The economy sucks, margins are down and consumers aren’t buying, but those aren’t the real reason your website isn’t converting well. Your landing pages are the problem.
Here are 7 tips to increase your conversions:
1. Call to Actions Matter
Have an offer on your landing pages and tell your visitors what action you want them to take. “Fill out the form below, Apply Now, Buy Now”.
2. Digestible content
Good content on your landing pages are a must, but make this content easily readable. This means break it up into easily digested sections that walk visitors to the conversion.
3. Minimize choice
If you can’t summarize the purpose of your landing page in 5 words, then your visitors will never be able to figure it out. Give users one option, the conversion option. Less is more!
4. Keep It SIMPLE
Create simple pages that guide your eye to the SUBMIT button. No need for fancy animations or flash.
5. Keep form length to a minimum
Limit the form to only what you need right now! Use hidden fields to collect implicit data (if they came to your site on the keyword “nursing degree” don’t ask them what degree they are interested in).
6. Avoid marketing speak
Newspapers are written at a 6th grade reading level and your landing page should be too. Don’t use abstract terms, buzz words or marketing speak. Be direct and use simple English.
7. Envoke Trust
Have a clean professional website without broken images or out of date copy. Use logos that convey credibility like awards, memberships, and the BBB. There are a lot of choices on the internet and you want to assure your users that they are making the right one.
Should you or your business need any help with their landing page design please contact us. We can help!
