• By: Amanda DiSilvestro

    YP Introduces the ypSearch Marketplace for Improved Mobile and Local Advertising


    Mar 9 - When companies think yellow pages they often think about something that is outdated and no longer needed. However, what many don’t realize is that YP doesn’t just refer to the yellow pages. In fact, the company is called YP LLC and is an online a...

  • By: Amanda DiSilvestro

    Building a Community from Scratch from Srinivas Rao


    Mar 5 - Srinivas Rao gave my favorite presentation last week at the SEJ Summit in Santa Monica because he focused on such an important topic that so many forget (including myself). When it comes to building a community from scratch, it’s all about telling ...

  • By: Amanda DiSilvestro

    Engaging Content Marketing for Boring Industries with Bruce Clay’s Mindy Weinstein


    Mar 4 - One of my favorite presentations at the SEJ Summit in Santa Monica this past week was from the Director of Training at Bruce Clay, Inc. She is a published author and a former business professor, so she seemed to know quite a bit about what it means t...

  • By: Amanda DiSilvestro

    Mastering Social Media for Big Brands


    Mar 3 - In continuing with our SEJ Summit coverage, Debbie Miller, Social Media Manager at Search Engine Journal, was up next with a presentation about how to master social media for big brands. She focused on three different things that she finds most impor...

  • By: Amanda DiSilvestro

    6 Unorthodox Funnel Optimization Strategies to Double Your Growth

    Marketing Strategy

    Mar 2 - Last Tuesday I attended the SEJ Summit by Searchmetrics in Santa Monica where I was lucky enough to hear a great presentation by the Keynote Speaker Neil Patel. Patel has been a big name in the industry for several years and manages successful compan...

  • By: Amanda DiSilvestro

    Resources to Help Improve Site Speed in 2015


    Feb 26 - The speed of your website both for mobile and for desktop has always been important, but it’s only now in 2015 that Google seems to be getting serious about making this a known issue; particularly in the mobile space. Back in January of this year G...

  • By: Amanda DiSilvestro

    Google News: AdWords Upgrades, New Local Guides App, Search Impact Report Goes Live


    Feb 25 - Last week we saw a few announcements from Google that will affect small businesses over this next year. It’s important to stay up to date on the latest new features and options coming out, so check out three of last week’s announcements below! A...

  • By: Amanda DiSilvestro

    Twitter and Google Partner Up: What You Need to Know


    Feb 24 - This might not be the first time Google and Twitter have tried to make a partnership work, but it looks as though this one is here to stay. Essentially, the partnership means that Google will have access to Twitter’s Firehose, or tweets and data, a...

  • By: Amanda DiSilvestro

    10 Ways to Improve the ROI of Your Thank You Page


    Feb 23 - Once you have an overall online strategy for your website and your SEO is on track, it’s time to break down each page of your website and make sure it is optimized for the best ROI. Thank You pages aren’t necessarily the first thing you might thi...

  • By: Amanda DiSilvestro

    SEO EBooks to Download for a Little Extra Motivation


    Feb 19 - For some people the best way to learn about a new topic or advance their learning is by sitting down and reading some for a few hours. You get it out of the way and you don’t necessarily have to stare at your computer for hours or spend hours resea...