• By: Amanda DiSilvestro

    4 Ways the LinkedIn Groups Update Will Affect B2B Marketers


    Dec 15 - LinkedIn groups have always been an excellent way to find not only like-minded individuals and influencers, but find leads and reach a targeted audience. However, because LinkedIn Groups were public, over the years more and more of the conversations ...

  • By: Amanda DiSilvestro

    3 Steps to Getting Started with Google Analytics’ New Smart Goals Feature


    Dec 14 - You may have noticed in your Google Analytics account that there is a beta test feature called Smart Goals showing up under the Conversions category, and for many companies this is going to be a huge addition. The new feature was created to help busi...

  • By: Amanda DiSilvestro

    12 Ways to Create, Test, and Optimize Successful Headlines


    Dec 9 - Headlines have always been one of the most important aspects of a content strategy for companies. Even before there was competition, before social media existed, and in fact even before the age of the Internet, hooking your audience with a clever hea...

  • By: Amanda DiSilvestro

    3 Reasons Publishers are Annoyed by Twitter’s Move to Eliminate Share Counts


    Dec 8 - On November 20 Twitter announced that they officially eliminated share counts on webpages. This essentially means that the little ticker/ counter you see next to Twitter shares will disappear, which means we won’t be able to see how many tweets a c...

  • By: Amanda DiSilvestro

    22 Quick UX Tips to Put Into Practice Before the New Year Hits


    Dec 7 - User experience (UX) is a huge part of creating a great customer experience (CX). While customer experience focuses a lot on the experience someone has when they talk to a staff member, how the product/service worked and helped their needs, how likel...

  • By: Amanda DiSilvestro

    5 of the Best Social Media Viral Campaigns of 2015


    Dec 3 - Each year there are new viral campaigns on social media and on the web and each year there are new things to learn. By analyzing some of the top marketing plans (or accidents) you can start to understand what works with audiences and how audiences ch...

  • By: Amanda DiSilvestro

    8 Staggering Statistics about This Holiday Season’s Rush and 3 Ways to React


    Dec 2 - As companies have realized in years past Black Friday deals extend to online shoppers. Because black Friday comes before Cyber Monday, there has been a pretty even competition between two of the busiest shopping days of the year, so although it’s n...

  • By: Amanda DiSilvestro

    Quick Tips: Don’t Forget to Segment Your Email Lists This Holiday Season


    Nov 30 - You may have been segmenting your lists throughout the year, but the holiday season is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. If you’re not alr...

  • By: Amanda DiSilvestro

    ContentMarketer.io Review: Can You Really Triple Traffic and Shares with One Tool?

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    Nov 24 - I first heard of this tool from Managing Editor of Search Engine Journal @KelseyJones because it was created by one of her writers, VP of Marketing at When I Work @SujanPatel. All I knew about the tool was that it crawls the content you publish for a...

  • By: Amanda DiSilvestro

    Search News: New Yahoo Product Ads on Search and Display


    Nov 23 - Google and Bing have long had Product Ads for their search engines, so it makes sense that Yahoo would follow suit. Fortunately for us, the announcement comes just before the holiday season, and can appear in both Yahoo search results (through Gemini...