• By: Amanda DiSilvestro

    How to Determine What Your PPC Budget Should Be


    Sep 18 - Everyone knows that you want your PPC budget to be just enough to make you a profit, but you have to have an initial budget to test how much you can get for each dollar you put into paid search advertising, or pay per click advertising (PPC). Having ...

  • By: Amanda DiSilvestro

    Other Places You Should be Accumulating Online Reviews


    Sep 17 - Online reviews are becoming crucial to the success of businesses, so working hard to foster reviews from Google+, Bing and Yahoo, Amazon, and of course Yelp has become a priority for many marketing departments. You can learn more about how to gain mo...

  • By: Amanda DiSilvestro

    5 Types of Internal Links that Improve SEO


    Sep 15 - Internal linking has always been considered a great (and necessary) SEO process, but for many companies it doesn’t get any extra attention. Linking to another page within your website helps to improve navigation and keep people on your site for lon...

  • By: Amanda DiSilvestro

    How to Create a Quiz to Help Spice Up Your Content Marketing

    Marketing Strategy

    Sep 10 - Last week and in to this week we focused on different types of shareable content, and creating a quiz was one of them. However, not many people out there are giving tips about writing and uploading successful quizzes. When I went to create my first q...

  • By: Amanda DiSilvestro

    Metrics to Watch for YouTube Marketing Success


    Sep 9 - YouTube marketing has become a task on the top of many priority lists for companies this past year. Videos are easier to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educationa...

  • By: Amanda DiSilvestro

    Part II: Top Types of Shareable Content


    Sep 8 - Last week I wrote Part I of this article where I discussed the importance of shareable content. Gone are the days of being able to create a keyword-rich piece of text, and now even helping your content to earn clicks through an authorship photo is on...

  • By: Amanda DiSilvestro

    Part I: Top Types of Shareable Content and How to Get Started

    share share

    Sep 3 - In the past you might have been able to get away with a keyword-rich piece of text or helping your content pop through an author photo, but now that authorship is over and social shares are becoming more important, creating shareable content is your ...

  • By: Amanda DiSilvestro

    Bing on Spam Finding and Filtering


    Sep 2 - Understanding how Bing finds and then filters spam within their algorithm can help you make sure you’re not engaging in any bad SEO techniques. By now most companies understand black hat SEO tactics and the importance of avoiding them, but understa...

  • By: Amanda DiSilvestro

    Ask the Experts: What was Your Biggest Challenge in Growing Your Business?


    Aug 28 - Growing your business is something every entrepreneur strives for once they gain that initial success, but it isn’t easy. We spoke with several entrepreneurs of some successful companies and asked them the following question: What were some of t...

  • By: Amanda DiSilvestro

    Where to Start with SEO When Flipping a Website


    Aug 27 - It’s no secret that flipping a website can be a great investment—you already have a reader base or a little bit of traffic, the structure of the website is usually there, it can be less expensive than starting new, you could make a profit, etc. H...