• By: Amanda DiSilvestro

    Are Vertical and Horizontal Content Strategies Still Relevant?


    Nov 11 - Because SEO is always changing, your content strategy is also has to remain fluid if you want to stay successful. A few years ago there were two terms for two different content strategies: Vertical and Horizontal. Both strategies have the ability to ...

  • By: Amanda DiSilvestro

    Semantic Search Reminders for 2015


    Nov 10 - Optimizing your website is going to be different in 2015 than it has been in the past thanks to something called semantic search. For those who are unfamiliar, semantic search essentially means that Google is going to start focusing more on related t...

  • By: Amanda DiSilvestro

    Tools to Check Your Page Speed Load Time


    Nov 6 - Although there is no argument that page speed load time is incredibly important, it sometimes falls by the wayside. Whether your company is feverishly focusing on more traffic or creating quality content, checking the speed that your webpages load is...

  • By: Amanda DiSilvestro

    Ask the Editors: How Do You Want to be Pitched and What Has Changed?


    Nov 5 - It’s been written about before, but the truth is that the way that editors want to be approached for contributed content has changed over the last year. Now that more and more companies are starting to see the value of working with authoritative we...

  • By: Amanda DiSilvestro

    Google News: Treemaps, Sitelinks Search Box, and more


    Nov 4 - It was a big week last week for new Google announcements and tools. Google announced the new Treemap Report in Google Analytics, we saw Google Analytics Columns renamed in AdWords, and we can now disable the sitelinks search box to better search with...

  • By: Amanda DiSilvestro

    Google Webmaster Tools Announces New Mobile Usability Report


    Nov 3 - Hopefully by now you have created a mobile SEO and website strategy (and if you haven’t, visit here as soon as possible), but of course it’s just as important to track your success and make sure you know what users are seeing when they visit your...

  • By: Amanda DiSilvestro

    Drupal: Is It the Right CMS for You?


    Oct 30 - If you’re researching Drupal as a content management system, or CMS, chances are you’ve already learned a thing or two about the most popular system, WordPress, and think you need another option. The next step is generally to research Joomla, whi...

  • By: Amanda DiSilvestro

    Using LinkedIn to Maximize Business Online Marketing


    Oct 29 - While many still use LinkedIn for personal professional reasons, it’s becoming clear through several clients and people asking me for advice that companies themselves are still missing out. LinkedIn was certainly the trendy thing to do a year or so...

  • By: Amanda DiSilvestro

    How to Humanize Your Blog


    Oct 28 - It’s no secret that people are going to like things that seem more human and less robotic. Obviously. However, making a blog seem more “human” can be a difficult task (especially if you’re an ecommerce company). It sounds funny that making so...

  • By: Amanda DiSilvestro

    What You Need to Know about Joomla SEO


    Oct 27 - Although WordPress might get all of the attention, many websites use Joomla as their CMS system and find it to work better than it’s counterpart. Although Joomla may not be as popular, it can offer several things that many find appealing: Jooml...