• By: Hannah Evon

    Belgium Attacks Struck a Nerve with Controversial Encryption Debate


    Mar 25 - ISIS attacks have soared in the past year, and the emphasis on the assault of the Western world has gained momentum as well. The Charlie Hebdo attacks in Paris at the beginning of last year were followed by a slew of equally horrific terrorist acts, ...

  • By: Hannah Evon

    How To Enhance Your Brand Using Periscope


    Mar 23 - Having arrived at the one year mark of Periscope, the Twitter-owned, live streaming mobile app continues to remain popular. The success of Periscope is unsurprising given that it’s another form of vertical content-which millennials reportedly gravi...

  • By: Hannah Evon

    Twitter Co-Founder Resurrects Social Search Engine


    Mar 21 - In a session at SXSW, former Google employee and Twitter Co-Founder Biz Stone teased the return of his 2014 project, Jelly. Reportedly Stone’s attempt to put the “humanity” back into search, Jelly is what you might consider a “social search e...

  • By: Hannah Evon

    5 Spring Cleaning Tips for Your Social Media Accounts


    Mar 18 - The sun is shining, the birds are chirping, and you’ve invested in rubber gloves and Clorox wipes. That’s right, it’s spring cleaning season. There are few things as satisfying as giving your personal space a deep clean. After all, your space l...

  • By: Hannah Evon

    User Engagement: One of the Most Overlooked Factors of SEO


    Mar 16 - There are many ways to affect the performance of your site that are within your control. From link building to tagging, there are a handful of tactics that can improve your search engine ranking in a performant way. That being said, one of the best a...

  • By: Hannah Evon

    3 Things The Bachelor and SEO Have In Common


    Mar 14 - Lately I’ve been thinking a lot about the importance of keeping a thumb on the trends of life. Sure, being “off the grid” has its perks, but to actively engage in culture-whether it’s work culture, political culture, or pop culture-some knowl...

  • By: Hannah Evon

    What Is Domain Authority and Why Does It Matter?

    Businessman mapping out the sources of authority

    Mar 11 - An essential component of managing your SEO efforts is monitoring and measuring the impact it actually has. One of the most effective ways you can do this is by keeping tabs on the domain authority of your site and seeing how it changes over time, so...

  • By: Hannah Evon

    7 Digital Marketing Conferences to Attend in 2016

    Image of several rows of red armchairs in conference hall

    Mar 9 - The world of digital marketing is notoriously fast-paced. From social media marketing to web design, trends change as fast as they’re created and new platforms pop up every day. The aim for all companies and organizations that provide or employ dig...

  • By: Hannah Evon

    How To Explain SEO To Your Grandparents

    Helping old woman use a tablet computer

    Mar 7 - You’ve likely been asked what you do for work at some point during the past year, and if you work in SEO, you’ve likely been asked what you actually do at work. I find myself being asked this question by a lot of grandparent-like figures and baby...

  • By: Amanda DiSilvestro

    8 Essential Tips to Optimizing Your FAQ Page


    Mar 3 - When talking about onsite SEO it’s important to consider every single page of your website. Although your homepage and your blog might need a little bit more attention and may take up most of your time, even the smallest pages can use some optimiza...