• By: Amanda DiSilvestro

    How to Refresh Your Archive Pages and Why It Matters

    ICFA Archive Stacks

    Oct 14 - Many times businesses will call this “revamping old content” or will go through and spruce up pages after completing a content audit. Refreshing your archive pages, however, does not necessarily have to be a blog post, and it does not refer to ju...

  • By: Amanda DiSilvestro

    Top 10 Reasons You Need SEO [2016 Edition]


    Oct 13 - Most of the reasons that SEO is important for all companies have been the same for almost 20 years, but many have also changed as the Internet and user behavior changes. Since the SEO industry emerged around we have introduced smartphones, entirely n...

  • By: Amanda DiSilvestro

    Different Types of Search Volume Data Explained


    Oct 8 - Even though Google no longer tells us where we rank for certain keywords, it’s still important to research and use your best judgment to determine which keywords offer you the most opportunity. Once you know then you can improve your content, which...

  • By: Amanda DiSilvestro

    Stay in Control: 4 Essential Tips to Avoid A SEO Takeover


    Oct 7 - Choosing keywords, trying to think like your target audience, monitoring data and trends in the industry, building out pages, and guest posting all over the web (to name a few) can be a daunting task; especially when you might not see results for mon...

  • By: Amanda DiSilvestro

    5 Tips and Tricks to More Successful Communication


    Oct 6 - It seems obvious that good communication will lead to the success of a brand, but many companies are finding that it’s tough to keep up with all the different forms of communication—tweeting, liking, stumbling, friending, connection, sharing, pod...

  • By: Amanda DiSilvestro

    What You Need to Know about the New Universal App Campaigns from Google


    Oct 1 - Apps are almost on the cusp of becoming a necessity for businesses to succeed. More and more companies are starting to realize that having a mobile app makes it easy for their customers/ clients to use their products and services faster and easier. H...

  • By: Amanda DiSilvestro

    New Customer Match Feature from AdWords


    Sep 30 - The official announcement will be coming to us on Monday during Advertising Week in New York City, but the unofficial announcement was published on Sunday here, and anticipations are running high for the new Customer Match feature. This is a feature ...

  • By: Amanda DiSilvestro

    Using Social Media to Improve Your Customer Service


    Sep 29 - This is probably one of the most missed opportunities for small businesses when it comes to social media. Because social media can be so complicated—you have to have someone manage it, you have several different platforms to work with, your content...

  • By: Amanda DiSilvestro

    Google+ Results and Reviews No Longer Available in Google SERPs


    Sep 28 - There have been rumors for a while now that maybe Google+ would be removing their links from showing up as results on a user’s SERP, while other rumors said that Google+ would amp up this feature of Google+ since the social aspect wasn’t working ...

  • By: Amanda DiSilvestro

    What Is MLM Marketing and Is It Worth It for Your Business?

    Marketing Strategy

    Sep 24 - MLM stands for multi-level marketing, and it is essentially a strategy where your sales team will earn compensation for the sales they generate as well as the sales that other salespeople that they recruited generate. If it sounds a little bit odd or...