• By: Amanda DiSilvestro

    How to Use the New Facebook Ad Relevancy Feature

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    Apr 20 - Last month Facebook introduced a new quality score for their ads, called a relevancy score. Unfortunately this score was introduced just after Google announced their new mobile algorithm update (that is said to affect more websites than any Panda or ...

  • By: Amanda DiSilvestro

    7 Questions All Businesses Should Ask SEO Companies

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    Apr 14 - When you finally decide that the warning signs are there and it’s time to invest in SEO, you have to actually make sure you work with a quality SEO agency. Believe it or not, this isn’t always the easiest thing to do. In many cases you hire and S...

  • By: Amanda DiSilvestro

    4 Ways Businesses Are Mastering Google

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    Apr 13 - Let’s fact it, Google doesn’t always make it easy to follow what they’re thinking. They do an okay job of making announcements after certain new features go live or after a major algorithm update, but it’s oftentimes after the fact and leaves...

  • By: Amanda DiSilvestro

    5 SEO Trends Every Business Must Know in 2015

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    Apr 9 - It’s no secret that SEO is constantly evolving, so it can be tough to keep up with the latest trends and then analyze those trends to decide which are going to be most important. If you want to have successful SEO in 2015, however, this is unfortun...

  • By: Amanda DiSilvestro

    5 Crucial SEO Tips for Businesses

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    Apr 8 - SEO is a huge topic and a huge industry, so it can sometimes be difficult to break it down into simpler terms. While some may say that successful SEO is all about putting lots of different pieces together, there are a few crucial tips that you simply...

  • By: Amanda DiSilvestro

    5 Reasons Savvy Businesses Invest In SEO

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    Apr 7 - Knowing where to spend your budget and how to divide up a budget can be one of the most challenging aspects of running your own business, so it’s common for some companies to put SEO on the backburner at first. Unfortunately, in 2015 SEO is not a l...

  • By: Amanda DiSilvestro

    What Your Company Needs to Know about Its Quality Score in 2015

    adwords

    Apr 6 - There are lots of numbers thrown your way when it comes to Internet marketing, so it’s tough to always keep track of what they mean and which ones are really important. Unfortunately, not understanding all of these different numbers can cause your ...

  • By: Amanda DiSilvestro

    A Reminder about Content Syndication: What You Need to Know to be Successful

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    Apr 2 - In a world where duplicate content can’t be justified and guest posting has a negative stigma, the lines surrounding content syndication have gone blurry. But truly, in all seriousness, you have to get very creative when it comes to content, and co...

  • By: Amanda DiSilvestro

    Don’t Forget: Indexed Apps are also a Part of the April 21 Mobile Algorithm Update

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    Apr 1 - News of the Google mobile algorithm update happening on April 21st has been the topic of discussion for small businesses since the announcement at the end of February. The update is said to affect more websites that any Panda or Penguin update of the...

  • By: Amanda DiSilvestro

    Optimizing Your Website for Ultimate Google News Rankings

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    Mar 31 - Whatever your industry, there is always an opportunity to be in the Google News section of Google SERPs. This might not be quite as likely if your competition is CNN or Forbes, but for many small businesses being featured in the news section is a gre...