Internet marketers across the world know how important it is for website and blogs to have incoming links from high ranking, authoritative websites and blogs. The key to success with any link building campaign is to create as natural a link profile as possible. In order to do this, there are items you should do and items that you should avoid doing…let’s get into it.
Build but Don’t Overload: When building links back to your site, you want to try and build as many relevant, authoritative links as possible. However, a caveat to that is that it’s important not overwhelm the search engines with thousands of new links overnight. This is a time consuming task and it’s better to have a consistent, gradual growth instead of huge spikes.
Alter IP’s: Ideally you will want all of your links coming from separate C-Class IP Addresses. If you have a lot of your links coming from the same IP Address, even though they might be on separate URL’s, those links might be discounted because Google will assume there is an association between the sites.
Varying Anchor Text: To get the most benefit from your link building, it is important to make sure you incorporate your website’s main keywords in the anchor text linking back to you. However, if you have all of your backlinks with the same anchor text is a huge red flag. You will want to incorporate varying anchor text so they appear as natural as possible. For example: (main keyword, website name, click here, site, etc.).
Quality Over Quantity: Most Internet marketers operate under the misconception that the quantity of inbound links is more important than the quality of inbound links. While it is important to have many incoming links, the quality of incoming links is more important than quantity.
Relevancy is King: It is extremely important to acquire links from websites that have some relevance to you. If there is no relevance, the power of that link pointing back to you is discounted. Be sure to make your links are coming from sources that relate to your area of business.
Follow & No Follow Links: There is a large misconception out there that no follow links carry no SEO benefit. This couldn’t be further from the truth. While they may not carry as much weight as a do follow link they still are worth acquiring. In addition, what is the likelihood that a website has all do follow links? Not very. It is definitely more natural to have both.
By paying close to your link building strategies and following the tips outlined above, you will be engaging in link building practices that will help boost your websites’ and blogs’ search engine rank by creating a natural link profile.
