When designing a new site or redesigning an existing site it is important to think fully through not only improved design elements but incorporating SEO into the design up front. It is a challenge to create a site that is both appealing to users and search engine friendly, but the following tips will get you started.
1. Keep up with and Adapt to the newest and changing trends in SEO.
2. Code makes a difference: the cleaner the code the easier it will be for spiders to access and read the page.
3. Use Meta Title Tags and make each page have unique titles. The titles should match some of the content on the page.
4. Have areas for content to be displayed on every page. This is important because spiders need content to see what the page is about. Images can’t be read.
5. Page Names should be thought out. Name the pages using a keyword that describes what that page is about.
6. Navigation and Structure are important because you want the site to be accessible not only for humans to navigate through but spiders as well.
7. Keep content fresh. Search engines love new content so try ti update the content as often as possible.
8. Avoid Flash, it can’t be read easily by search engine spiders.
By incorporating just a few of these tips into your next design you will be ahead of the curve. By marrying web design and optimization you have a step up on your competition.
