Finally! The long awaited and much known about Yahoo-Microsoft search and online advertising deal is now official. Basically, the deal is all about Microsoft powering Yahoo search while Yahoo serving as the exclusive worldwide relationship [...]
As mentioned in a previous post Google has changed their trademark policy on their paid search ads. This is going to greatly impact the control you have over your brands on paid search. With that [...]
Google is planning to open up bidding on trademarked keywords to AdWords advertisers in June. It is rumored June 4th, companies will be able to bid on the brand names of their competition, which will [...]
There are countless hours spent on how to connect consumers to a brand or product by search marketers through paid ads. The challenge that many run into is that the ad is only getting a [...]
Yahoo! Search Marketing pay per click advertising is introducing some new features that Google and MSN adCenter have had for a long time. It’s about time. They are finally getting with it!
The first feature is [...]
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