Google has recently started testing ‘contact form extensions’ which is now in beta.
The general picture of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the Google search results.
After the form has been filled out, Google will send you an email with a “form lead ID” and other requested information. Google will give you a Google phone number to call, you then enter in the lead ID and Google will redirect the call to the phone number left by the customer.
The special ads only will show up in the number one position, with a plus sign. Advertisers will pay a maximum CPC for each lead submitted.
Interesting stuff coming from Google. This will most likely lead to more and more types of forms such as email and live chat leads as well. Stay posted.
