Last March Google beta tested a trial of what it calls remarketing for display and text ads throughout its content network. Earlier today Google announced they are opening up the option for all AdWords advertisers.
The benefit of this is being able to reach consumers, throughout the Google content network who came to an advertiser’s website but didn’t transact. Google explains how it works:
Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on the tickets page of your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who has visited that page, as they subsequently browse sites in the Google Content Network. In addition to your own site, you can also remarket to users who visited your YouTube brand channel or clicked your YouTube homepage ad.
You can also run a number of remarketing campaigns at the same time. For example, you could offer discount game tickets to users who’ve previously visited your tickets page, advertise VIP hospitality packages to users who clicked on your “How to get to the arena” page, and advertise a sale on team merchandise to users who previously visited your YouTube brand channel.
Google believes Remarketing should entice more local and small businesses — which make up a huge chunk of Google’s search advertising based — to try more display campaigns.
- March 25, 2010
- | Category: Online Marketing
- | Comments: 0
