than t...

  • By: Amanda DiSilvestro

    The Pros and Cons of Paid Subscriptions for YouTube

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    Jun 26 - YouTube has a lot of little features that companies haven’t tapped into just yet, but as the search engine grows larger and larger it is going to be these smaller features that help a company channel stand out from the rest. YouTube paid subscripti...

  • By: Amanda DiSilvestro

    How to Use Social Logins for Increased Engagement

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    Jun 25 - You’ve likely seen it before—you visit a website and are given the option to login for extra features, and a few of your login options are to simply login with one of your social accounts. This is an excellent feature for Webmasters to install be...

  • By: Amanda DiSilvestro

    The PageSpeed Insights Tool New Mobile Function Might be Mobile Marketers’ the Best Kept Secret

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    Jun 24 - By now everyone knows that a mobile strategy is key to the success of any business, and consumers aren’t going to let that little fact change anytime soon. Unfortunately, getting started with a mobile website and a mobile strategy can be overwhelmi...

  • By: Amanda DiSilvestro

    Google Announces Best Practices for Shopping Campaigns

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    Jun 23 - For those who haven’t heard, beginning in August of this year your PLA campaigns, or Product Listing Ads campaigns, will be replaced with Shopping Campaigns. We wrote an article detailing the switch here, which explains that there are a few new fea...

  • By: Amanda DiSilvestro

    How to Use Google Analytics Intelligence Events to Better Understand Your Traffic

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    Jun 20 - There are quite a few options you have within Google Analytics to help make interpreting data easier. You may have noticed something in your Analytics called “Intelligence Events,” and although this may look like a simple option to see data about...

  • By: Amanda DiSilvestro

    What is a Forward Facing Editorial Calendar and Why Does It Matter?

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    Jun 18 - Editorial calendars have been recommended for companies looking to improve their content strategy for many years. They help companies stay organized (particularly when you’re working with a multi-author blog and produce a lot of content), and they ...

  • By: Amanda DiSilvestro

    Understanding Net Neutrality and What It Means to You

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    Jun 17 - The discussion of net neutrality seems to be everywhere these days, but not many people take the time to really understand what it means and realize that it actually is going to affect us all in the coming months. Whether you’re a company owner, ad...