• By: Amanda DiSilvestro

    For Beginners: How to Use Ad Customizers with AdWords for Better Results


    Mar 26 - Google AdWords is always coming up with new features and updates, and ad customizers are one of the latest. In short, ad customizers can help you change the text in your text ads based on the search query someone used. In other words, you can put out...

  • By: Amanda DiSilvestro

    Straight From Google: The 7 Most Common Mistakes Made When Optimizing for Mobile


    Mar 25 - Unless you’ve been staying away from the Internet these last few weeks, you know that on April 21 Google is going to be rolling out a mobile optimization algorithm (and if you need more information, we’ve covered the announcement here). According...

  • By: Amanda DiSilvestro

    Facebook Introduces New Ads Relevance Score: What It Means to You


    Mar 24 - You may have noticed that Facebook has added a new Relevance Score for advertisers to help improve their algorithm and be more transparent with those advertising on Facebook. According to the official announcement from Facebook back on February 11 of...

  • By: Amanda DiSilvestro

    Marketing Conferences and Events to Prepare for in 2015

    Home page conference picture

    Mar 23 - It’s important to continue your education and network at different events in your industry to keep your business growing, and the marketing industry is full of opportunities. Many of the major conferences and training workshops are publicized each ...

  • By: Amanda DiSilvestro

    How to Build a Loyal User Base with New Mobile App Analytics Reports


    Mar 19 - With all the talk of mobile lately and the importance of a mobile presence, many small businesses have started developing apps and getting involved in the app market. Having an app for your company is a great way to help your customers/clients use yo...

  • By: Amanda DiSilvestro

    Google News: Doorway Page Ranking Adjustment on the Horizon


    Mar 17 - Using doorway pages was once a big topic of discussion as black hat SEO tactics become more well-known and publicized, but with the new thoughts on link building, content marketing and publisher mindsets, mobile optimization and more, doorway pages h...

  • By: Amanda DiSilvestro

    Is Infinite Scrolling Right for Your Business?


    Mar 12 - For those who are unfamiliar, infinite scrolling is a way to display your content that allows your readers to keep scrolling and never step. In other words, you content is updated and loaded immediately producing an infinite amount of results. In thi...

  • By: Amanda DiSilvestro

    What You Need to Know About Bing Shopping Campaigns


    Mar 11 - Shopping Campaigns have gone through a few changes these last few months and are now becoming even more crucial for small businesses (especially ecommerce). A great feature that many are just now started to try is actually importing Google Shopping c...

  • By: Amanda DiSilvestro

    Narrative Web Forms And How Can They Work For Your Business


    Mar 10 - We’ve all grown accustomed to filling out old fashioned, traditional forms that ask us our personal information, but are anything but personalized. We all begrudgingly fill out forms in exchange for things we want or need. Things like credit cards,...

  • By: Amanda DiSilvestro

    YP Introduces the ypSearch Marketplace for Improved Mobile and Local Advertising


    Mar 9 - When companies think yellow pages they often think about something that is outdated and no longer needed. However, what many don’t realize is that YP doesn’t just refer to the yellow pages. In fact, the company is called YP LLC and is an online a...