As you may or may not know Google tries to make it easy to get your ads up and running as quickly and pain free as possible. The AdWords system is set up to maximize Google’s yield, often at the expense of new advertisers – who do not realize the hidden “tax” in many default settings.
According to PPCBlog: “When you create your first AdWords campaign you feel in control. But behind the scenes, your ads show up for irrelevant keywords (a feature of “expanded broad match”). And your ads appear on websites that are unsuitable to your business (ever tried selling retirement software on MySpace?)
These extraneous impressions fleece advertisers out of billions of Dollars a year in lost profits. And they cost some advertisers so much that they give up before they really learn how AdWords works.”
Thus with all of that PPCBlog has created the Google Adwords Tax Calculator. Check it out and see how much you might be wasting.
- January 25, 2010
- | Category: Pay Per Click (PPC)
- | Comments: 3
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This is good info. As a new business owner, I’ve already seen Google yield it’s own profit at my expense. Thanks for the link to the Adwords Tax Calculator. I’ll use this from now on.
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