• By: Amanda DiSilvestro

    How to Get Google to Index Your Site Faster

    googlelogo

    Oct 1 - Getting your content indexed by Google can help you make sure that your information is out there for Google to choose when it comes time to offer a SERP to a user. The question, then, is all about indexing content as fast as possible. Are there littl...

  • By: Amanda DiSilvestro

    Panda 4.1 Launched: What You Need to Know

    googpanda

    Sep 30 - It was finally confirmed that Google’s Panda 4.1 update was slowly rolled out last week with about 3% to 5% of search queries affected. The official announcement came from Google’s Pierre Far on Google+ who said, “We expect to have everything ...

  • By: Amanda DiSilvestro

    Yahoo Shuts Down Qwiki, Yahoo Education, and Yahoo Directory

    yahoo

    Sep 29 - While Qwiki, Yahoo Education, and the Yahoo Directory might not have been your most used resources on the web, the search engine’s decision to shut these down can make people feel a little bit “nostalgic for the good ol’ days of the pre-Google ...

  • By: Amanda DiSilvestro

    How to Use Bing Ads New Campaign Planner

    Bing2

    Sep 25 - Bing just made the announcement last week that they’ve added a new campaign planner to Bing Ads, and already they’ve gotten positive feedback. So what’s the big deal? While there are plenty of tools out there to help you plan your campaigns,...

  • By: Amanda DiSilvestro

    In 2014 and 2015: How Social Impacts SEO

    social-bookmarking

    Sep 24 - It seems clear that many companies have a social media strategy because so many people are using social media and they want those connections (and rightfully so). For many, a social strategy happens as a way to create a sense of community and give th...

  • By: Amanda DiSilvestro

    Establishing Authorship After Google Authorship Removal

    authorship

    Sep 23 - Just a little over one month ago on August 28, Google officially announced that authorship was no longer going to be an option on the search engine. Many of you, like myself, might have thought that this was just temporary and eventually it would com...

  • By: Amanda DiSilvestro

    How to Determine What Your PPC Budget Should Be

    money

    Sep 18 - Everyone knows that you want your PPC budget to be just enough to make you a profit, but you have to have an initial budget to test how much you can get for each dollar you put into paid search advertising, or pay per click advertising (PPC). Having ...

  • By: Amanda DiSilvestro

    Other Places You Should be Accumulating Online Reviews

    reviews

    Sep 17 - Online reviews are becoming crucial to the success of businesses, so working hard to foster reviews from Google+, Bing and Yahoo, Amazon, and of course Yelp has become a priority for many marketing departments. You can learn more about how to gain mo...

  • By: Amanda DiSilvestro

    5 Types of Internal Links that Improve SEO

    link-partner2

    Sep 15 - Internal linking has always been considered a great (and necessary) SEO process, but for many companies it doesn’t get any extra attention. Linking to another page within your website helps to improve navigation and keep people on your site for lon...

  • By: Amanda DiSilvestro

    How to Create a Quiz to Help Spice Up Your Content Marketing

    Marketing Strategy

    Sep 10 - Last week and in to this week we focused on different types of shareable content, and creating a quiz was one of them. However, not many people out there are giving tips about writing and uploading successful quizzes. When I went to create my first q...