• By: Amanda DiSilvestro

    iOS App Indexing Now a Part of the Google Search Algorithm


    Jun 2 - The algorithm update dubbed “mobilegeddon” has managed to get Webmasters to finally put a focus on mobile, but what is only gaining exposure now is the fact that app indexing was also a part of this update. Before April 21 we reported here about ...

  • By: Amanda DiSilvestro

    Shopping Ads Now Integrated with YouTube


    Jun 1 - It’s no secret that 2015 is the year to ramp up your YouTube channel and video content, and now there is another incentive to get stared. Last week YouTube announced that a new version of product listing ads would be coming to YouTube with an initi...

  • By: Amanda DiSilvestro

    SkyGlue and AirPR Integrate with Google Analytics for More Detailed Data


    May 28 - Mastering Google Analytics takes some time, but if you’re company seems to have a good rhythm in place and is looking to take things to a more advanced level, there are actually Google Analytics Partners creating tools that will integrate with your...

  • By: Amanda DiSilvestro

    Matt Cutts Has Officially Been Replaced: What You Need to Know


    May 27 - Previous Head of Webspam at Google, Matt Cutts has been on leave since last July and it was speculated that the 10-year veteran of the position wasn’t going to return. Cutts has been the mouthpiece for Google on SEO and algorithm issues for Webmast...

  • By: Amanda DiSilvestro

    10 Things Your Email Marketing Campaign Should Do and 5 Things It Shouldn’t

    Communication concept

    May 26 - Email marketing campaigns don’t always give you the ROI that you want right away because it takes a while to really build trust, create a solid readership, and get in a good rhythm with your content. Successful companies will even oftentimes segmen...

  • By: Amanda DiSilvestro

    Breaking: Google Announces a Quality Algorithm Update


    May 20 - Google is at it again, but this time with what Search Engine Land is calling a Quality Update. Starting at the beginning of this month, Webmasters started seeing chances in Google results and although Google continued to insist that this wasn’t an ...

  • By: Amanda DiSilvestro

    Is Creating a Mobile App the Right Move for Your Company? The Benefits and Concerns


    May 19 - Now that mobile is coming to the forefront of marketing and web development (to say the least), applications are naturally becoming more and more important. Although this used to be somewhat advanced and even confusing in the past, the latest mobile ...

  • By: Amanda DiSilvestro

    For Beginners: Everything You Need to Know about Mobile PPC


    May 18 - Just last week it was announced that mobile now gets more searches on average than those searching on a desktop. On April 21 Google rolled out a major mobile algorithm update that penalized sites if they were not optimized for mobile (ultimately 40 p...

  • By: Amanda DiSilvestro

    3 Things Content Marketers Should Know About Attribution Models

    CONTENT highlighted in green

    May 14 - In the simplest terms, attribution is the process of assigning credit to a marketing channel (including content marketing) for a sale or lead generation. In the digital world there are a lot of moving pieces, so it may not be fair to content marketer...

  • By: Amanda DiSilvestro

    Top 5 Ways to Draw Authoritative Guest Authors to Your Site


    May 13 - Although contributing guest articles has changed over the years, the importance of high quality content and popularity has always been there. You may not want to have quite as many guest bloggers on your website as you did in the past, but having a f...