• By: Amanda DiSilvestro

    Moving Business Locations? 5 Things You Need to Update to Keep Your SEO In Tact

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    Mar 7 - If you’re moving the physical location of your business, it’s important that you also move your online presence. There are quite a few things you need to make sure you update (or try to keep the same) online, and while changing your address might...

  • By: Amanda DiSilvestro

    Interview with Uberflip CEO Yoav Schwartz: Why Creating a Hub Is Better Than a Blog

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    Mar 5 - Whenever we hear the term “hub” in the online marketing industry, most just associate it with anywhere you can find good content such as social media, a blog, a news organization, a forum, etc. However, what many don’t realize is that a “hub...

  • By: Amanda DiSilvestro

    How the New Google Scraper Report Works for Copied Content Rankings

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    Mar 4 - When you write a really great piece of content, you want to make sure that it makes it to the top of the search engine so that your audience and new searchers can actually find it, and by now many know that this takes a lot of work. So what happens w...

  • By: Amanda DiSilvestro

    LinkedIn to Open Its Publishing Platform to All Users: What This Means to You

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    Feb 27 - Last week LinkedIn made the announcement that they would be opening up their publishing platform to all users. This will allow anyone and everyone to share longer posts, which was previously only a perk offered to LinkedIn influencers. These influenc...

  • By: Amanda DiSilvestro

    Did Matt Cutts Say Google Has Tried Search Without Links as Signals?

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    Feb 26 - We all know that link building is a huge ranking factor for Google. Head of Google Webspam Matt Cutts may have said that we need to stop guest posting for link building, and the search engine might constantly be cracking down on link farms, and your ...

  • By: Amanda DiSilvestro

    The Importance of Recrawling Your Website

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    Feb 20 - It’s always recommended to complete an SEO audit a few times per year (despite the fact that most companies only do about one per year), but no matter how many SEO audits you may do it’s important that you continue to recrawl your website. Crawli...

  • By: Amanda DiSilvestro

    Marketing Automation Is All the Rage, but Should It Be a Part of Your Strategy?

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    Feb 19 - Marketing automation has become one of the trendiest approaches to marketing, and for good reason. The method has excellent statistics and the theory behind it makes sense for future success. However, this is a topic where it’s important to know ex...

  • By: Amanda DiSilvestro

    Infinite Scrolling SEO Advice Straight from Google

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    Feb 18 - Last week Google came out with some advice about infinite scrolling and how your SEO is affected by this technique. It’s definitely something that is getting more and more popular amongst small businesses, but it’s not quite as simple as it seems...

  • By: Amanda DiSilvestro

    How to Use Google Analytics Content Groupings

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    Feb 17 - Google Analytics came out with a new feature called Content Groupings in December of last year that aimed to help users compare the performance of different content and products by categorizing them into groups. Now that it’s been about two months,...

  • By: Amanda DiSilvestro

    Ask the Experts: The Women In SEO Speak Up about Getting SEO Help

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    Feb 13 - Just getting your small business started with SEO and trying to find SEO help, whether it be through an in-house professional or through an agency, can be overwhelming to say the least. There is tons of information out there, everyone is an expert, a...