• By: Amanda DiSilvestro

    Content Marketing Advice that Deserves a Second Look

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    Oct 13 - There are many, many best practices listed out there for content marketing, but the truth is that content marketing is not a one-size fits-all approach. Sometimes what works for one company may not work for another, and in many cases this has to do w...

  • By: Amanda DiSilvestro

    Top Reasons a Display Ad Would be Disapproved

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    Oct 7 - Many marketers are surprised that display ads are not always approved. Text ads get disapproved a little bit more frequently and are a little bit easier to fix, but display ads can get disapproved more often than many realize and can sometimes catch ...

  • By: Amanda DiSilvestro

    The Many Google Blogs You Didn’t Know Existed

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    Oct 6 - It’s no secret that Google is full of different resources for just about every company and organization out there—nonprofits, education organizations and schools, franchise companies, etc. Every company has somewhere they can go to make the most ...

  • By: Amanda DiSilvestro

    Google Rolls Out AdWords Ad Customizers

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    Oct 2 - Google is on its way to introducing new AdWords features as part of what they’re calling Tools for the Power User. Just last week Google introduced the first new resource of the group called Ad Customizers. While this option has been available to s...

  • By: Amanda DiSilvestro

    How to Get Google to Index Your Site Faster

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    Oct 1 - Getting your content indexed by Google can help you make sure that your information is out there for Google to choose when it comes time to offer a SERP to a user. The question, then, is all about indexing content as fast as possible. Are there littl...

  • By: Amanda DiSilvestro

    Panda 4.1 Launched: What You Need to Know

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    Sep 30 - It was finally confirmed that Google’s Panda 4.1 update was slowly rolled out last week with about 3% to 5% of search queries affected. The official announcement came from Google’s Pierre Far on Google+ who said, “We expect to have everything ...

  • By: Amanda DiSilvestro

    Yahoo Shuts Down Qwiki, Yahoo Education, and Yahoo Directory

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    Sep 29 - While Qwiki, Yahoo Education, and the Yahoo Directory might not have been your most used resources on the web, the search engine’s decision to shut these down can make people feel a little bit “nostalgic for the good ol’ days of the pre-Google ...

  • By: Amanda DiSilvestro

    How to Use Bing Ads New Campaign Planner

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    Sep 25 - Bing just made the announcement last week that they’ve added a new campaign planner to Bing Ads, and already they’ve gotten positive feedback. So what’s the big deal? While there are plenty of tools out there to help you plan your campaigns,...

  • By: Amanda DiSilvestro

    In 2014 and 2015: How Social Impacts SEO

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    Sep 24 - It seems clear that many companies have a social media strategy because so many people are using social media and they want those connections (and rightfully so). For many, a social strategy happens as a way to create a sense of community and give th...

  • By: Amanda DiSilvestro

    Establishing Authorship After Google Authorship Removal

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    Sep 23 - Just a little over one month ago on August 28, Google officially announced that authorship was no longer going to be an option on the search engine. Many of you, like myself, might have thought that this was just temporary and eventually it would com...