According to information released today by Kantar Media, total advertising expenditures dropped 12.3% last year to $125.3 billion as compared to 2008.
However, what’s most interesting is that internet advertising actually increased 7.3% in 2009. Now it does not surprise me that this is the case because Internet advertising is one of the best avenues to get the word out. It is highly trackable, and you have the ability to narrow down exactly who you want to advertise to. Unlike most avenues where it is extremely difficult to determine the effectiveness of your ads, internet advertising can pinpoint ROI unlike any other sector.
One of the least surprising findings was that print media was hit hard, with ad spending in the Newspaper sector plummeting by 19.7% in 2009.
Here is a breakdown of the change in ad spending.
