• By: Amanda DiSilvestro

    Not to Miss: Mobile Shopping Updates We Saw from Google Last Week

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    Jul 21 - There is no going back: Using mobile as the primary form of shopping and then purchasing is on the horizon. According to a recent Google announcement outlaying a few ways they’re now making it easier to shop on mobile, “last year, mobile devices ...

  • By: Amanda DiSilvestro

    Why Consumers are Abandoning Your Shopping Carts (2015 Edition)

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    Jul 20 - They arrive on your site, take a look around, load items into their virtual cart. The next step is simple, right? All they have to do is buy from there! Wrong. If you have an eCommerce site, you know it just isn’t that simple, and for a variety of ...

  • By: Amanda DiSilvestro

    Breaking Down the Only 6 Matt Cutts Advice Videos about SEO Tools

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    Jul 16 - The very first thing to get out of the way here is the idea that Matt Cutts videos are still relevant. It’s true that not every video he has created is still applicable to today, but that is because things have changed and SEO is evolving—it’s ...

  • By: Amanda DiSilvestro

    Top Ted Talks about Digital Marketing Not to Miss

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    Jul 15 - Entrepreneurs are always discussing their favorite Ted Talks or crediting their favorite Ted Talks to an aspect of their success, so why can’t online marketers do the same? While online marketing may not seem like the kind of industry where you wou...

  • By: Amanda DiSilvestro

    How to Defeat Conversion Killers [Infographic]

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    Jul 14 - We've said it before and we'll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you'd ever thought possible, but it all won't mean much if no one is converting. For many co...

  • By: Amanda DiSilvestro

    7 Google Analytics Add Ons to Help You Get More Advanced with Your Analytics

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    Jul 13 - The term Google Analytics “Add Ons” simply refers to features that are not setup by default. If you’re looking to ever get more advanced with Analytics it is crucial that you add on a few features to help you dig deeper into your data. We cover...

  • By: Amanda DiSilvestro

    Building a Content Marketing Team One Position at a Time

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    Jul 9 - Many small businesses out there have a combination of a content marketing team in-house as well as working with an agency on the side, while others have a strategy that swings completely to one side or the other. If you’re business is looking to a ...

  • By: Amanda DiSilvestro

    10 Ways to Optimize Your Blog’s Unsubscribe Process

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    Jul 8 - Finding new readers to subscribe your newsletter or email marketing campaign is a top goal for any company, but it’s important to remember that keeping those subscribers happy and keeping them subscribed is your next big step. Unfortunately, unsubs...

  • By: Amanda DiSilvestro

    6 Tips and Examples to Writing Successful CTAs for Your Company

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    Jul 7 - An Ecommerce company is all about getting users to take action. Research and education is extremely important, but the bottom line is to improve conversion rates and make sure that those who visit one of your webpages can easily make their way to a p...

  • By: Amanda DiSilvestro

    Ask the Experts: One Piece of SEO Advice We’re Still Missing

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    Jul 6 - Sometimes the most basic points about SEO are the ones that small businesses tend to forget. We talked to an entirely new set of experts for this piece to get differing opinions on a pretty simple question: What is one piece of SEO advice you think ...